SkyGo Joins Openwave Developer Alliance Program; Wireless Marketing Platform Opens Door to More Revenue for Wireless Network Operators.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.-(BUSINESS WIRE)--April 2, 2001--SkyGo(TM), Inc., the authority on wireless marketing, today announced that it has joined the Openwave Developer Alliance Program, becoming the first wireless advertising provider to join the program. Openwave Systems Inc. is a worldwide leader of open IP-based communication infrastructure software and applications. SkyGo can add value to wireless network operators' service offerings -- helping to generate additional revenue and foster subscriber loyalty -- by delivering targeted, compelling wireless advertising programs to Internet-enabled mobile phones through the Openwave(TM) Mobile Browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable . Wireless network operators looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to monetize their data offerings, attract new subscribers, and encourage existing customers to increase mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. usage can utilize the SkyGo Mobile Advertising Platform(TM), which is designed to run seamlessly through the Openwave Mobile Browser A microbrowser from Openwave that enables smartphones to interact with the Web. Formerly known as the UP.browser, Version 3.x uses HDML, and Version 4.0 and up is WAP compliant. See HDML, WAP and Openwave. , to send interactive ads to subscribers' Internet-enabled mobile phones. SkyGo has developed a platform that creates, delivers, tracks and reports on wireless advertising, transactions and rewards programs. SkyGo also recently completed a comprehensive consumer market study to test the effectiveness of wireless advertising. Findings from this study suggest that consumers will welcome targeted advertisements on mobile phones, and that these alerts drive increased use of the mobile Internet. As a result of receiving SkyGo ads on their mobile phones, 14 percent of study participants indicated they would be willing to switch wireless service providers to continue to receive the SkyGo service. "We look forward to working with Openwave to provide an integrated platform that will allow operators to derive new advertising revenue from their wireless data offerings while maintaining focus on customer privacy," said Paul Johnson Paul Johnson may refer to:
"The SkyGo Mobile Advertising Platform can help carriers reduce churn churn: see butter. and differentiate their service offerings," said Kathy Simpson, director of developer marketing for Openwave. "SkyGo is the first wireless advertising application vendor to join our Developer Alliance Program, and Openwave is helping them to extend their reach to wireless network operators." The SkyGo Mobile Advertising Platform is designed to support all wireless standards and deliver offers to any device equipped with the Openwave Mobile Browser. Whether an advertiser is interested in permission-based ad alerts, contextual ad An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits. See contextual marketing. delivery, or a browse-able ad shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
The Openwave Developer Alliance Program has two aims: to promote the concept of wireless information access, and to coordinate the exchange of ideas and information among Developer Alliance Program members, other companies developing wireless Internet products and services, and Openwave's wireless network operators. SkyGo joins a growing list of Developer Alliance members that includes content providers, application developers, tools providers and systems integrators using the Openwave product family. For more information about Openwave, please visit their Website at http://www.openwave.com. About SkyGo The wireless marketing pioneer, SkyGo was founded in 1999 to provide technology, media and consulting to help companies manage effective communication with mobile consumers. SkyGo enables carriers, publishers and advertisers to enhance consumer relationships and generate new revenue through responsible wireless marketing and m-commerce. The SkyGo Mobile Advertising Platform(TM) is the only technology that creates, delivers, tracks and reports on wireless advertising, transactions and rewards programs. Whether a company is interested in contextual ads within content; targeted, permission-based alerts; or a browse-able ad shopping channel, SkyGo MAP(TM) can deliver an effective campaign to any mobile device. More than 50 national brands and advertising agencies look to SkyGo for wireless advertising solutions including Visa, Procter & Gamble, General Motors, NextCard, Digital Impact, Kinkos, HP Online, Avenue A, Modem Media, CompUSA, KFC KFC Kentucky Fried Chicken (restaurant chain) KFC Kenya Flower Council KFC Kitchen Fresh Chicken (Kentucky Fried Chicken motto) KFC Kung Fu Cult (Cinema) KFC Kitchen Fixed Charge , Bolt, Inc., Subway and Hollywood.com. For more information visit the SkyGo Web site at www.skygo.com. Note to Editors: SkyGo is a trademark of SkyGo, Inc. Openwave, the Openwave logo and the family of terms carrying the "Openwave" prefix The beginning or to add to the beginning. To prefix a header onto a packet means to place the header characters in front of the packet. "To prefix" at the beginning is the opposite of "to append" characters at the end. See prepend. 1. are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners. |
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