Sky Latin America: a deep-pocket venture.Sky Latin America SKY Latin America refers to two closely related pay-TV providers, one based in Mexico, the other in Brazil.
The Mexican company was founded in mid-1996, a joint venture between British Sky Broadcasting (BSkyB), News Corporation, Liberty Media and Grupo Televisa. , a strategic alliance between Rupert Murdoch's News Corp. and three other major media groups, was established to provide direct-to-home satellite television throughout Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the Caribbean basin The Caribbean Basin is generally defined as the area running from Florida westward along the Gulf coast, then south along the Mexican coast through Central America and then eastward across the northern coast of South America. . The Sky consortium has reportedly invested more than $650 million in the venture so far. These types of bold moves are obviously best made by those with deep pockets and the stomach to endure the inevitable hitches on the path to success.
The other partners in Sky are Brazil's Globo, Mexico's Televisa and the U.S.' TCI (Trustworthy Computing Initiative) An umbrella term from Microsoft for its efforts to improve security in Windows. TCI was announced in 2002 after viruses such as Code Red and Nimda had succeeded in attacking numerous Windows computers. . Thus Sky Entertainment Service, as the service is officially known, can draw on the resources of four of the world's leading entertainment production, media and communication companies. The, companies have announced that PanAmSat, Intelsat and News Datacom will be among the companies providing satellite carriage for the service. Of special interest to viewers should be Sky's ability to obtain rights to major events. To date the venture has secured exclusive DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. broadcast rights to highly anticipated sports events as well as a performance by opera singer Luciano Pavarotti Noun 1. Luciano Pavarotti - Italian tenor (born in 1935)
Latin America is considered a fertile market for satellite television. There are an estimated 80 million television households in the region. David Evans David Evans may mean:
However, not everyone shares this bullish view. According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Simon Murray Simon Murray (born 25 March 1940) is a British businessman, author and former French Foreign Legionnaire.
Murray was born in Leicester, England into a family with some tradition of military service . , research director at the U.K's Baskerville Communications, Sky will have only approximately 3.1 million subscribers in Latin America by the year 2000 and only some 5.3 million by 2005. What concerns some experts is the absence of a large middle class in Latin America and the lack of knowledge about the depth of the region's appetite for satellite television. Of particular concern is the cost of a satellite dish and decoder box - being sold by DirecTV for $450 in Mexico and for $900 in Brazil. Furthermore, Sky is subcontracting the distribution of equipment out to other companies' panregional networks, none of which are thought to have enough retail outlets to saturate sat·u·rate
v. Abbr. sat.
1. To imbue or impregnate thoroughly.
2. To soak, fill, or load to capacity.
3. To cause a substance to unite with the greatest possible amount of another substance. the region. This means that distribution will be piecemeal in places and will require special handling.
The Sky venture operates as three partnerships in three separate geographical regions. The goal is to develop a strong brand identity for the Skys by tailoring them to each local market.
In Brazil, Sky's operating platform is NetSat, headed by CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Adalberto Vianna. A full 54 percent of NetSat is owned by Globo, 36 percent is owned by News Corp. and 10 percent is owned by TCI. Globo TV provides NetSat with all the GloboSat channels, including SporTV and Globo News. Sky subscribers will be able to experience sporting events via SporTV and Fox Sports as well as through pay-per-view broadcasts.
In Mexico, the Sky partnership operates through INNOVA, of which 60 percent is owned by Televisa, 30 percent is owned by News Corp. and 10 percent is owned by TCI. Jorge Alvarez is the CEO of the Mexican operation. The service will feature 24 hours of entertainment a day, including movies, sports, news, pay-per-view, local programming and children's programming. The service is expected to have the ability to offer 62 video and 34 audio channels. INNOVA will carry all of the Televisa networks and other broadcast networks based in Mexico City, as well as Televisa's local stations from Guadalajara and Monterrey.
No one entity dominates the business in the other parts of Latin America; rather, the four partners have an agreement to jointly operate DTH service throughout the rest of the region.
America LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control , headquartered in Miami, Florida, is the company that coordinates activities across all the area; it coordinates technology, specialty programming. branding issues concerning the Sky name. pay-per-view and DOD (1) (Dial On Demand) A feature that allows a device to automatically dial a telephone number. For example, an ISDN router with dial on demand will automatically dial up the ISP when it senses IP traffic destined for the Internet. services and the development of future Sky activities. Programming decisions in Brazil and Mexico are made by committees in the respective countries. Programming decisions for the rest of the region are made jointly. The Miami office handles all panregional acquisitions; John Duff, vp of Programming, is in charge of acquisitions made from this office. Local programming is acquired on a joint basis with the local operating partner. According to Mark Goldman, senior vp and general manager, this programming is supplied in large part by the partnership in Mexico and Brazil. "The important thing is that all the partners are providing their programming on an exclusive basis for satellite distribution," Goldman said. He then underlined the significance of local programming to the venture: "We know that we have to localize lo·cal·ize
v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es
1. To make local: decentralize and localize political authority.
2. the service as quickly as possible to secure the participation of key broadcasters. Our immediate goal is to get a number of more countries up and launched."
Goldman also noted that the broadcast facility in Miami picks up regular TV signals and broadcasts them to the different regions of Latin America. The Miami facility also generates a near-video-on-demand movie service. Goldman explained that on-air promotion for Sky is produced in a Florida facility which is currently being expanded due to the growing demand for its services. Sky broadcast facilities in Mexico and Brazil supply on-air promotion for the local services.
Unfortunately, there are no independent figures verifying Sky LatinAmerica's subscriber rates. However, according to internal estimates, INNOVA has more than 50,000 subscribers in Mexico, and in July NetSat reported more than 38,000 subscribers in Brazil.