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Skating away.


Crave TO CRAVE. To ask; to demand.
     2. This word is frequently used in pleading; as, to crave oyer of a bond on which the suit is brought; and in the settlement of accounts, the accountant general craves a credit or an allowance. 1 Chit. Pr. 520. See Oyer.
 Online, which owns and operates 30 Web sites tailored for young men, has acquired two hockey-related sites: HockeysFuture.com and HFBoards.com.

[ILLUSTRATION OMITTED]

Both sites add a combined 700,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month to the company's already well-trafficked sites. Crave's properties and its affiliate sites garner 32 million unique visitors a month. This is about double the traffic its competitor Maxim Maxim (măk`sĭm), name of a family of inventors and munition makers.

Sir Hiram Stevens Maxim, 1840–1916, was born near Sangerville, Maine.
 enjoys.

The company's properties include CraveOnline.com, the flagship site that features content on games, sports, movie and humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was ; mixed-martial arts site Sherdog.com; and basketball sites HoopsVibe.com and StreetBallTalk.com.

"We're acquiring these enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer.  sites as a way to build up our content and become a leader in the sports category," said Mike Dodge, general manager of parent company Atomic Online.

Baldwin Hills-based Atomic has bought three Web sites per month since August, with the goal of building an e-publishing empire comparable to Conde Nast in print.

Atomic Online runs more than 50 sites with about 70 full-time employees. Forty are in L.A. and about half are devoted to Crave Online.

Staff reporter Booyeon Lee can be reached at blee@labusinessjournal.com or at (323) 549-5225, ext. 230.
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Title Annotation:TECHNOLOGY; Crave Online
Author:Lee, Booyeon
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:May 12, 2008
Words:195
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