Sixteen winning strategies based on a survey of NEPA members.NEPA members Joanne Joanne is a common given name for females, being a variant of Joanna, the feminine form of John and is derived from the Latin name Johanna and has a hebrew meaning of "God is Gracious" People with the given name Joanne: 1. Add more efforts to your series until you hit break-even. 2. Integrate phone, fax and e-mail efforts into your current renewal series. But do it at the end of the series. Don't waste money on the ones who are going to renew anyway. 3. Send blanket renewal efforts to your entire subscriber base once or twice a year. Offer special incentives for a renewal now. 4. Vary your creative from effort to effort, so the series isn't predictable. This helps avoid "tossing toss v. tossed, toss·ing, toss·es v.tr. 1. To throw lightly or casually or with a sudden slight jerk: tossed the shirt on the floor. See Synonyms at throw. upon recognition." Vary the envelope, return address, no return address, etc. 5. Offer premiums and incentives in your renewal packages. If the offer you're making is the best one you're going to make, tell them that. "This is your best offer." 6. Extend your renewal series to include expires, and mail to them on a regular basis, until you reach break-even. 7. Use issue wraps as renewal notices as your subscribers approach expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. . 8. Use renewal at birth, but give subscribers a reason (offer, offer, offer!!!) to renew now, when they have just subscribed. 9. Offer multiple-year discounts of 5 percent to 10 percent. 10. Provide bigger bonuses to customer service reps who get subscribers to extend subscriptions. 11. Send a graced issue to expires with the message that this is your last chance to ensure service without interruption INTERRUPTION. The effect of some act or circumstance which stops the course of a prescription or act of limitation's. 2. Interruption of the use of a thing is natural or civil. . 12. If a sizable siz·a·ble also size·a·ble adj. Of considerable size; fairly large. siz  a·ble·ness n. portion of your renewals are on a
"bill-me" basis, view your billing series as a marketing
campaign. (This means you should apply strategies #2 and #4 to your
billing series as well as your renewal series.)
13. Your conversion series needs different copy and offers from your renewal series. 14. Add a "love gift" to your Welcome Packages--i.e., a gift that has not been mentioned and is an unexpected surprise. 15. Let subscribers renew on your web site. 16. Give subscribers an incentive to sign on for automatic renewal in which they give you authorization The right or permission to use a system resource; the process of granting access. See access control. to bill their credit cards regularly until forbid for·bid tr.v. for·bade or for·bad , for·bid·den or for·bid, for·bid·ding, for·bids 1. To command (someone) not to do something: I forbid you to go. 2. . David R. Yale, Direct Marketer specializes in breakthrough marketing creative for publishers. His clients include Phillips Health, Forbes, and TradeWins Publishing. |
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