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Six predictions.


Two things are guaranteed at the beginning of any year: (1) people make resolutions they promptly break; (2) people make predictions that don't come to pass. As one who admits to having problems with the resolution thing, I've spent my time polishing my crystal ball and offer the following predictions.

Prediction 1: Rear-drive family sedans reappear at GM by decade's end. This isn't a prediction as much as a compilation of information from suppliers. They say Pontiac and Buick will drop their current front-drive architecture in favor of rear-drive for their mid-size sedans. Chevy and Saturn will offer only front-drive sedans, but add rear-drive niche models. (Saturn reaches for the Sky with its RWD RWD Rewind
RWD Rear Wheel Drive
RWD Ringwood (Victoria, Australia suburb)
RWD Real World Data
RWD Rwandair Express, Rwanda (ICAO code)
RWD Rogalski, Wigura & Drzewiecki
 Kappa-based roadster, while Chevy resurrects the Camaro nameplate.) This gives GM a more balanced portfolio, lets Pontiac build on its performance reputation, gives Buick the (rear) drive it needs to be a credible luxury segment competitor, keeps Chevy's faithful happy, and bumps the customer image of Saturn upmarket.

Prediction 2: Malaysian car maker Proton gets its 15 minutes of fame, easily 10 minutes more than it deserves, when it finds itself at the center of a tug-of-war between VW and Toyota. VW's non-equity partnership to build its vehicles in Proton's underused assembly plants strengthens as VW partner Shanghai Automotive Industry Corp. becomes more independent. Meanwhile, Toyota works to increase its presence in the region and grab Proton's captive sports car brand, Lotus. With Toyota's involvement in Formula One, a supercar Supercar is a term used for a high-end sports car, typically an exotic or rare one, whose performance is highly superior to that of its contemporaries. The proper application of the term is subjective and disputed, especially among enthusiasts.  in the wings, and more daring styling coming at Lexus, tapping the resources of Lotus to improve ride and handling is high on the corporate wish list, as is the Lotus brand. VW, run by Anglophile Bernd Pischetsreider, needs an entry point in the sports car market to move buyers up through Lamborghini and Bugatti, and covets Lotus as a brand that can fill this need while credibly bracketing Porsche.

Prediction 3: American OEMs' market share continues to drop. Despite endless talk about "authenticity" and "Brand DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
," Detroit continues to sell cars with little of either via discounted prices and low interest rates. New models flood the market, pricing pressure increases, and a downturn in sales follows as the market becomes sated sate 1  
tr.v. sat·ed, sat·ing, sates
1. To satisfy (an appetite) fully.

2. To satisfy to excess.
. Detroit's definition of "value" as more "stuff" for the same or less money spills over to the truck market, eroding Detroit's once unassailable market dominance.

Prediction 4: Company executives that overuse overuse Health care The common use of a particular intervention even when the benefits of the intervention don't justify the potential harm or cost–eg, prescribing antibiotics for a probable viral URI. Cf Misuse, Underuse.  buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation
  • Alignment []
  • At the end of the day [0]
  • Break through the clutter[1]
 like "authenticity" and "Brand DNA" are hung in effigy EFFIGY, crim. law. The figure or representation of a person.
     2. To make the effigy of a person with an intent to make him the object of ridicule, is a libel. (q.v.) Hawk. b. 1, c. 7 3, s. 2 14 East, 227; 2 Chit. Cr. Law, 866.
     3.
 by journalists attending the world's auto shows, despite an overwhelming desire to do it for real. It's savage escalation from the eye rolling and obscene gesture used previously, and is roundly ignored by Marketing, PR, and corporate executives lacking both imagination and language skills.

Prediction 5: Mazda and Volvo take control at Ford. (Sorry, that's already happened.)

Prediction 6: Automakers involved in the breakaway GPWC GPWC Ground Proximity Warning Computer (aviation)
GPWC Grand Prix World Championship Holding
 (Grand Prix World Championship The Grand Prix World Championship, often abbreviated to GPWC, was a proposed alternative world championship auto racing series to rival Formula One. GPWC has been superseded by the Grand Prix Manufacturers’ Association. ) get their wish upon Bernie Ecclestone's passing, and establish a technology-heavy racing series to replace F1. Despite greater profit sharing, company CEOs place ego before cash flow, and each spends his company into bankruptcy. NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  fills the vacuum by rushing "European" and "Asian" front and rear decal sets into production. Its "Ferrari" sedan proves popular in Italy.

By Christopher A. Sawyer, Executive Editor, csawyer@autofie1dguide.com
COPYRIGHT 2005 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:DUDDER; automobile industry forecast
Author:Sawyer, Christopher A.
Publication:Automotive Design & Production
Geographic Code:4E
Date:Jan 1, 2005
Words:542
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