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Six Flags Theme Parks Cash-In on Halloween; Theme Park Company Uses Halloween ``Fright Fest'' to Drive Incremental Attendance, Revenues.



Business Editors

OKLAHOMA CITY Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm  & NEW YORK--(BUSINESS WIRE)--Oct. 4, 2000

Six Flags For the national flags of Texas, see .

Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags.
 (NYSE NYSE

See: New York Stock Exchange
:PKS PKS Penalty Kicks Saved (soccer; goalie save)
PKS Partai Keadilan Sejahtera (Indonesia)
PKS Phi Kappa Sigma (international male fraternity)
PKS Pallister-Killian Syndrome
, PKSPrA) today announced the rollout of "Fright Fest Fright Fest is an event that takes place at Six Flags parks during the Halloween season. During Fright Fest, the parks are redecorated and some attractions are re-named or re-themed for the event. Also, Halloween-themed shows replace the shows that go on during the normal season. ," its trademark month-long Halloween event.

The gigantic event offers a range of attractions from highly produced, terrifying ter·ri·fy  
tr.v. ter·ri·fied, ter·ri·fy·ing, ter·ri·fies
1. To fill with terror; make deeply afraid. See Synonyms at frighten.

2. To menace or threaten; intimidate.
 haunted experiences to tamer trick-or-treat activities created for the little ones young children.

See also: Little
. Within the industry, Six Flags pioneered the concept of park-wide Halloween themed events as a way to drive incremental attendance and revenue by extending the season well beyond the summer.

"For nearly 70 years, theme parks closed their gates on Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. ," said Six Flags Chairman Kieran Burke. "Today, we use special events and attractions at our parks to attract visitors and extend our season. Using Halloween as a backdrop to produce imaginative special events and attractions, Six Flags has been able to attract guests of all ages, driving both ticket and in-park spending."

October attendance at Six Flags parks has increased 57% since 1995. In 1999, Six Flags benefited from the introduction of an all-new powerhouse teen-oriented haunted experience called "Brutal Planet," as well as new Halloween-themed live action shows and an enhanced family entertainment product.

"In 2000, with our one-of-a-kind haunted experience Brutal Planet and exporting our Fright Fest concept to our international properties, we are looking forward to another strong Halloween season," Burke said.

History of October "Halloween" Season

Six Flags played a pioneering role in the industry's development of a Halloween season. In the early 1970's, Six Flags and a small number of amusement parks This page contains a list of amusement parks by
  • region, and
  • links to amusement parks listed alphabetically, beginning with the name of the park. The size of the list has required it to be broken into separate pages:
 experimented with extending the season by hosting small fall weekend festivals. Later, fall festivals led to special Halloween-oriented events, including the introduction of haunted experiences. In 1989, the Six Flags Over Texas park attracted national attention with its expanded and enhanced Halloween event. Attendance and revenue soared, prompting theme park operators to apply considerable creative and financial resources against Halloween.

Length of Season

For regional theme parks, such as Six Flags, incremental operating days per season translate to incremental revenues and earnings. "Halloween's emergence into a national seasonal event has enabled us to extend the season and extend operating hours at a number of our U.S.-branded parks," Burke said. "At our northeast and Midwest parks, where Fright Fest was introduced only in the past two years, we've seen strong response to the product, particularly from our important season pass base. This is also the time of year when teens bring a lot of friends with them to the Park, which pushes up ticket revenue."

International Expansion

In addition to seasonal expansion, this fall, for the first time, the Company will extend "Fright Fest" to five of its international properties. "We are confident a well-produced Halloween product similar to the one we have in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  will be well received in Europe and Mexico. However, we are exhibiting great care to be sure all elements of our Halloween experiences are properly translated," Burke commented. Six Flags took its brand global in 2000 to tremendous market reaction, with the introduction of Six Flags Holland near Amsterdam and Six Flags Mexico in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
.

New Attraction for Teenagers and Young Adults: Brutal Planet

"We've diversified our overall entertainment product and expanded our offerings for all ages," said Burke, "but we are particularly excited about the ability of Brutal Planet to attract teen-agers and young adults." Brutal Planet is a new mega-suspense haunted attraction featuring powerful Hollywood special effects mastery and artistry.

"Brutal Planet, as well as new offerings for parents and their kids, re-energized our Fright Fest product last year and built positive anticipation for this season," said Burke.

Operating Hours

Six Flags' Fright Fest begins in October and runs into November. Parks are open Fridays, Saturdays and Sundays. Hours of operation vary by park. Additional information is available on the Internet at www.sixflags.com. America Online keyword: Six Flags.

About Six Flags

Six Flags, Inc. is the world's largest regional theme park company, operating 37 parks in the United States, Europe and Latin America. Six Flags parks serve 19 of the 25 largest metropolitan areas in the United States. The parks annually host approximately 50 million guests worldwide. A publicly held corporation with corporate operations in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Oklahoma City, Six Flags is traded on the NYSE under the symbol PKS.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 4, 2000
Words:714
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