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Sitoa and Tradeeasy Holdings, Ltd. Initiate Agreement to Connect China Suppliers Directly to U.S. Market; Companies to Create a Valuable Source of Low Cost, High Quality Product from Asia.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, announced today an agreement with Tradeeasy Holdings, Ltd., a Hong n. 1. A mercantile establishment or factory for foreign trade in China, as formerly at Canton; a succession of offices connected by a common passage and used for business or storage.  Kong-based B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 enabler, to pursue a joint China Direct program. This new program will link Greater China small-to-medium enterprise (SME (1) (Small and Medium-sized Enterprise) See SMB.

(2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division.
) suppliers' products directly to US online markets via Sitoa's multi-channel OneSource network.

The partnership provides the first true direct connection between thousands of greater China suppliers and U.S. markets, enabling the suppliers to place their products directly in front of potential U.S. customers. The companies plan to utilize the natural synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action.  between Tradeeasy's network of 3,000 Asian suppliers and Sitoa's OneSource direct delivery model to bring value-priced, high quality merchandise to the U.S. marketplace.

Sitoa is a U.S.-based aggregator and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 engine that specializes in making it easy to sell inventory-intensive product categories on-line. Through supplier direct fulfillment they allow e-tailers to offer customers new and exciting product categories, without taking on the inventory risk and associated costs. The introduction of the China Direct platform will enable a quick expansion with direct links to Asian suppliers.

"We're pleased to have the opportunity to offer our customers high-quality products, direct from Asian suppliers," noted Cal Lai, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sitoa, "The combination of Sitoa's U.S. markets and Tradeeasy's large supplier network creates a win-win for consumers and suppliers alike."

Tradeeasy is a Hong Kong-based publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 specializing in enabling trade between their large network of China and Hong-Kong suppliers and buyers worldwide. The joint China Direct platform will allow them to grow quickly into the U.S. consumer marketplace.

"We are excited about this relationship with Sitoa," said Danny Yip, CEO of Tradeeasy, "And see the utilization of their unique technology as the crucial step in providing direct access to U.S. markets for our many suppliers."

About Sitoa

Sitoa is an e-tailing engine that sells products online by leveraging the brands and customer traffic of many of the top online sellers. They seamlessly connect e-tailers to supplier sources, who ship the product directly to the consumer. In this way, Sitoa is able to manage a low-cost, inventory-free model.

Sitoa is the only company today that provides a complete solution for suppliers and e-tailers. The Sitoa OneSource business model is highly scalable and answers a need in the marketplace for easy access to large product assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division.

as·sort·ment
n.
 without the risks of inventory. For more information, visit www.sitoa.net.

About Tradeeasy Holdings, Limited

Tradeeasy is a Hong Kong-based publicly traded company on the Growth Enterprise Market (GEM:8163). Tradeeasy is an international trade enabler providing on-line and off-line B2B marketing services to over 2500 China and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  paid manufacturers and free sourcing services to a community of over 300,000 buyers worldwide.

In the Greater China market for B2B the key to successful introductions and subsequently purchase orders is a combination of both Online and Offline services. Online, thru their B2B portal, Tradeeasy.com, the company provides information and photos of over 250,000 products, serves over 80,000 inquiries from buyers monthly, and organizes more than 1000 urgent buying offers to be met. For more information, visit www.tradeeasy.com.

Sitoa and the Sitoa logo are registered trademarks of Sitoa Corporation. Other trademarks and registered trademarks are the property of the companies with which they are associated.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 31, 2005
Words:557
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