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Site of the Week -- www.jackpot.com.


AT Jackpot.com, users can win up to $1 million, but it might just be advertisers that hit the jackpot.

Idealab's newest company adds another online game site to the current swarm, which includes Iwin.com, Iwon.com (a search engine with a prize component), and scores of others. Jackpot, however, has a unique advantage for advertisers.

Using a slot-machine format, Jackpot avoids the traditional images that pop up on slots -- cherries, plums, the number seven, and the like. Instead, users find themselves rooting for advertiser logos, such as those from CarsDirect.com, PetSmart.com, and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Express, to pop up.

Three logos in a row can bring anything from one measly measly

said of beef, pork and mutton because infected meat has a speckled appearance thought to resemble measles (1) in humans. See also cysticercus.
 point, to a car, to $1 million. A $1 million prize is given away each month.

The drawback DRAWBACK, com. law. An allowance made by the government to merchants on the reexportation of certain imported goods liable to duties, which, in some cases, consists of the whole; in others, of a part of the duties which had been paid upon the importation.  -- add it is a big one -- is the laborious la·bo·ri·ous  
adj.
1. Marked by or requiring long, hard work: spent many laborious hours on the project.

2. Hard-working; industrious.
 registration process that involves entering passwords and installing programs in order to actually play. Winning one point after 50 spins hardly feels worth all the trouble, though users don't have to pay to spin the dials.

Just like the real thing, this slot machine is addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
. But unlike the real slots, the set-up process is so laborious that only the most persistent players will care to see it through.
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Comment:Site of the Week -- www.jackpot.com.
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 10, 2000
Words:208
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