Site Technologies Releases SiteMaster 4.0.SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--March 24, 1998-- Dynamic Web Site Development and Management Environment Dramatically Increases Web Team Productivity, Reduces Development Costs Site Technologies Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:SITE) today announced the immediate availability of SiteMaster 4.0, a dynamic Web site development and management environment that helps Web developers dramatically increase team productivity and reduce Web development costs. Utilizing an integrated database architecture, SiteMaster 4.0 is ideal for developing and managing Web sites with dynamic and static content. SiteMaster leverages each Web team member's specific expertise and incorporates content from other industry standard products and technologies. The product can be downloaded via electronic software distribution (ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL. ) from the company Web site (http://www.sitetech.com). Web Team Work Model "SiteMaster 4.0 is one of the few solutions that increases productivity by extending and enhancing the way Web development teams already work," said Jeffrey Ait, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Site Technologies, Inc. "Programmers, graphics artists and other content creators can work separately from each other, focusing completely on their area of expertise. SiteMaster 4.0 integrates the output of each individual and extends it to multiple Web pages or Web sites. This allows Web development teams to produce multiple, dynamic Web sites in the same amount of time it takes to build a single basic Web site using conventional tools." SiteMaster 4.0 includes a Component Maker that enables developers to take any Web application and convert it into re-usable objects or templates. Such templates may include a company's human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. intranet site, press release archives, online advertising and database queries. These templates can be shared with Web team members to extend the functionality of a new or existing Web project, or be applied to multiple Internet sites. SiteMaster 4.0's site import function dramatically reduces content creation costs, saving Webmasters valuable time by their not having to recreate existing Web projects. This feature will automatically download a site via the Web or from a local hard disk, then componentize the content for use in the SiteMaster environment. "We like how our Web teams can leverage the powerful SiteMaster database to quickly build Web applications at a very reasonable cost," said Paul Herring, CEO of Curiosity Communications, a design company that beta tested SiteMaster 4.0. "Another key value is the ability to automate changes made on one page to appear throughout the site. This dramatically increases productivity, while saving us time and expense." Industry Standards Support The SiteMaster integrated development environment See IDE. integrated development environment - interactive development environment (IDE) is modeled after the familiar IDEs of products such as Visual C++, Visual Basic and Delphi. The SiteViewer, Workspace and Output Window operate like these widely used development tools. With the SiteMaster IDE, Web teams can drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. components from other programs or technologies without writing additional code. Database queries, for example, can be dropped into a Web site. SiteMaster 4.0 will automatically generate the HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. code to insert into those components. Web team members therefore do not need to understand application programming or learn additional programming languages -- another cost savings. In addition, SiteMaster 4.0 completely supports Microsoft Access A database program for Windows, available separately or included in the Microsoft Office suite. Access is programmable using Visual Basic for Applications (VBA). Access can read Paradox, dBASE and Btrieve files, and using ODBC, Microsoft SQL Server, SYBASE SQL Server and Oracle data. , allowing Access databases, applications and queries to be fully integrated into Web site applications. SiteMaster also includes an ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network. interface for connecting to Oracle, Sybase, Informix, DB2, or any ODBC-compliant database. To maximize speed, the system supports the ISAPI (Internet Server API) A programming interface on Internet Information Services (IIS), Microsoft's Web server. Using ISAPI function calls, Web pages can invoke programs that are written as DLLs on the server, typically to access data in a database. protocol, allowing developers to use the Microsoft Web server native protocols. Easy, Powerful Development and Management Tools SiteMaster 4.0 offers "one-button publishing," which enables the Web team manager to publish revised content with a single function. This capability is based on configuration management principals, which optimizes Web site deployment. SiteMaster 4.0 also offers the WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page. layout editor from the award-winning QuickSite product and can utilize any tool to create and edit Web graphics. With its exclusive Event Watcher, Web teams can define regular activities and launch a client from the Web Developer to automatically perform routine tasks such as email list processing Processing non-numeric data. or content changes. The SiteMaster Markup Language markup language Standard text-encoding system consisting of a set of symbols inserted in a text document to control its structure, formatting, or the relationship among its parts. The most widely used markup languages are SGML, HTML, and XML. (SMML SMML Ship Modelling Mailing List ) is a tag-based language A language that is used to define elements in a document or Web page by embedding codes (tags) surrounded by common start and stop characters. The tags in SGML, HTML, XML and WML all use the less-than symbol (<) to start the tag and a greater-than symbol (>) to end it. See HTML tag. that allows developers to execute complex commands and activities with simple English Simple English usually refers to a simplified form of English such as:
Additionally, SiteMaster 4.0 provides tools that businesses and development teams need to maintain and manage their Web sites. Included are components (finished applications) for creating and monitoring advertising banners on a Web site, and a Web server activity log. Pricing SiteMaster 4.0 Developer, which includes one server and one client, is listed at $995; and SiteMaster 4.0 Production Server sells for $795. Both components run on Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. 95 or Windows NT 4.0. Additional SiteMaster development clients cost $295 each. Users can download a 30-day evaluation copy from the company Web site (http://www.sitetech.com). To purchase SiteMaster 4.0, use the online order form; or call the Sales department at 800/446-6955. To contact a Site Technologies authorized reseller, send an email inquiry to star@sitetech.com. About Site Technologies Site Technologies Inc. provides Web site development, management and maintenance tools for Web-based business environments. Founded in 1989, the company produces SiteSweeper 2.0, a quality analysis tool for Web sites, which earned VAR Business' "Editor's Choice" award and Internet World's "Best of Test" designation. Other products include SiteMaster 4.0, a team-oriented Web site management and Web development environment for professional Web developers, as well as QuickSite 3.0, an award-winning Web site creation, management and electronic commerce tool for small business use. Site Technologies' products are available through distributors, value-added resellers, online catalogs and directly from the company. Based in Scotts Valley, Site Technologies can be reached at 800/446-6955 or online at http://www.sitetech.com. Any forward looking statement in this news release including the functionality and market acceptance of the company's products, as well as other forward-looking statements contained herein, are based on current expectations and beliefs and are subject to numerous risks and uncertainties that could cause the actual results to differ materially. Factors that could cause actual results to differ materially included uncertainties associated with recent and expected losses, accumulated deficit, going concern assumption, quarterly fluctuations in performance, critical need for additional capital, no assurance of future financing, substantial dependence on recently introduced Internet software tools, dependence on the Internet, risks associated with retail distribution and substantial customer concentration and risks associated with international operations, as well as additional risk factors, as discussed in the "Risk Factors" section of Site Technologies' (formerly Delta Point Inc.) Annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. dated Dec. 31, 1997, and Site Technologies' quarterly reports field with the U.S. Securities and Exchange Commission (SEC). CONTACT: Site Technologies Inc., Scotts Valley Amy Sova, 408/430-4532 amy_sova@sitetech.com or Herman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Greg Herman, 415/647-7420 ggherman@earthlink.net |
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