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Sister CEO: The Black Woman's Guide to Starting Your Own Business.


If you are stuck in a dead-end job or have fallen victim to downsizing, rightsizing Selecting a computer system, whether micro, mini or mainframe, that best meets the needs of the application. or outsourcing, Cheryl D. Broussard's Sister CEO: The Black Woman's Guide to Starting tour Own Business is the book for you. While the text is aimed at African American women entrepreneurs, the information provided transcends race and gender.

Sister CEO is a 235-page pep-folk peppered with inspirational stories of African American women entrepreneurs who hove survived hardships, self-doubt and financial trouble. Before discussing the nuts and bolts of building a successful business, Broussard outlines the spiritual (faith, passion and intuition) and traditional (attitude, ambition and assertiveness assertiveness /as·ser·tive·ness/ (ah-ser´tiv-nes) the quality or state of bold or confident self-expression, neither aggressive nor submissive.) traits needed for any entrepreneur to succeed. Sister CEO also gives pointers on choosing a business that's right for you, crafting a business plan and computerizing your operation. An added bonus is the book's appendix, which lists business organizations, venture capital firms and technological resources.

Sister CEO is a must read for anyone who is thinking about entrepreneurship. From beginning to end, it gives you the tools and motivation to start and the drive to keep pushing.
COPYRIGHT 1997 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Beech, Wendy M.
Publication:Black Enterprise
Article Type:Book Review
Date:Oct 1, 1997
Words:178
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