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Sirenza Microdevices Names Norman Hilgendorf President, SMDI Segment and Appoints Steve Moore as Director, Consumer SBU.


BROOMFIELD, Colo. -- Sirenza Microdevices, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SMDI SMDI Simplified Message Desk Interface (telephone network service, customer interface specification)
SMDI Station Message Desk Interface
SMDI SCSI Musical Data Interchange
SMDI Storage Module Disk Interconnect
) today announced it has named Norman Hilgendorf president of its SMDI segment, reporting to Robert Van Buskirk, Sirenza president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and appointed Steve Moore as director of a newly created consumer strategic business unit (SBU SBU St. Bonaventure University (St. Bonaventure, New York)
SBU Stony Brook University (State University of New York)
SBU Southwest Baptist University (Bolivar, MO) 
), reporting to Norm Hilgendorf.

Mr. Hilgendorf joined Sirenza in January 2000 and has served in various senior sales, marketing, business development and strategic roles since that time, most recently serving as its chief strategy officer since November 2005. From January 1998 to December 1999, he served as vice president and general manager at Richardson Electronics, a distributor of electronics components.

Mr. Moore joined Sirenza through the acquisition of Micro Linear Corporation in October 2006. He joined Micro Linear in May 2002 as director, worldwide applications and had served as Micro Linear's vice president, worldwide sales and applications since April 2005. From May 2000 to February 2002, Mr. Moore served as director of WLAN See wireless LAN.

WLAN - wireless local area network
 product marketing for Symbol Technologies, a provider of wireless products and systems used in enterprise mobility solutions.

"Norm's experience and thorough understanding of the SMDI segment's customers, capabilities and products will continue to prove invaluable as we strive to grow our global RF components business," stated Robert Van Buskirk, president and CEO of Sirenza Microdevices. "We expect that under his leadership our SMDI segment and its six market-facing SBUs will continue to expand and diversify, enabling us to better serve our global customer base."

"Following the acquisition of Micro Linear, we created our consumer SBU to further focus on our high-performance RF transceiver business, and to support the digital cordless phone (DCT (Discrete Cosine Transform) An algorithm that is widely used for data compression. Similar to Fast Fourier Transform, DCT converts data (pixels, waveforms, etc.) into sets of frequencies. The first frequencies in the set are the most meaningful; the latter, the least. ), personal handy-phone system


    The Personal Handy-phone System (PHS), also marketed as the Personal Access System (PAS) and known as Xiaolingtong (小灵通) in China, is a mobile network system operating in the 1880-1930 MHz frequency band, used
     (PHS (Personal Handyphone System) A TDMA-based cellular phone system introduced in Japan in mid-1995. Operating in the 1880-1930 MHz band, PHS uses microcells that cover an area only 100 to 500 meters in diameter, resulting in lower equipment costs but requiring more base ) and data networking end markets formerly served by Micro Linear," stated Norm Hilgendorf, president, SMDI segment. "Steve's in-depth knowledge of our consumer customer base and our existing RF component product solutions will enable us to more quickly integrate these new products and end markets into SMDI, and facilitate further growth in our consumer business."

    Sirenza Microdevices, Inc.

    Sirenza Microdevices is a supplier of radio frequency (RF) components. Headquartered in Broomfield, Colorado, with operations in China, Germany and the U.S., Sirenza Microdevices and its subsidiary Premier Devices design and develop RF components for the commercial communications, consumer, and aerospace and defense (A&D) equipment markets. Sirenza's integrated circuit (IC), multi-chip module (MCM (MultiChip Module or MicroChip Module) A chip package that contains several bare chips mounted close together on a substrate (base) of some kind. ) and passive product lines include amplifiers, power amplifiers, cable TV amplifiers, circulators, isolators, mixers, splitters, transformers, couplers, modulators, demodulators, transceivers, tuners, discrete devices, signal source components, government and military specified components, and antennae and receivers for satellite radio. Certifications include ISO (1) See ISO speed.

    (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
     9001:2000 Quality Management System and ISO 14001:2004 Environmental Management System (registered by QMI QMI Quality Management Institute
    QMI Quick Marketing Intelligence
    QMI Quality Management International, Inc.
    QMI Quick Marketing Information
    ). Detailed product information may be found on Sirenza's website at www.sirenza.com and at www.premierdevices.com.

    Safe Harbor Safe Harbor

    1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

    2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
     for Forward-Looking Statements

    This press release contains forward-looking statements regarding future events, including any statements regarding future sales or market growth for Sirenza or any segment of its business, including the market for any products acquired from Micro Linear, or Sirenza's expectations for the integration of the Micro Linear acquisition, or further expansion or diversification of its business. We wish to caution the reader that such statements are, in fact, predictions, and that actual events or results may differ materially. In particular, we cannot assure you that the referenced sales or market growth, expansion or diversification will occur, based on Sirenza-specific factors, industry trends or otherwise, including any difficulty Sirenza may encounter integrating the Micro Linear acquisition. Other risks that may cause actual results to differ materially from those contained in our forward-looking statements are included in our filings with the Securities and Exchange Commission, particularly our Form 10-Q filed in November 2006.

    NOTE: Sirenza Microdevices[R] and the Sirenza logo are trademarks of Sirenza Microdevices, Inc. All other trademarks are property of their respective owners.
    COPYRIGHT 2006 Business Wire
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Date:Nov 14, 2006
    Words:636
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