Siperian and Silver Creek Systems Partner - Joint Platform Enables Organizations to Adopt Best-of-Breed Solutions for Product MDM.

SAN MATEO, Calif. & WESTMINSTER, Colo. -- Siperian, Inc., developers of an industry leading master data management (MDM) platform, and Silver Creek Systems, the leader in enterprise product data solutions, today announced a partnership to enable the implementation of MDM solutions for product data. The Silver Creek Systems DataLens[TM] System and the Siperian MDM Hub[TM] have been certified for joint implementation wherever customers require a proven, highly flexible MDM platform for product data.

A recent research benchmark by industry analyst firm Ventana Research indicates a mounting interest in product master data and in automating the Information Supply Chains that integrate and synchronize product data between systems and businesses. According to Ventana Research, the top-ranked functional requirement for MDM is to "cleanse, transform and validate data" - a daunting task for product data that is by nature highly variable and unpredictable. A startling 80 percent of companies said they are "not confident" in the quality of their product data, and nearly three out of four (73 percent) felt it was "difficult" or "impractical" to standardize it. Worse, only 12 percent even attempt to do so with off-the-shelf software while most use manual effort and custom code - although the research found that the majority of organizations are not happy with any of these solutions.

"The market feedback is very clear; there is a significant problem with product master data, and traditional tools are not meeting the specific data requirements," said Mark Smith, CEO and EVP Research, Ventana Research. "To gain a reliable view of product information requires the ability to deliver complete, consistent and correct product master data - regardless of the source or initial quality - into a flexible MDM data structure that can store and synchronize it. Silver Creek Systems and Siperian partnering brings together the core ingredients required to improve the consistency and quality of product information."

"Siperian's flexible, model-driven architecture enables our customers to manage all types of master data," said Anurag Wadehra, vice president of Marketing and Product Management at Siperian. "Siperian MDM Hub was designed so customers could integrate a variety of best-of-breed cleansing tools. While traditional cleansing engines tend to focus on standardizing person-related data, our partnership with Silver Creek Systems brings a full range of product data solutions allowing our joint customers to cleanse, standardize, enrich, load, translate and provide ongoing governance for their product-related data in order to maximize their MDM investment, generate faster time-to-value, and realize a superior ROI."

Martin Boyd, vice president of Marketing for Silver Creek Systems, added, "We are seeing product master data problems - and a strong desire to solve them - across a wide range of industries, but traditional approaches to data quality cannot tackle the huge variability of product data. The DataLens System solves that problem and changes the economics of standardizing and integrating product master data. Siperian's ability to manage all types of master data, coupled with Silver Creek's ability to deliver real-time product data solutions, will enable our joint customers to achieve the full promise of MDM for product data quickly and efficiently - from initial load to ongoing governance."

About Silver Creek Systems

Silver Creek Systems is the leader in automated product data solutions that standardize and integrate product data throughout the many Information Supply Chains that connect enterprise systems, customers, suppliers, partners and more. Using patented semantic technology to overcome the limitations of traditional data technologies, the DataLens[TM] System delivers a full range of product data solutions from initial clean-up and standardization to enrichment, translation, integration and ongoing governance. With product data solutions from Silver Creek Systems, market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and more are delivering complete, correct and consistent data from any source - increasing the value and usability of product data for eCommerce, product information management (PIM), MDM, data synchronization, inventory management, system consolidations, service oriented architecture (SOA) and any other form of integration. For more information, visit www.silvercreeksystems.com.

About Siperian

Siperian, Inc. is an innovative provider of the most flexible master data management platform. Siperian helps companies unify critical data about customers, products and organizations - and delivers the most reliable, complete views of this data within existing business processes. Siperian MDM Hub[TM] offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements - and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in Financial Services, Health & Life Sciences, High-Tech, Manufacturing, Communications and Media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. Visit them at: www.siperian.com or call 1-866-747-3742.

Silver Creek Systems and DataLens System are trademarks of Silver Creek Systems, Inc. Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. All other trademarks are the property of their respective holders.