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Single Touch Systems Unveils Mobile Dialing Codes, Along With Prestigious Lineup of Brand and Carrier Deployments.

Nation's First Cross-Carrier MDC (1) (Mobile Daughter Card) See riser card.

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 Platform is an Alluring 'Front Door' to Mobile Retail

SAN DIEGO -- Single Touch Systems (OTC OTC

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, today unveiled its extremely popular Mobile Dialing Code (MDC) platform--along with an impressive list of major brands, retailers and wireless carriers that are already using the system. Single Touch is the first US company to launch a carrier-agnostic MDC platform. The technology is currently on display at the Mobile Retail Experience booth (#841) and at the Mobile Marketing Association Pavilion (213-E) at this year's CTIA Wireless IT & Entertainment, taking place October 7-9 at the San Diego Convention Center The San Diego Convention Center is the main convention center for the city of San Diego, California. It is located in the Marina district of downtown San Diego near the Gaslamp Quarter, at 111 West Harbor Drive. .

MDCs are short, branded phone numbers that function as a front door for consumers to step into the compelling world of m-commerce. The wildly popular #MTV, #BET, #TAXI and #WMT are all powered by Single Touch and have proven that consumers will flock to an easy and functional method to engage in mobile retail. Single Touch's state-of-the-art m-commerce engine effectively turns mobile phones into proxy wallets or brand/retail environments. The platform is fully customizable, creates whatever reporting is required and facilitates operator direct billing for all services.

In addition, Single Touch has deployed MDCs for some of North America's largest wireless carriers, including AT&T (NYSE NYSE

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:LEAP). The system is available as part of Single Touch's Enhanced Services Platform (ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. ).

"ESP is the perfect way to describe what MDCs do for business," said Anthony Macaluso, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Single Touch Systems. "The technology looks into the future and delivers what the industry wants--a powerful marriage between retail and wireless. Operators, brands and retailers have fallen in love with the ability to reliably extend branded environments to customers wherever they are and whenever they want it."

Macaluso will deliver a formal address on MDCs and their role in streaming media, messaging and mobile coupons as part of the Mobile Retail Experience (MRE), a series of live events demonstrating innovative mobile technology and applications at work in retail environments. MRE takes place in conjunction with CTIA; for more information please visit Macaluso is scheduled to speak at 2:30 p.m. on October 7th in room 28C of the San Diego Convention Center. Single Touch is providing a Mobile Dialing Code #147 for CTIA and the MRE. After dialing #147, attendees will opt in to receive various messages about events and demonstrations at the show.

About Single Touch Systems Inc.

Single Touch Systems Inc. (SITO) provides wireless operators, consumer brands, and retailers with innovative mobile commerce delivery solutions. Single Touch enables consumers to engage their mobile phones as proxy wallets or brand/retail environments by simply dialing a short branded phone number, or Mobile Dialing Code (MDC). Single Touch Systems' MDC platform is customizable to the needs of brands and retailers, creates whatever reporting is required, and facilitates operator direct billing for all services. MDCs, Mobile Coupon Platform, Listen Live Now, Mobile Idol and other programs make Single Touch Systems the only mobile commerce participant to link wireless with on-line and brick and mortar business
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, leveraging the paradigm shift in how people use their mobile devices. In doing so, Single Touch Systems drives revenue for operators, retailers and brands and streamlines purchasing options for the end user. For more information please visit
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Publication:Business Wire
Date:Oct 5, 2009
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