SingTel Deploys Action Engine to Drive Wireless Phone Sales; Customers Gain Immediate Access to eBay, Weather and News with Purchase of New Device.BELLEVUE, Wash. -- Shattering the mobile usability barrier, Action Engine(R) Corporation, the mobile application platform leader, today announced that SingTel, Asia's leading telecommunications group, is offering Action Engine's Action Info(TM) mobile applications pack to wireless consumers as a value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. when they purchase a new mobile device. "Wireless operators realize that they can create an immediate strategic advantage by packaging content-rich applications with their new device launches," said Jim Souders, vice president of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Asia Pacific at Action Engine. "The simple fact is that increasing customer satisfaction is the key to unlocking data services revenues, and Action Engine applications deliver the type of speed and ease-of-use that keeps consumers coming back for more. We look forward to bringing these benefits to SingTel and its customers." The Action Info SingTel pack includes a suite of three applications: eBay, weather and news, which consumers will receive free of charge when they purchase a new O2 XDA The O2 Xda brand is a range of PDA phones branded O2, produced by multiple manufacturers (mainly HTC, Quanta and Erima). There are several models in the family, the first of which was released in June 2002. XDA The first product released in the XDA range. II mini device at SingTel retail stores in Singapore. The applications are distributed on a memory card that can be immediately inserted into the phone to activate the services. Applications running in the Action Info pack allow consumers to search for and discover content from eBay, Accuweather.com and the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. using 80% less keystrokes and delivering 20x faster response times than with a mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable . The Action Info software gives SingTel customers the ability to create mobile search requests with just a few clicks and review the results offline. Easy-to-use question and answer screens help customers narrow their search criteria, giving them a fast way to find and use information. The technology was designed to place customer usability needs first, while allowing operators, like SingTel, to showcase the innovative services that are possible on the newest mobile phones. About Action Engine Winner of the Fierce 15 and Mobile Star Awards, Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications that create an addictive ad·dic·tive adj. 1. Causing or tending to cause addiction. 2. Characterized by or susceptible to addiction. addictive ( user experience. The company's software has been deployed by a robust list of global wireless operators that include SingTel, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Optus, Orange SA, O2, and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at 425-498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Action Info are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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