Simultaneous Introduction of Gillette MACH3Turbo Shaving System and a New Gillette Series Line Redefines Standard in Men's Grooming.Business/Retail Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom and on Business Wire's Web site at www.businesswire.com BOSTON--(BUSINESS WIRE)--Oct. 30, 2001 The Gillette Company-- -- New Triple Blade Shaving System and Line of Personal Care Products Provide Men With the Closest, Most Comfortable Shave -- The Gillette Company today introduced MACH3Turbo(TM) -- its next generation triple blade shaving system -- and a reformulated and re-engineered Gillette Series(TM) line of men's personal care products. This marks the first time in the Company's 100-year history that it has simultaneously launched a flagship shaving system and toiletry products. "As the undisputed leader in men's grooming Combining, consolidating and segregating network traffic using devices such as digital cross-connects, add/drop multiplexers and SONET switches. Grooming is a telephone term that typically refers to managing high-capacity lines between central offices, carriers, ISPs and very large , Gillette is committed to innovation and to developing products which will provide men with superior shaving performance," said Peter K. Hoffman, President, Gillette Grooming Products. "MACH3Turbo and the new Gillette Series fulfill that promise." Extensive testing among men has established conclusively con·clu·sive adj. Serving to put an end to doubt, question, or uncertainty; decisive. See Synonyms at decisive. con·clu  sive·ly adv. that MACH3Turbo is the best-performing shaving system ever, significantly outperforming Gillette's own MACH3, the world's leading razor. MACH3Turbo provides men with the closest and most comfortable shave with less irritation, even when shaving against the grain. The improved Gillette Series line features premium, technologically advanced grooming products that have been designed specifically for the unique skin care needs of men. MACH3Turbo Operating under 35 patents, the new MACH3Turbo shaving system adds significant performance enhancements to MACH3's breakthrough technologies. New Anti-Friction(TM) blade edges with a patented telomer coating significantly reduce the cutting force needed to slice through Verb 1. slice through - move through a body or an object with a slicing motion; "His hand sliced through the air" slice into go, locomote, move, travel - change location; move, travel, or proceed, also metaphorically; "How fast does your new car go?"; "We hair. The result is a closer, more comfortable shave with less drag and pull. An ultra-soft protective skin guard with thinner, more flexible microfins engages beard hair and stretches skin more effectively. A new patented lubricating system increases lubrication lubrication, introduction of a substance between the contact surfaces of moving parts to reduce friction and to dissipate heat. A lubricant may be oil, grease, graphite, or any substance—gas, liquid, semisolid, or solid—that permits free action of and improves razor glide. Finally, a redesigned razor allows for improved grip and greater control while shaving. "MACH3Turbo offers men a closer, more comfortable shave than anything they have ever used," said Hoffman. "Its advanced technology lets you shave against the grain, without sacrificing comfort." New Gillette Series The reformulated line of Gillette Series grooming products includes shave gels and foams; after-shave gels, lotions lotions, n.pl nonoily treatments intended to be applied to the skin for a variety of cosmetic or medicinal purposes. and splashes; and antiperspirants and deodorants. "The new Gillette Series features improved product formulations, high-tech packaging and proprietary technology which together enhance performance. It provides benefits to men of all skin types," Hoffman said. New Gillette Series Shave Gels and Foams feature an Anti-Friction formulation with ingredients designed for advanced skin protection and comfort. Both the shave gel and foam are available in five skin benefit formulations. The new Gillette Series After-Shave Gels, Lotions and Splashes provide advanced comfort and protection, helping to restore skin to a healthy balance after shaving. These new products include a unique combination of skin-hydrating, moisturizing and skin-cooling ingredients. The new Gillette Series Anti-perspirants and Deodorants, which provide men with all-day protection against odor and wetness without any residue residue n. in a will, the assets of the estate of a person who has died with a will (died testate) which are left after all specific gifts have been made. Typical language: "I leave the rest, residue and remainder [or just residue] of my estate to my grandchildren. , now include Power Stripe stripe - data striping ,(TM) a breakthrough odor control system concentrated in a distinctive blue stripe. Gillette will support the MACH3Turbo and Gillette Series introductions with an extensive marketing campaign, including broadcast, print and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. ; consumer and trade promotions; and unprecedented joint in-store merchandising programs. Gillette MACH3Turbo and Gillette Series will be available to consumers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. beginning in April 2002, in food, drug, convenience and mass merchandise outlets. A global rollout for both products will follow. The suggested retail price of the MACH3Turbo razor set (razor, organizer and two cartridges) in the U.S. is $8.99. The suggested retail price of a MACH3Turbo 4-pack of cartridges in the U.S. is $8.99. The suggested retail price range for the new Gillette Series grooming products is $2.49 - $2.99, with the After Shave Splash at $5.49. Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation epilation /ep·i·la·tion/ (-la´shun) depilation. ep·i·la·tion n. The act or result of removing hair, as by mechanical or chemical means. Also called depilation. devices. In addition, the Company is the world leader in alkaline batteries Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2). Compared with original zinc-carbon batteries, while both produce approximately 1. and manual and power toothbrushes. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.103001/bb5 |
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