Simula featured in national media.PHOENIX--(BUSINESS WIRE)--Dec. 20, 1994--Simula Inc. (AMEX AMEX See: American Stock Exchange :SMU SMU Southern Methodist University SMU Solid (Waste) Management Unit SMU Saint Mary's University (Halifax, Nova Scotia; Philippines) SMU Singapore Management University SMU Saint Mary's University of Minnesota , SMU.A) is featured in current issues of BusinessWeek, Popular Science and Automotive & Transportation Interiors magazines. In the Dec. 26 issue, BusinessWeek's "Winners & Losers" column rates Simula A simulation language originating in the late 1960s that was used to model the behavior of complex systems. SIMULA was the original object-oriented language. (language) SIMULA - SIMUlation LAnguage. See Lund Simula, SIMULA 67, SIMULA I. as the "Best AMEX Stock" for 1994. Since early in 1994 when it traded as low as $4 7/8 per share, Simula's stock price has appreciated more than 350%, earning the position of 1994's top performing American Stock Exchange American Stock Exchange (AMEX) Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921. company. Simula's substantial stock price appreciation, noted BusinessWeek, is largely a result of its innovative airbag technology such as Simula's patented Inflatable Tubular Structure ("ITS") automotive side-impact safety system. BusinessWeek stated that "Unlike existing air bags, this one covers the window, preventing head and neck injuries as well as ejection from the car." In addition, "Simula hasn't stopped with autos," said BusinessWeek. "It has recently bought rail and airline interior manufacturers to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the need to replace aging fleets and the potential for high-speed railways." Also mentioned was that analysts expect revenues to rise from approximately $40 million this year to approximately $70 million in 1995. In the January 1995 issue, Popular Science, in its Science & Technology column, noted the development of another inflatable restraint product, Simula's Inflatable Body and Head Restraint System "IBAHRS IBAHRS Inflatable Body and Head Restraint System ." Popular Science stated: "Even with a tightly fastened harness, an aviator can slide under the straps and slam into the control stick or other obstacles. IBAHRS holds the crew member upright in his seat by pulling the harness straps tight and spreading friction over the chest." Simula's IBAHRS uses two inflatable "airbags" stored inside the vertical straps of the shoulder harness shoulder harness n. A safety belt used with a seat belt in a vehicle and worn diagonally across the chest and over the shoulder. Also called shoulder belt. to limit body movement in a crash. The system is being designed for the AH-1F Cobra helicopter and is expected to find applications in other military helicopters Military helicopters are helicopters used by military forces. They can be found in a variety of roles in diffferent militaries of which the tactical airlift mission is the most common. . In the December 1994 issue, Automotive & Transportation Interiors wrote that Simula has now embarked on the world's first commercial aerospace airbag program in an effort to meet FAA Regulation 25.562, which requires that head-strike protection be provided for front-row passengers seated behind cabin structures such as partitions, galleys, lavatories and wardrobes. Also noted -- Simula has entered into an agreement with Jetstream Aircraft Limited of Prestwick, Scotland, to qualify and manufacture Passenger Airbag Systems for the Jetstream 41 aircraft. Jetstream Aircraft Limited is a wholly owned company of British Aerospace British Aerospace (BAe) was a UK aircraft and defence systems manufacturer, now part of BAE Systems. History The company was formed as a statutory corporation on April 29, 1977 as a result the Aircraft and Shipbuilding Industries Act. PLC. Jetstream's implementation of the Passenger Airbag Systems on the new JS-41 will be the first application of airbag technology on commercial aircraft. Based in Phoenix, Simula is an acknowledged world leader in crash safety and energy absorption technology. The company's principal product lines are high technology energy-absorbing aircraft seating systems; lightweight and efficient advanced composite structures; protective systems including airbags, inflatable restraints and ballistic armor; and rail and mass transit seating systems. CONTACT: Simula Inc.
Elaine Micucci, 602/752-8918
Trinske Communications
Mark Trinske, 303/665-7760
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