Simula Labs Launches to Provide Guidance, Capital and Infrastructure to Emerging Open Source Companies; New Approach to Start-up Economics & Operations Shortens Time-to-Market and Mitigates Investment Risk.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Simula A simulation language originating in the late 1960s that was used to model the behavior of complex systems. SIMULA was the original object-oriented language. (language) SIMULA - SIMUlation LAnguage. See Lund Simula, SIMULA 67, SIMULA I. Labs, the first company designed to provide operational and entrepreneurial expertise and capital to emerging open source companies, today announced its official formation. Backed by Mission Ventures and Redpoint Ventures, Simula Labs empowers open source project founders to fully realize the promise of their innovations. Simula Labs also enables venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] to make intelligent, informed and winning investments in open source and provides the broader market an alternative to overly-complex and high-cost enterprise software by accelerating the availability of high quality, open source software backed by trusted delivery and support. Created to bridge the gap between start-up open source companies' need for entrepreneurial guidance and infrastructure and the inherent risk for venture capitalists of investing in early-stage open source companies, the Simula Labs' launch model has been proven to shorten companies' time-to-market and to mitigate uncertainty for investors. Simula Labs' team of seasoned, technology industry executives actively partners with its portfolio companies to determine initial target markets and to guide product development, distribution and pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. . Product development for portfolio companies is also supported by strategic partner Exist Engineering, an experienced and established team of programmers and developers that are also active contributors in the open source community. During the investment and fundraising cycles, Simula's executive team leverages its strategic relationships with institutional venture partners to minimize the distraction an initial financing round can have on a start-up's operating and technical team. Initial Simula portfolio companies include LogicBlaze, an open source enterprise transaction platform company that provides development, support and services for the popular ActiveMQ project, and Mergere, a provider of open source software lifecycle management Software Lifecycle Management is the concept that an Independent software vendor can control how its software is licensed and used throughout its usable lifecycle. Because software is not always a static product, vendor's often add additional features and/or updates for security purposes. solutions. LogicBlaze is scheduled to be the first Simula Labs 'spin-off,' and Simula is currently exploring additional projects across a variety of enterprise software markets, including identity management, collaborative software engineering and SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records. (2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability. management and provisioning. Simula Labs is led by Managing Partner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Winston Damarillo, a proven, serial entrepreneur Serial entrepreneur Business person that successfully starts (does not kill) a number of different businesses. with a track record of building successful technology start-ups. As the former founder and CEO of Gluecode Software, Winston bootstrapped the open source application infrastructure company to profitability, secured Series A funding and eventually sold the company to IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . The Simula management team is rounded out by several technology industry veterans with broad experience in multiple executive-level capacities, including software development, investment, technical advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , product management and quality assurance. "The mass acceptance and deployment of open source technologies is no longer a question of why or how, it's simply a question of when," said Winston Damarillo, CEO of Simula Labs. "Simula Labs' goal is to enhance and advance market adoption, while reducing investment risks for venture capitalist firms. We're confident that we have the right model, the best management team and the most qualified portfolio companies and prospects to achieve our goals, and we look forward to shared success with our open source entrepreneur and investor partners." "Simula's leadership in open source software and their applied model is the perfect platform to create category-defining technologies that are capable of changing the enterprise infrastructure landscape," said Greg Martin, principal, Redpoint Ventures. "We believe that Simula Labs' unique mix of world-class executives, technologists and entrepreneurial expertise is poised to dramatically improve delivery and support models around open source, enhancing cost effectiveness and quality for enterprises adopting these solutions," said Leo Leo, in astronomy Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac. Spiegel, managing partner, Mission Ventures. About Simula Labs Simula Labs (http://www.simulalabs.com) is the only company with a proven business model for identifying, building and launching successful open source companies. Through its unique shared services shared services, n.pl the administrative, clinical, or other service functions that are common to two or more hospitals or their health care facilities and used jointly or cooperatively by them. and infrastructure approach, Simula Labs empowers open source project founders to fully realize the promise of their open source innovations, enables venture capital firms to make intelligent, informed and winning investments in open source companies, and provides the broader market with high quality, open source software backed by trusted delivery and support. Simula Labs is based in Marina del Rey, Calif. |
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