Simplylook Launches Wireless Web Imaging Technology for J2ME Handsets.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--May 17, 2001 Simplylook Inc. Announces Launch of Mobile Image(TM) 2.0 -- Its Breakthrough Image Serving Software Compatible With J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. Promising 3G Experiences on 2G Networks. In an effort to provide a significantly better wireless experience, Simplylook has launched Mobile Image(TM) 2.0 -- software for serving optimized interactive images to wireless devices, including cutting-edge J2ME handsets. The software is ideal for serving photographs, maps, stock charts, drawings, and for viewing e-mails, attachments, presentations, word documents, and database applications. The wireless consumer can interact with the image by zooming in/out, panning, and accessing additional information linked to the image. Mobile Image(TM) is the entry-stage product for the Java(TM)-based suite of server and client products Simplylook is developing for the wireless Web. The Mobile Image(TM) software is based on patent-pending technology. The capabilities of the core server platform include: -- Dynamic Generation -- determines the characteristics (display size, color, depth, memory) of the requesting wireless device and generates the image real time to maximize the image quality given these device characteristics. -- Consumer Focused Content -- the consumers receive the content they want based on their preferences, location and time. -- Interactive Images -- supported by intelligently streaming only the required data for the viewing area requested by the user. -- Server Side Solution (no client plug-in) -- ideal for cell phones and PDAs with limited computing capabilities. -- Server Platform Independent -- data agnostic making it OS and platform independent. Works with any wireless platform (iMode, WAP, Palm OS). "Just like wired Internet usage exploded when interactive graphics became an inherent part of browsing, we believe that wireless Internet usage will grow exponentially with the ability to experience interactive images using Mobile Image(TM)," said Dr. Rajit Gadh, founder of Simplylook. "And since our product now supports J2ME handsets, we can provide a 3G user experience on a 2G network." Simplylook has just added NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. and SKnow, to its growing list of customers. "SKnow is incorporating the Mobile Image(TM) server on Bluetooth," said Ajit Jaokar, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SKnow Ltd. "From our discussions with prospective customers, we have received a very positive response to Simplylook's unique interface and see Mobile Image(TM) as an integral part of our offering." Mobile Image(TM) is also being evaluated by major Fortune 500 companies such as General Electric, NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform Data, Siemens, Samsung, United Technologies, Telecom Italia Telecom Italia is formerly a partially state-owned Italian telco. It was once known as SIP, and it has the largest user base in Italy. Telecom Italia also owns shares in Telecom Argentina and Telecom Personal, fixed and cellular networks in Argentina. and South Korea Telecom KT (formerly, Korea Telecom, Korean: 한국통신, NYSE: KT) is South Korea's top integrated wired/wireless telecommunication service provider. KT has been Korea's leader in the development of the information & communications business for the last 25 years . Simplylook Inc. Simplylook, based in San Jose, Calif., provides software products and consulting services for real-time optimizing and intelligently caching/streaming interactive images to wireless devices. Simplylook's server-side solution makes it ideal for wireless phones, PDAs and smart clients. Simplylook has been written up in more than 30 publications including ZDNet, Yahoo Finance, C/Net, Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. Report for Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , Times of India and Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: . For more information, contact Kunal Khattar, VP, Marketing at 408/423-6679 or kkhattar@simplylook.com or visit the Web site at www.simplylook.com. |
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