Simply Spectacular: Canon Tops the Digital ELPH Line with the New 7.1 -Megapixel PowerShot SD500 and 5-Megapixel PowerShot SD400 Cameras.LAKE SUCCESS, N.Y. -- Canon Builds Cutting-Edge Custom Color Controls, High-Resolution Imaging, High-Speed Transfers and Fast Frame Video Into Two Sleek & Stylish Pocket and Purse Sized Packages It's true...the two newest Digital ELPH ELPH electronic photography (Canon camera model) ELPH Electronic Physics (R) models in Canon's perennially popular PowerShot(R) compact camera series - the PowerShot SD500 Digital ELPH and the PowerShot SD400 Digital ELPH cameras - not only capture brilliant high resolution images and transfer them in a flash, but also allow the user to customize their color on the spot, removing the need for time consuming computer retouching. Both new PowerShot Digital ELPH cameras will be showcased at PMA PMA (papillary-marginal-attached), n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation. PMA Progressive muscular atrophy 2005, February 20 - 23 (Canon Booth #3503), in Orlando, Fla. Form, Function and Fun While the new line-leading 7.1 megapixel PowerShot SD500 Digital ELPH camera with its sleek new curved metallic design and its 5.0 megapixel companion model PowerShot SD400 Digital ELPH camera continue Canon's tradition of providing top-tier imaging technology in a ultra- slim, ultra-compact, easy-to-use package, these two models heighten the photo fun factor as well. "The Digital ELPH series remains the epitome of high-quality camera design in the consumer camera market, often imitated but never equaled," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ). "We know that though their sleek and slim styling consistently captures consumers' attention and affection, their fashionable form most assuredly follows one primary function: excellence in imaging. Ultimately, it is the high-quality pictures captured, printed and shared with near effortless ease that is the cornerstone of Digital ELPH cameras' appeal." New Design Lines for the Top of the Line At first glance, it is clear that PowerShot SD500 model is no ordinary Digital ELPH camera. Departing from the linear style that has characterized ELPH model cameras from their very beginning, the body lines of this new entry have not simply been refined, they have been redefined and redesigned. Dubbed the "Perpetual Curve Design" by Canon engineers, the body shaping Body contouring, also known as body lifting and body shaping is a lengthy, expensive procedure plastic surgeons use to remove large amounts of hanging skin from the bodies of men and women who have lost massive amounts of weight, often as much as 45 to 136 kg (100 to method reduces unevenness and tends to fit the hand more comfortably, all while accommodating the size demands of the camera's internal components. A gradual bulge from the grip side towards the flash side achieves a physically thin and visually slim appearance from the front, while the SD500 Digital ELPH camera's newly trimmed down side panels add to the camera's ultra thin appearance. The camera's stainless steel stainless steel: see steel. stainless steel Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat. case is silver gray in color with a high-brightness coating applied to heighten the effect created by the elegant, continuous curve of the body. The PowerShot SD500 Digital ELPH Camera Enabling the PowerShot SD500 Digital ELPH camera's 7.1-megapixel resolution is a larger 1/1.8 inch type CCD CCD in full charge-coupled device Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors. (compared with the 5-megapixel 1/2.5-inch type CCD sensor See CCD. of the PowerShot SD400 model). The SD500 Digital ELPH also features a retractable re·tract v. re·tract·ed, re·tract·ing, re·tracts v.tr. 1. To take back; disavow: refused to retract the statement. 2. 3x optical/4x digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. lens with a 35mm equivalent focal length The distance measured along the optical axis of the lens from the rear nodal point to the plane of best average definition over the entire field used in a camera. See also focal length. of up to 37-111 mm, making it ideally suitable for a wide range of photographic applications from landscapes and snapshots to portraits and macro at a working distance of under four inches from the subject. The camera's shutter speeds range from 15 up to 1/2000th of second, combined with a faster and more responsive 9-point AiAF "Smart" autofocus autofocus Noun a camera system in which the lens is focused automatically Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically system. Adding to the power of this aptly named PowerShot camera is a new and more powerful built-in flash with six modes (auto/auto with red-eye reduction,/flash on with red-eye reduction, flash on/ flash off and slow synchro syn·chro n. pl. syn·chros A selsyn. [Short for synchronous.] Noun 1. ). The PowerShot SD400 Digital ELPH Camera Though the five megapixel PowerShot SD400 Digital ELPH camera retains much of the look and feel of its predecessors, it has more features in common with the 7.1 megapixel SD500 model. Chief among the differences is of course the number of megapixels on the camera's CCD imaging sensor. The SD400 model also has a 35-105mm lens (35mm equivalent) on its 3x optical/4x digital UA zoom lens, which is slightly shorter in focal length Focal length A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f ′ than its senior sibling and it has a shutter a top shutter speed of up to 1/1500th of a second compared to up to 1/2000th. Both models also feature a wide variety of shooting modes to optimize the camera's performance based on user preferences or shooting conditions. These modes include Auto, Manual, Digital Macro, My Colors, Stitch Assist, Special Scene, and Movie. The Special Scene mode allows users of both cameras to achieve optimum results in popular picture-taking situations including Underwater, Indoor, Kids and Pets, and Night Snapshot. The SD500 model also includes individual settings for Foliage, Snow, Beach, and Fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to . Optional accessories for the SD500 digital camera include Waterproof Case WP-DC70, rated to a depth of 40 meters (approximately 130 feet). All Weather Case AW-DC30, rated up to 3 meters (approximately 10 feet), is available for the SD400 digital camera. Petite and Powerful The PowerShot SD500 and PowerShot SD400 Digital ELPH cameras are also appointed with a full-range of movie features including a built-in microphone and speaker. Among the improvements is the ability to use the digital zoom while shooting movies in the high-resolution 640 x 480 30 fps VGA mode. Since the digital zoom does not involve any mechanical movement, zooming can be performed without creating any additional ambient noise that could be picked up by the cameras' built in microphone. The cameras also offer a "Fast Frame Rate" of 60 frames per second for a maximum of one-minute (at a resolution of up to 320 x 240 pixels), ideal for analyzing a golf swing or a tennis stroke using one of the supplied slow-motion playback settings. The compact movie mode - designed with e-mail attachments in mind - captures a maximum of three minutes of recording at 15 fps and a resolution of 160 x 120 pixels. A new Night Display Function automatically brightens the subject in order to make framing a shot in dusk, night or other lowlight lowlight Noun 1. an unenjoyable or unpleasant part of an event 2. (usually pl) a streak of darker colour artificially applied to the hair situations easier while the cameras' large 2-inch, 118,000 pixel LCD monitor features a backlight back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights that combines lower power consumption with high brightness that improves the visibility of the LCD monitor even in bright surroundings. The monitor also incorporates a "quick bright LCD" function that temporarily boosts the brightness to its maximum level with nothing more than a one-second touch of the display button. Press the button a second time for one second and the monitor returns to its original brightness level. DIGIC DIGIC Digital Imaging Integrated Circuit (Canon) DIGIC Digital Imaging Core (R) II - Hi-Speed USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. 2.0 True to the tradition of the Digital ELPH camera series, both the PowerShot SD500 and the PowerShot SD400 Digital ELPH cameras have many of the latest advances in Canon technology including the proprietary DIGIC II Imaging processor that enhances picture definition, vibrancy and quality, while helping increase the speed of the cameras' startup, autofocus, shutter response and playback as well as the image processing speed. The pace of image transfer is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral) thanks to the inclusion of a Hi-Speed USB 2.0 port, the first time this feature has appeared in the PowerShot series. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections. Other New Features of Interest Both new Digital ELPH cameras incorporate a host of improvements that contribute to their overall high quality level and functionality. For example, the Intelligent Orientation Sensor not only rotates vertical shots automatically, it now wakes up the cameras from sleep mode by detecting movement when the camera is picked up. A new Custom Timer function lets users shoot up to 10 consecutive frames automatically at the end of a preset delay, which can range from 1 to 30 seconds. The Review function has also been improved with the addition of several preset intervals plus a "Hold" function, and Playback mode now has the ability to locate captured images quickly according to shooting date or file type (JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. or Movie). In addition to the rich feature set both cameras have to offer they both also feature Canon's new "My Color" technology. Now even the most casual picture-taker can easily opt for verdant ver·dant adj. 1. Green with vegetation; covered with green growth. 2. Green. 3. Lacking experience or sophistication; naive. valleys of greener greens, juicy apples of redder red, skies and seas of bluer- blue and even add or reduce a little tan to the skin tone as they are shooting. Whether the desired effect is to make the color "more real" or surreal, these digital dynamos are capable of capturing and saving both the original still image and the enhanced color versions as separate files on the camera's SD Memory Card. PictBridge Compliant Both the PowerShot SD500 and SD400 Digital ELPH models support all current PictBridge functions. Established as the global industry standard for direct printing from any PictBridge compliant camera to any PictBridge compliant printer regardless of brand, these functions include single image prints, several selected images per print, as well as more advanced PictBridge setup features including print cropping, quantity selection, date imprinting imprinting, acquisition of behavior in many animal species, in which, at a critical period early in life, the animals form strong and lasting attachments. Imprinting is important for normal social development. , Layout print (fixed size), Layout print (N-up) and File Name imprinting. Print and Share Function Plus Powerful New Software The PowerShot SD500 and SD400 Digital ELPH models both feature Canon's popular Print and Share function, which enables one-touch direct printing or direct transfer via PTP (1) See peer-to-peer. (2) (Picture Transfer Protocol) An ISO standard for transferring photos from a digital camera to a computer or photo printer. (Picture Transfer Protocol Picture Transfer Protocol (PTP) is a widely supported protocol developed by the International Imaging Industry Association to allow the transfer of images from digital cameras to computers and other peripheral devices without the need of additional device drivers. ) to compatible personal computers using the supplied USB interface cable. New in this generation of cameras is the ability to download images directly to Mac OS X (10.1.5 and higher) as well as Windows(R) XP operating systems. The new cameras are also supplied with the latest versions of Canon's powerful yet easy-to-use software applications, including ZoomBrowser EX 5.1 (for Windows) and ImageBrowser 5.1 (for Mac OS X), as well as PhotoRecord (Windows) for high-quality layout printing, and PhotoStitch (Windows/Mac) for panoramas. ArcSoft PhotoStudio is also supplied for advanced photo editing functions. Pricing and Availability The PowerShot SD500 Digital ELPH and PowerShot SD400 Digital ELPH will be supplied with a wrist strap and interface cables for USB and A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and , as well as a 32MB or 16MB SD card respectively, a rechargeable lithium ion battery pack and charger, software, and user manuals. The PowerShot SD400 Digital ELPH Camera will be available in April and the PowerShot SD500 Digital ELPH will be available in March for estimated street prices of $399.99*, and $499.99* respectively. About Canon U.S.A., Inc. Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion. For more information, visit www.usa.canon.com. All referenced product names, and other marks, are trademarks of their respective owners. Specifications and availability dates are subject to change with notice. * Pricing is subject to change without notice at any time. All prices are set by the individual dealer and may vary. |
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