Simply Beautiful Supports National Garden Month; Celebrate Unity Through the Power of Gardening This April.Business Editors CHICAGO--(BUSINESS WIRE)--March 31, 2003 Ball Horticultural, the world's leading breeder of annuals, today announced the sponsorship of National Garden Month, an extension of the week-long celebration established via presidential proclamation in 1986. Ball Horticultural's brand of annuals, Simply Beautiful (www.SimplyBeautifulGardens.com) will lead the sponsorship for the company. Organized by the National Gardening Association (NGA Noun 1. NGA - a combat support agency that provides geographic intelligence in support of national security National Geospatial-Intelligence Agency ), the National Garden Month festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. officially begin at the U.S. Botanic Garden a garden devoted to the culture of plants collected for the purpose of illustrating the science of botany. See also: Botanic in Washington, DC, on April 2, 2003. "National Garden Month not only celebrates the power of gardening for individuals, but in these times of conflict and uncertainty, gardening activities can help us find stability in our community," stated Jeff Gibson, Ball Horticultural's marketing manager. "Simply Beautiful will host a variety of events at garden centers to support the overall initiative." Ball Horticultural Company is an internationally renowned breeder, producer and wholesale distributor of ornamental plants. A family-owned business since it was founded in 1905, Ball has introduced award-winning varieties that are a staple in today's garden, including 'Wave(R)' petunias and 'Super Elfin elf·in adj. 1. a. Relating to or suggestive of an elf. b. Made, done, or produced by an elf. 2. Small and sprightly or mischievous. 3. (R)' impatiens impatiens (ĭmpā`shēĕnz'): see jewelweed. impatiens Any of about 900 species of herbaceous plants in the genus Impatiens (balsam family), so named because the seedpod bursts when slightly touched. Garden balsam (I. . The Simply Beautiful(TM) family of annuals, including flower and foliage plants, was introduced by Ball in Spring 2001. These regionally tested varieties are considered the most "consumer-friendly" bedding and container plants on the market today, and are selected on their ability to succeed in the garden with the least amount of attention. Valerie Kelsey, president of NGA, sees Simply Beautiful as a perfect partner in this project. "We believe Simply Beautiful actually practices the core principles of stewardship, education, beautification beau·ti·fy tr. & intr.v. beau·ti·fied, beau·ti·fy·ing, beau·ti·fies To make or become beautiful. beau , citizenship and environmental awareness we have taught since NGA was founded over thirty years ago." For more ideas on how to connect through gardening, visit "101 Ways to Celebrate" at the National Garden Month website: www.garden.org. About National Garden Month Supporters The National Gardening Association (NGA) joins with industry leaders such as Ball Horticultural, The Conard-Pyle Co., SoilSoup and WOLF-Garten, and green groups including American Nursery & Landscape Association, National Garden Bureau, American Horticultural Society The American Horticultural Society is a nonprofit organization that promotes excellence in American horticulture. The society was first established in 1922. Today's organization has merged three earlier groups: the (original) American Horticultural Society, the National , America in Bloom and Plant a Row for the Hungry to promote unity throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and "Celebrate the Power of Gardening." |
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