Simpli.com Enhances Search Technology with New Features that Improve Relevancy, Efficacy and Ease of Use for Web Searches.Business/Technology Editors PROVIDENCE Providence, city (1990 pop. 160,728), state capital and seat of Providence co., NE R.I., a port at the head of Providence Bay; founded by Roger Williams 1636, inc. as a city 1832. , R.I.--(BUSINESS WIRE)--April 17, 2000 SimpliFind Web Site Redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re Includes New Features: SimpliLinks(TM), Expanded Concept Queries, SimpliYours(TM), Richer KnowledgeBase, and Cross-Platform Compatibility Simpli.com, Inc. today announced new features and design improvements to SimpliFind(TM), a patent pending proprietary technology that dramatically improves search, navigation, information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. and eCommerce infrastructure on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Born out of technology rooted in linguistics linguistics, scientific study of language, covering the structure (morphology and syntax; see grammar), sounds (phonology), and meaning (semantics), as well as the history of the relations of languages to each other and the cultural place of language in human and cognitive science cognitive science Interdisciplinary study that attempts to explain the cognitive processes of humans and some higher animals in terms of the manipulation of symbols using computational rules. , SimpliFind has added SimpliLinks(TM), a new way to locate search results based on targeted URLs; expanded weighted concept queries; a richer KnowledgeBase; and widespread cross-platform compatibility. In addition, Simpli.com has redesigned its Web site to reflect a higher level of functionality and ease of use. Simpli.com(TM) engineered SimpliFind to find search results by expanding relevant search concepts identified directly from customized user input. "The response from our growing user base has been incredibly positive to date," stated Jeffrey Stibel, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Simpli.com. "In an effort to continue SimpliFind's evolution, new features have been added to make search more rewarding and effective for our users. Users will benefit from creative additions such as SimpliLinks where targeted URLs take the searcher directly to an appropriate venue." SimpliLinks(TM) A new feature that promises to help searchers locate relevant information on the search subject matter is SimpliLinks. SimpliLinks utilizes the URLs directly related to user's search concepts to create an easy and unobtrusive way to find relevant information on a high level, in addition to the generated search results. For example, if a user is searching for "Key West Florida
West Florida was a region on the north shore of the Gulf of Mexico, which underwent several boundary and sovereignty changes during its history. ," the related URLs that appear would be www.discover.key-west.fl.us and www.flausa.com, two sites that contain information about Key West and the surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. areas. By returning targeted URLs in addition to the search results, the user is more likely to find the knowledge they're seeking in a time efficient manner. Expanded Concept Queries SimpliFind has significantly advanced its expanded concept queries. By employing expanded concept queries in the background of searches, SimpliFind is able to generate a related concept cluster (a related set of terms, associations and like material of a given subject matter) which automatically constructs a properly calculated and weighted search query without placing additional strain on the user. For example, a search containing the keyword "java" and the concept "coffee" will also have a Boolean weighted query rich in related terminology such as beverage, Irish creme, cappuccino cap·puc·ci·no n. pl. cap·puc·ci·nos Espresso coffee mixed or topped with steamed milk or cream. [Italian, , Starbucks, etc. By expanding the query for the user in the background of the search technology, the results become more relevant for the user without extra effort. SimpliYours(TM) By registering to SimpliFind and creating a SimpliYours account, users can enjoy additional features. For example, SimpliFind will remember all of the concepts the user has added and store them for future use. For example, if a user enters "java" and a new concept "game," SimpliYours will build a query using the user's input and remember the new concept for the next time the user searches. SimpliYours increases personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. features and allows users to customize SimpliFind to fit their search demands. Other new personalization features will be released in the future. Richer KnowledgeBase At the heart of the SimpliFind technology is its unique KnowledgeBase that applies principles of linguistics and cognitive science to form a rich network of millions of word, concept and subject associations. Improvements to the KnowledgeBase include significantly increased coverage that translates to more detailed search and results functionality. Redesigned Web Site To harness the recent improvements to SimpliFind, Simpli.com has redesigned www.simpli.com. The new Web site offers users increased ease of use and functionality, with a new artistic design mirroring the powerful, yet simplistic sim·plism n. The tendency to oversimplify an issue or a problem by ignoring complexities or complications. [French simplisme, from simple, simple, from Old French; see simple nature of the technology. About Simpli.com, Inc. Based in Providence, RI, Simpli.com, Inc. (http://www.simpli.com) developed SimpliFind(TM), an Internet search infrastructure based on linguistics and cognitive science intended for eCommerce and advertising supported eBusiness. SimpliFind enables both the casual user and the experienced search professional to be more efficient and effective at finding precise results. Launched at Demo 2000 in February, the privately held Simpli.com(TM) has assembled as·sem·ble v. as·sem·bled, as·sem·bling, as·sem·bles v.tr. 1. To bring or call together into a group or whole: assembled the jury. 2. a team of leading scientists, academics and business minds to develop a robust search technology rooted in principles of cognitive science, psychology, linguistics, and computer science. SimpliFind allows users to search the Internet in a fast and efficient manner, based on concepts and context rather than solely keywords, thereby generating precise results and increased user satisfaction. |
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