SimplexGrinnell, MarketTools CustomerSat User, Honored with Aberdeen Group Marketing Excellence Award.MarketTools CustomerSat Enterprise Feedback Management Solution Helps SimplexGrinnell Automate Customer Insights, Strengthen Culture of Customer Satisfaction and Drive Business Growth SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- MarketTools, Inc., the leading provider of Customer Insight Management solutions, today congratulates SimplexGrinnell, a Tyco International For the unrelated division of Mattel, see . Tyco International Ltd. NYSE: TYC is a diversified manufacturing conglomerate incorporated in Bermuda, with United States operational headquarters in New Jersey. Company and MarketTools customer, for winning the "Excellence in Listening to the Voice of the Customer" award as part of the 2009 Aberdeen Industry Achievement Awards in Marketing Excellence. The award recognizes SimplexGrinnell's innovative use of MarketTools CustomerSat enterprise feedback management solution to improve customer insights and customer satisfaction. "Listening to our customers and responding to their needs has become a hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. of SimplexGrinnell and we are honored to be recognized by Aberdeen for our achievement," said Karl Sharicz, manager of customer intelligence at SimplexGrinnell. "MarketTools CustomerSat enables us to be much more responsive to customer needs, helping us quickly solve problems and consistently deliver offerings that exceed customer expectations." "MarketTools is proud to be an integral part of SimplexGrinnell's success in raising customer satisfaction," said Scott Arnold, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MarketTools, Inc. "SimplexGrinnell's success shows that our CustomerSat solution helps companies generate valuable insights that drive product and service development efforts and improve the overall customer experience. SimplexGrinnell has demonstrated just how powerful customer feedback and a company's ability to quickly respond to customer issues can be in helping to transform customers into advocates." SimplexGrinnell, a leader in the fire and life-safety industry, implemented MarketTools CustomerSat to automate its process of capturing and reporting customer insights across the company. With MarketTools CustomerSat in place, SimplexGrinnell is now better able to collect, measure and respond to customer feedback and improve the overall customer experience. In addition to making the company more agile in addressing customer requirements on a real-time basis, MarketTools CustomerSat also makes it easier to manage and report customer insights across the company. In fact, survey intelligence--including 10,000 separate customer satisfaction ratings--are accessible by every employee in all 150 local SimplexGrinnell offices, supporting the effort to provide rapid and localized Translated into the spoken language of the country. See localization. response to customer needs. SimplexGrinnell's annual Customer Satisfaction Annual Report summarizes the results of its customer satisfaction program, recapping what the company learned from customers over the year and how the company plans to serve them even better in the future. The latest Report shows that SimplexGrinnell's net customer advocacy (NCA (Network Computing Architecture) An architecture from Oracle for developing applications within a networked computing environment. It provides a three-tier distributed environment based on CORBA that uses program components known as "cartridges. ) score, which measures how likely or unlikely a customer is to recommend SimplexGrinnell, has risen 210 percent since inception of the program. This impressive and measurable improvement in a primary customer satisfaction indicator helped SimplexGrinnell earn this year's "Excellence in Listening to the Voice of the Customer" award. Winners of the 2009 Aberdeen Industry Achievement Awards in Marketing Excellence were announced at the firm's 2009 Chief Marketing Officer (CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). ) Summit, which took place in San Francisco, Calif., September 9-10, 2009. The CMO Summit is an annual two-day executive conference that brings together marketing leaders from around the globe to share insights, discuss strategies and engage with peers on the key challenges facing marketing organizations today. This year's winners, including SimplexGrinnell, hail from an extensive list of formidable players in the industry and each demonstrated an impressive marketing success story. About SimplexGrinnell SimplexGrinnell, a Tyco International Company, is a leader in fire and life-safety systems and services with one million customers and more than 200 years of history in the fire business. The company headquarters is in Boca Raton, Florida Boca Raton ("bōkə rə-tōn") is a city in Palm Beach County, Florida incorporated in May 1925. As of the 2000 census, the city had a total population of 74,764; the 2006 population recorded by the U.S. Census Bureau was 86,396. . Corporate sales and marketing offices are located in Westminster, Massachusetts Westminster is a town in Worcester County, Massachusetts, in the United States. As of the 2000 census, the town population was 6,907. History Westminster was first settled in 1737 and was officially incorporated in 1759. , and the company has 150 local sales and service offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . SimplexGrinnell was formed when Simplex, a longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective leader in electronic fire alarm systems, and Grinnell Fire Protection, the premier North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. fire sprinkler and suppression provider, joined forces in 2001. For additional information or to locate the nearest SimplexGrinnell district office, visit www.simplexgrinnell.com. About MarketTools MarketTools is the leading provider of Customer Insight Management solutions for the world's market leaders. Through a unique combination of best-in-class insight and feedback platforms, quality-assured global panels, and research innovation, MarketTools enables companies to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. and identify new opportunities, optimize product success and build customer loyalty. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes MarketTools.com,[TM] Zoomerang,[TM] CustomerSat,[TM] TrueSample,[TM] ZoomPanel[TM] and ZoomPanel[TM] Tech. MarketTools is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com. |
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