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Simple Green Launches Quest for Safety Sweepstakes; Non-Toxic Cleaner To Reach Parents with Safety Message and Family Friendly Prizes.


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Business Editors

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HUNTINGTON HARBOUR, Calif.--(BUSINESS WIRE)--April 14, 2004

Simple Green, the non-toxic all-purpose household cleaner, has launched its Quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby"
quest after, go after, pursue

look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the
 Safety Sweepstakes. The web-driven sweepstakes was developed to create awareness among parents about the dangers of using hazardous cleaners in the household. The alluring prize purse consists of the Grand Prize of a 2005 Nissan Quest The Nissan Quest is a minivan produced by Nissan since 1993. There have been three generations of this model. The first generation Quest was a collaboration with Ford, which produced the mechanically identical and cosmetically similar Mercury Villager.  Minivan and an assortment of other prizes that parents find appealing including a Baby Nursery from Babies R Us, eMac computers, Sony Camcorders Sony produces a number of camcorders. Sony HDR-HC1
The Sony HDR-HC1, introduced in Mid-2005 (MSRP 1999$ US), was the first HDV CMOS camcorder to support 1080i. The CMOS sensor has a resolution of 1920x1440 for digital still pictures and captures video at 1440x1080
, Sony Digital Cameras and Simple Green products for a year.

The driving force behind the Simple Green Quest for Safety Sweepstakes is Simple Green's concern for the safety of children. "Parents with young children must be very careful about the products they bring into the home. Babies and toddlers get into everything, sometimes in the blink of an eye," stated Bruce FaBrizio, the founder and president of Sunshine Makers Inc., the makers of Simple Green. Even just the residue left behind on a surface recently cleaned with a toxic cleaner and the harsh fumes fumes

odorous gases and other volatile materials; inhalation of irritating fumes causes coughing and, if sufficiently severe, irreversible pulmonary edema.
 lingering in the air can cause serious reactions and long-term effects in children. "Their little bodies cannot process the toxins adults are used to," FaBrizio added. "It is important for parents to prevent hazardous chemical exposures from cleaning products by simply using a non-toxic cleaner in the household."

The Simple Green Quest for Safety sweepstakes began April 1, 2004 and ends Oct. 15, 2004. For full rules, prize descriptions and to enter, go to www.simplegreen.com. Approximate total prize value is over $45,000.

A portion of the proceeds of sales of Simple Green go to the EGBAR EGBAR Everything Is Going to Be All Right (Foundation)  Foundation. EGBAR is an acronym for Everything's Gonna Be All Right. The Foundation teaches children how they can make a difference in protecting the environment.

Company Background

Sunshine Makers Inc., founded in 1975, manufactures and markets the Simple Green line of non-toxic, biodegradable household cleaning products domestically and internationally. Simple Green All-Purpose Cleaner was originally developed as a safer alternative to the toxic cleaners designed to remove tannic acid tannic acid /tan·nic ac·id/ (-ik) a substance obtained from nutgalls, used as an ingredient of dermatologic preparations and formerly used as an astringent.

tannic acid
n.
1.
, a by-product by·prod·uct or by-prod·uct  
n.
1. Something produced in the making of something else.

2. A secondary result; a side effect.


by-product
Noun

1.
 of coffee roasting Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products.

The roasting process is integral to producing a savory cup of coffee.
, from roasting machinery. Simple Green's safety and environmental claims are backed by over $3 million worth of independent laboratory testing.

Since its inception, Sunshine Makers Inc. has pledged to develop products for consumers that are safer, effective and economical. These principles are a reflection of its corporate mission, "We, the Sunshine Makers, as a socially responsible company, are committed to being worldwide market leaders providing quality, environmentally safe, cleaning products."

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 2004
Words:463
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