Silverpop Systems Partners With Agencies to Form Silverpop Dynamic Marketers Program.

Business Editors/High-Tech Writers

@d:tech New York 2001

ATLANTA--(BUSINESS WIRE)--Dec. 5, 2001

Program designed to extend in-house service

offerings of interactive companies

Silverpop Systems, a provider of sales and customer communications software solutions, today announced a new program consisting of advertising, interactive and direct marketing agencies as preferred partners to Silverpop's line of sophisticated e-mail marketing software.

Termed the Silverpop Dynamic Marketers Program (DMP), the newly christened initiative already claims such leading interactive companies as Armchair Media, Bennett Kuhn Varner (BKV), DeepFry, Macquarium, Power I and Xcelerate among its list of portfolio members.

According to Forrester, e-mail marketing is one of the most cost-effective and measurable ways for companies to find and close new customers. The agencies in Silverpop's DMP have the creative, branding, client management and strategic skills to deliver sophisticated, high-impact e-mail marketing for their clients. As DMP partners, these agencies tap Silverpop's turnkey software, Silverpop Dynamic Messaging, as part of their overall solution, adding state-of-the-art, interactive e-mail marketing to their services without having to outsource to other agencies or develop costly in-house systems themselves.

"The launching of our Silverpop Dynamic Marketers program signifies our commitment to the world of interactive marketing and our goal to have Silverpop's products become the de facto standard for agencies and firms wishing to add powerful e-mail technology to their list of capabilities," said Greg Foster, Silverpop vice president of business development. "We've developed the technology that allows these sophisticated marketing professionals to leverage their expertise in strategy and creative and apply it now to e-mail."

Silverpop DMP partners will be able to easily create high-impact e-mail marketing campaigns that extend their clients' marketing initiatives into e-mail and allow consistent brand messaging across all customer interaction channels. An end-to-end solution with advanced tracking features and integration capabilities, Silverpop will give DMP members the ability to take the business intelligence information gathered on their clients' customers and prospects, develop personalized messages, and then track customer behavior, responses and customer motivations in real-time.

Power I, an interactive strategy and development firm based in Miami, is using Silverpop to develop and deploy rich-media e-mail campaigns on behalf of its clients. "Silverpop is the ideal technology partner for e-mail marketing initiatives because it supplies us with the tools we need for conducting high-impact, measurable e-mail campaigns without getting involved in the actual client-agency relationship," said David Andrade, partner at Power I. "That's extremely important to us as an interactive firm where we protect client relationships and minimize outsourcing to other service providers as much as possible. Silverpop eliminates the middleman and lets us handle everything in-house for our clients."

Atlanta-based BKV, the Southeast's largest full-service, direct response agency, is adding Silverpop to its broadcast, direct mail and print advertising and marketing services. "We pride ourselves on our award-winning direct response services, particularly the accountability we pour into all of our initiatives. By partnering with Silverpop, we not only get the end-to-end technology to power interactive e-mails, we also get advanced tracking and measurability, two key factors that complement our service models," said Maribett Varner, executive vice president.

About Silverpop Systems

Silverpop Systems Inc. provides sales, marketing and customer communications software solutions that transform an enterprise's ability to communicate by e-mail. Silverpop's solutions integrate with a company's existing CRM, SFA and ERP systems to present a seamless solution for leveraging business intelligence gathered on customers and prospects. Enterprises can utilize this intelligence to execute highly targeted, measurable e-mail campaigns that generate leads, increase sales, enhance loyalty and improve the overall ROI of marketing initiatives. Silverpop, founded in 1999, is headquartered in Atlanta and is funded by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.SILVPOP or by visiting www.silverpop.com.