Silverpop Systems Launches Silverpop Dynamic Messaging 2.0.

Business Editors

ATLANTA--(BUSINESS WIRE)--Nov. 28, 2001

Easy-to-use software brings sophisticated e-mail marketing 

capabilities in-house, helps enterprises build customer relationships

Silverpop Systems, a provider of sales and customer communications software, today announced the general availability of Silverpop Dynamic Messaging (DM) 2.0, an end-to-end e-mail marketing solution that helps enterprises and agencies find, acquire and retain customers.

Following on the heels of Silverpop Professional, launched earlier this year, Silverpop DM gives enterprises sophisticated, in-house e-mail marketing technology that provides increased control over campaign processes and greater integration with existing systems.

"Although regarded as the most commonly used and cost-effective form of communicating with customers and prospects, traditional text e-mail does not allow for the same level of branding, customer modeling and personalization as other sales and marketing channels. In addition, traditional e-mail does not capture customer response, click-throughs or other critical information for gauging the success of marketing campaigns," said Bill Nussey, Silverpop president and CEO. "Silverpop Dynamic Messaging 2.0 makes this all possible by transforming traditional e-mail into digital dialogues that can be created, sent, managed and tracked in one, end-to-end solution."

With an easy-to-use interface that quickly imports nearly all forms of media including images, video, HTML, Flash and interactive data, Silverpop extends a company's marketing initiatives into e-mail and allows for a consistent brand message across all customer interaction channels. Silverpop's integration with existing systems and databases, such as customer relationship management (CRM) and sales force automation (SFA), translates the business intelligence a company has gathered on its customers into personalized, highly targeted e-mail campaigns that foster customer loyalty. Advanced tracking capabilities capture customer response information and give enterprises sophisticated analytical tools, allowing them to better measure success and tailor communications to customer motivations.

"Silverpop capitalizes on a company's investments in branding and customer relationship management to further increase ROI on customer acquisition and retention activities," added Nussey. "Silverpop provides the `last mile of CRM' by extending the functionalities of those existing systems, closing the gap between a company's brand and its customers through e-mail."

Silverpop DM 2.0 seamlessly integrates into existing e-mail environments, so business users and their customers gain access to advanced messaging functionality without changing or replacing their existing e-mail platforms. Silverpop's messaging technology streams rich media when an e-mail is opened, keeping average message size very small at 5-10 kilobytes. Recipients do not need special software or plug-ins to view rich media content, and all dynamic elements are displayed directly in the e-mail without downloads or file attachments.

Silverpop DM 2.0 is available either as a hosted or packaged software solution. Pricing is based on an annual license fee, and buyers can purchase Message Packs per licensed seat.

About Silverpop Systems

Silverpop Systems Inc. provides sales and customer communications software solutions that transform an enterprise's ability to communicate by e-mail. With Silverpop, e-mail integrates with business systems to become a powerful way to deliver critical company information including sales presentations, marketing campaigns, corporate newsletters, training videos and account statements. Silverpop, founded in 1999, is headquartered in Atlanta and has received more than $35 million in funding from leading venture capital firms, including Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. For more information, please visit www.silverpop.com.