Silicon Optix & Runco International Bring Hollywood Home with Customized ViViX Powered Realta HQV Chip.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- New Advanced Technology Partnership Will Set New Benchmark for Video Excellence on Programmable Microchips Runco International, Inc., the world leader in high-end home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. video display technology, is once again advancing its technological edge by sealing a partnership with Silicon Optix Silicon Optix Inc (2001) is a privately held fabless semiconductor company that manufactures video/image digital processing integrated circuits. Originally a division of Genesis Microchip, Silicon Optix was spun off in 2001 by Paul Russo, the CEO of Genesis Microchip at the time. , a leading microchip manufacturer headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . Under the new agreement Silicon Optix's Realta chip featuring Hollywood Quality Video(TM) (HQV HQV Hollywood Quality Video (processor) ) technology will power Runco's Next Generation ViViX(TM) enabled display devices. Starting the fourth quarter of 2005, the enhanced ViViX powered by HQV chip - a version specially developed by Silicon Optix for Runco - will be the catalyst to raise the picture quality of the full line of Runco products. ViViX is a propriety technology of Runco, its video decoding and processing capabilities upconvert standard definition sources to virtual high definition for the ultimate in widescreen viewing perfection. "This is going to be quite a technological coup for us," said Sam Runco, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Runco International, Inc. "Our forward thinking philosophy requires that we constantly consider technical integration that will enable us to deliver superior products to our customers. Partnering with Silicon Optix and blending these two ground-breaking technologies will allow Runco to effectively raise the bar in continually engineering simply the best video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. display devices available in the market." Realta is a highly integrated advanced SOC (System on Chip) that enables a new benchmark standard of video excellence known as Hollywood Quality Video, or HQV. Its architecture incorporates the industry's first fully software programmable video array processor capable of performing over 1 trillion operations per second, an Image Fidelity Enhancement Engine, and end-to-end true 10-bit image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished . These core technologies combine together to enable the simultaneous processing of dual high-definition image streams, delivering quality video into home entertainment and professional video display products including plasmas, RPTVs LCD TVs and front projectors. "Our award-winning Realta chip originates from Teranex's $60,000 broadcast and post-production platforms to deliver a new standard in image quality," said Paul Russo, Chairman & CEO of Silicon Optix Inc. "To partner with 'The World's Finest Home Theater Products' manufacturer validates our leadership position in the display processing market and enables both companies to drive the next wave of the digital video revolution and bring digital cinema quality to the consumer markets." Since its launch in September 2004, the Realta HQV processor has already won five awards including CES 2005 'Best of Innovations', 'Best of the Year' from the Perfect Vision, 'Best Buzz' of CEDIA CEDIA Custom Electronics Design and Installation Association CEDIA Cloned Enzyme Donor Immunoassay CEDIA Century Diamond from Insight Media, AVGuide Monthly's 'Best Product Overall,' and Red Herring's top 100 Innovators Award. About Silicon Optix Silicon Optix Inc, a privately held fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. , is the leading supplier of advanced video/image digital processing integrated circuits (ICs). The company's products are driving three unique technologies into a broad range of markets: a patented, powerful, array-based programmable DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive for digital video, industry-leading software algorithms from Teranex and proprietary eWARP* geometry processing. Its mission is to leverage these innovative technologies into ICs that will enable the next generation of digital video/image capture, transmission, distribution, editing, storage and display solutions, with an initial focus on large area digital displays including front and rear projection. Silicon Optix is headquartered in San Jose, California, with operations in Hannover, Germany; Orlando, Florida; Shanghai and Shenzhen, China; Taipei, Taiwan and Toronto, Canada. For more information about Silicon Optix, please visit: www.siliconoptix.com. About Runco International, Inc. Founded in 1987 and currently headquartered in Union City, California
Union City is a city in Alameda County, California, United States. As of the 2000 census, the city had a total population of 66,869 but the current population is about 70,300. , Runco International, Inc. is a market leader in state-of-the-art projection systems, flat-panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi-frequency projector in 1990 and also introduced the first multiple-aspect-ratio controller, the ARC-IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the company's Web site at www.runco.com. ViViX is a trademark of Runco International. Hollywood Quality Video and HQV are trademarks of Silicon Optix. |
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