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Silicon Laboratories and SKY MobileMedia Partner to Pre-integrate SKY-MAP(TM) Software Solution on AeroFONE(TM) Single-Chip Phone Platforms.


Turnkey Solutions Reduce Time-to-Market and R&D Costs for Low-cost Handsets

AUSTIN, Texas & SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Silicon Laboratories (Nasdaq:SLAB), a leader in high-performance, analog-intensive, mixed-signal ICs, and SKY MobileMedia, Inc., a leading provider of application software solutions for the wireless handset industry, today announced they are partnering to pre-integrate SKY's SKY-MAP(TM) applications software solutions with Silicon Labs' AeroFONE(TM) single-chip phone solutions. The first platform resulting from this cooperation combines the AeroFONE[TM] Si4901 single-chip cell phone with SKY-MAP(TM) to greatly reduce time-to-market and R&D costs for manufacturers developing handsets for the highly competitive ultra-low-cost handset (ULCH ULCH University Lutheran Church of Hope
ULCH Ultra Low-Cost Handset
) market.

"We are very excited to be working with Silicon Labs to address the needs of ultra-low-cost handset manufacturers", said Naser Partovi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SKY MobileMedia. "This pre-integration of Silicon Labs' single-chip hardware platform and our SKY-MAP software solution will greatly enhance the ability of our mutual customers to rapidly develop differentiated products and succeed in this highly cost sensitive market."

This pre-integrated, pre-validated hardware plus software solution allows manufacturers to develop handsets with a full-featured man-machine-interface (MMI (Man Machine Interface) See HMI.

1. MMI - Man-Machine Interface.
2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD.
), while remaining within the low memory footprint Memory footprint refers to the amount of main memory that a program uses or references while running. This includes all sorts of active memory regions like code, static data sections (both initialized and uninitialized), heap, as well as all the stacks, plus memory required to hold  required for meeting ultra-low-cost price points. SKY's market tested SKY-MMI(TM) user interface technology, along with SKY's powerful RapidPLUS(TM) development tools, enables customers developing AeroFONE-based handsets to differentiate their products by customizing the "look and feel" of their devices, as well as providing support for multiple Asian and European languages and local requirements.

The solution enables GSM voice and text-messaging, as well as optional features including FM radio (Silicon Labs' Si4701 tuner), polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently.  ringtones, and speakerphone capabilities. Additionally, SKY-MAP offers a smooth migration path to Silicon Labs' higher tier, data-enabled chipset platforms through further pre-integration of SKY-MMI with SKY's standards-compliant middleware engines.

"The Si4901 was specifically developed from a system perspective with a focus on reducing costs through innovative design, integration and maximizing system efficiency without sacrificing performance," said Dan Rabinovitsj, vice president of Silicon Laboratories. "Pre-integration with SKY-MMI further simplifies the customers' design and allows them to quickly and reliably design truly low cost handsets."

Availability

Optimized for the requirements of the ULCH market, this first jointly developed solution, including Silicon Labs' Si4901 AeroFONE single-chip cell phone, SKY-MMI, and SKY's RapidPLUS MMI development and customization tools, is available for customer integration today.

About AeroFONE

The only truly single-chip phone, Silicon Laboratories Si4901 AeroFONE is uniquely optimized for emerging markets where cost, performance, quality and handset yield are critical. The Si4901 provides significantly lower total system cost through superior integration allowing for a 65 percent reduction in printed circuit board (PCB PCB: see polychlorinated biphenyl.
PCB
 in full polychlorinated biphenyl

Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound.
) area, as well as a 50 percent decrease in costs associated with manufacturing. By simplifying PCB routing due to unparalleled integration including the power management unit, the Si4901 is currently the only ULCH solution that enables the use of a 4-layer PCB for a complete handset design resulting in additional savings per-handset of as much as $1.00 over 6-layer designs. In addition, the Si4901 device takes full advantage of Silicon Laboratories' patented digitally-controlled crystal oscillator An oscillator that uses a quartz crystal to generate a frequency. Such devices generally output a fixed frequency, but some can be controlled by a tuning voltage over a small range. Contrast with VCO.  (DCXO DCXO Digitally-Compensated Crystal Oscillator ) technology to replace expensive external voltage-controlled temperature compensated crystal oscillator (VC-TCXO VC-TCXO Voltage-Controlled Temperature-Compensated Crystal Oscillator ) modules with only a low-cost crystal resonator resonator /res·o·na·tor/ (rez´o-na?ter)
1. an instrument used to intensify sounds.

2. an electric circuit in which oscillations of a certain frequency are set up by oscillations of the same frequency in another
. For more information visit www.silabs.com/aerofone.

About SKY-MAP

Complementary to Silicon Labs' single-chip AeroFONE solutions, SKY offers fully integrated software Separate software components or applications that have been combined into one package. See integrated software package.  solutions that bring together all of the applications elements required for mass-market handsets, including a complete reference MMI and applications suite, SKY-MMI (formerly e-SIM), as well as standards-compliant, market-proven middleware engines such as browser, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , email, multimedia framework, security, and more. Segment-specific SKY-MAP solutions are fully optimized for the cost, performance, and applications required of ultra-low-cost, entry-level, and feature phones as well as multimedia handsets, allowing rapid time-to-market and reduced R&D expenses for manufacturers. In addition, SKY provides the PC-based RapidPlus[TM] set of MMI and applications software development and customization tools. RapidPlus enables third-party ISVs and handset manufacturers to quickly customize SKY-MAP to satisfy any handset "look and feel" and allow powerful product differentiation Product Differentiation

A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics.
 and branding.

About Silicon Laboratories Inc.

Silicon Laboratories Inc. is a leading designer of high-performance, analog-intensive mixed-signal integrated circuits (ICs) for a broad range of applications. Silicon Laboratories' diverse portfolio of highly integrated, patented solutions is developed by a world-class engineering team with decades of cumulative expertise in cutting-edge mixed-signal design. The company has design, engineering, marketing, sales and applications offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. For more information about Silicon Laboratories please visit www.silabs.com.

About SKY MobileMedia, Inc. - Enabling Innovation in Multimedia Communications.[TM]

SKY MobileMedia is a leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP[TM], has been commercially deployed in over 20 million phones worldwide. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
, SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit, www.skymobilemedia.com

Cautionary Language

This press release may contain forward-looking statements based on Silicon Laboratories' current expectations. These forward-looking statements involve risks and uncertainties. A number of important factors could cause actual results to differ materially from those in the forward-looking statements. For a discussion of factors that could impact Silicon Laboratories' financial results and cause actual results to differ materially from those in the forward-looking statements, please refer to Silicon Laboratories' filings with the SEC. Silicon Laboratories disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 18, 2006
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