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Significant Opportunities in Product Design and Targeting are Going Unnoticed by Many Financial Providers.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27376) has announced the addition of Financial Pathfinder pathfinder /path·find·er/ (path´find?er)
1. an instrument for locating urethral strictures.

2. a dental instrument for tracing the course of root canals.


path·find·er
n.
 2005 to their offering

The financial marketplace and the consumer mindset mind·set or mind-set
n.
1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.

2. An inclination or a habit.
 keep evolving, and we have continued to undertake a great deal of innovative research into the really important issues:

--How consumers manage their financial lives day to day and longer term

--The current malaise malaise /mal·aise/ (mal-az´) a vague feeling of discomfort.

mal·aise
n.
A vague feeling of bodily discomfort, as at the beginning of an illness.
 in saving and investing, linked to consumer thinking and behaviour

--Provision of financial advice for consumers, and the effects of depolarisation Noun 1. depolarisation - a loss of polarity or polarization
depolarization

change - the result of alteration or modification; "there were marked changes in the lining of the lungs"; "there had been no change in the mountains"
 

--Consumer perception of financial providers and increasing levels of consumer cynicism Cynicism
See also Pessimism.

Antisthenes

(444–371 B. C.) Greek philosopher and founder of Cynic school. [Gk. Hist.: NCE, 121]

Apemantus

churlish, sarcastic advisor of Timon. [Br. Lit.
 

--Opportunities and threats for financial providers

--Financial Pathfinder 2005 brings together the most contemporary insights, and is a fusion of many different sources, designed to stand as a detailed reference resource for customer insight managers and their clients.

Throughout this report:-

--The key issues are brought to life with consumer case studies

--The implications of the findings are assessed for financial providers

--Solutions are provided

At the end of it further recommendations and conclusions are provided. Overall, the largest conclusion is that, given the changes in life stages, there are significant opportunities in product design and targeting that are going unnoticed by many financial providers.

Topic covered:

Life Stages

--A New Life Stages Model

--Splinters in Life Stages

--Applying the Life Stages Model

Consumer Attitudes & Behaviour

--Financial Services in Context

--Money Management

--Consumer Experiences

Financial Products

--Savings & Investment

--Pensions

--Credit

--Property

--Protection

Topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied.

top·i·cal
adj.
 Issues

--Inheritance Tax

--The Advice Chasm

--Communications

For more information visit http://www.researchandmarkets.com/reports/c27376
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 2005
Words:255
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