Signiant Joins HP Developer & Solution Partner Program.

Signiant's Digital Media Distribution Management Solution Interoperates with HP Media Storage Solutions

BURLINGTON, Mass. -- Signiant([R]), Inc., the leading developer of digital media distribution management solutions (DMDMS) for the telco, media and entertainment industries, today announced it has been accepted into the HP Communications Media & Entertainment (CME) Partner Program within the HP Developer & Solution Partner Program (DSPP). Signiant is the only DSPP member that has been validated for integration of file-based workflow with HP Media Storage solutions.

The DSPP enables independent software vendors (ISVs), systems integrators, developers and consultants to work collaboratively to more effectively address customer needs. As part of the DSPP, Signiant will leverage HP server and storage platforms, CME solutions and consulting services to deliver a comprehensive digital media distribution strategy to telco, media and entertainment companies throughout its global footprint.

"Joining the HP DSPP helps Signiant to deliver a cost-efficient, end-to-end digital media infrastructure for customers that are looking to streamline every aspect of their digital media workflows to capitalize on new and emerging business models," said Julie Blaisdell, vice president of global strategic alliances, Signiant. "Leveraging HP technology is part of our strategy to form alliances with the leaders in media and entertainment technology. We are proud of these relationships and benefits, and many of our customers are already recognizing the rewards of our joint solutions."

Signiant's DMDMS helps customers manage, secure, automate and accelerate the movement of digital media within and between businesses to form a complete, file-based digital media distribution strategy. Customers taking advantage of DMDMS and the scalability and reliability of HP ProLiant servers and HP Media Storage solutions will have a strong foundation to manage and automate the movement or distribution of media assets, and a comprehensive workflow that integrates various aspects of the digital content lifecycle.

"Media, entertainment and service provider companies around the world are looking for their technology environments to help cut costs, manage growth and lower risk to the business," said Jay Cherrington, manager, Communications, Media, and Entertainment Alliances, HP. "Signiant's DMDMS combined with HP's broad portfolio of digital media, server and storage solutions can help customers achieve those goals."

A part of HP DSPP, the HP CME Partner Program is a specialized program designed to provide HP's ISV partners with online technical and marketing information and materials, as well as access to training, loaner hardware, technical assistance, partner-focused audio and webcasts and other resources.

About Signiant

Founded in 2000, Signiant (www.signiant.com) is the digital media supply chain company that telco, media and entertainment executives rely on to manage the movement of media to the right place at the right time. With its open software platform that unites best-in-class management, acceleration, automation and security technologies, Signiant ensures that some of the world's most recognized brands are able to deliver their digital assets and drive new revenue models. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com.