Signature Eyewear to Acquire Eyewear License From Contemporary Fashion Retailer bebe stores.INGLEWOOD, Calif.--(BUSINESS WIRE)--Sept. 24, 1999-- Signature Eyewear (Nasdaq:SEYE) Friday announced it has entered into a license agreement for prescription eyeglasses eyeglasses or spectacles, instrument or device for aiding and correcting defective sight. Eyeglasses usually consist of a pair of lenses mounted in a frame to hold them in position before the eyes. and sunglasses with bebe stores bebe stores (pronounced bee-bee) is an American clothing retailer founded in 1976 by the Iranian-born Manny Mashouf, who emigrated to the United States in the early 70s and opened the first bebe store in San Francisco. "Bebe" is the Persian word for "queen. inc. (Nasdaq:BEBE). The bebe eyes collection will be previewed at Vision Expo West, Sept. 24-26, with the official launch of the collection to occur at Vision Expo International in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. in March 2000. "We are delighted to add bebe to our portfolio of quality designer names," said Julie Heldman Julie Heldman (born December 8, 1945) was an American tennis player who won 22 professional tennis titles and helped pioneer the women's pro circuit. Heldman rose to her highest world ranking (# 5) in 1969, when she was also was ranked # 2 in the U.S. , president Signature Eyewear. "bebe's reputation for quality, design and contemporary styling makes the brand a logical and natural addition to our other optical brand- name lines." bebe designs and produces a distinctive line of contemporary women's apparel and accessories that it markets under the bebe and bebe moda labels. bebe's target customers are women who seek current fashion trends interpreted to suit their lifestyle needs. The "bebe eyes" look will be sexy and provocative for hip, sophisticated women who take pride in their appearance, while seeking quality and contemporary fashion at a competitive price. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Manny Mashouf Manny Mashouf is an Iranian-born American businessman. He came to the USA in his teens and settled in San Francisco. There, he went to San Francisco State University and graduated with a political science degree in 1966. He is the founder and present chairman of bebe stores. , chief executive officer of bebe stores: "We chose Signature Eyewear because it is a marketing-driven company with the creativity and design capability to capture the essence of the bebe lifestyle. bebe's eyewear collection is the next step in meeting all of the lifestyle needs of the bebe customer." bebe eyes styling will be hip and flirtatious flir·ta·tious adj. 1. Given to flirting. 2. Full of playful allure: a flirtatious glance. flir·ta , and frames will feature hot, innovative color blends consistent with bebe's sensual, provocative image. The collection is designed with fit, shape and color features that accommodate the fashion-forward bebe target customer. Sunwear styles include optically precise scratch-resistant lenses that offer maximum protection against UV rays. bebe's products are available at its 103 specialty retail stores located in 24 U.S. states, 1 store in Canada and 1 store in the United Kingdom, and its online store at www.bebe.com. For more information on bebe stores, call 800/808-bebe. Signature Eyewear is a leading designer and marketer of prescription eyeglass eye·glass n. 1. eyeglasses Glasses for the eyes. 2. A single lens in a pair of glasses; a monocle. 3. See eyepiece. 4. See eyecup. frames and sunglasses under internationally recognized brand names such as: Laura Ashley Laura Ashley CBE, (7 September 1925–17 September 1985) was a Welsh designer. She became a household name on the strength of her work as a designer and manufacturer of a range of colourful fabrics for clothes and home furnishings. Eyewear, the premier feminine collection; Eddie Bauer Eyewear, the casual lifestyle collection for men and women; Hart Schaffner & Marx, the distinctively masculine collection; Dakota Smith Eyewear, "The Original American Design"; Nicole Miller Eyewear, a fun, whimsical collection for the style-conscious modern woman; bebe eyes, sexy provocative eyewear for the contemporary woman; Coach Eyewear, an American classic collection for the discerning consumer (to be released in spring 2000); and Eddie Bauer Performance Sunwear featuring patented Oakley performance lenses (to be released in spring 2000). Signature Eyewear's products are distributed in the United States and internationally to opticians, optometrists and ophthalmologists and sold directly to major national retail chains. For more information about Signature Eyewear, visit the company's Web site at www.signatureeyewear.com. |
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