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THE SUCCESSION OF ANN FUDGE TO THE top of the Young & Rubicam advertising agency ("A Commercial Success," News-points, July 2003) marks a welcome development in an industry where a commitment to diversity has long been reflected in its broadcast images but rarely among its image makers.

More than 10 years ago, I wrote an article for BLACK ENTERPRISE titled "Are Advertising Agencies Serious About Hiring African Americans?" (March i993). In answering the question with a resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 "No," the magazine risked, and succeeded in, offending powerful industry insiders with the clout to steer business away from the publication. When I called around for quotes for the article, black executives with general-market agencies were afraid to talk to me, and whites did not want to. I had to hustle for every word I got about the roadblocks on Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S.  faced by black creative and managerial talent.

Back in 1993, when Bill Cosby William Henry "Bill" Cosby, Jr., Ed.D. (born July 12 1937) is an American actor, comedian, television producer, and activist. A veteran stand-up performer, he got his start at various clubs, then landed a vanguard role in the 1960s action show I Spy.  shilled for Jell-O, Aaron Neville Aaron Neville (born January 24, 1941 in New Orleans, Louisiana) is an American soul and R&B singer. Career
Aaron Neville has had a career as a solo artist and as one of the Neville Brothers.
 crooned about the wonders of cotton, and Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation).

Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player.
 soared with Nikes and guzzled Gatorade, it seemed just a matter of time before the executive suites were as integrated as the commercials. Times have changed--too slowly--but they have changed. Earl Graves and the whole BE team deserve credit for keeping the spotlight on what goes on behind the cameras as America continues to buy and sell to the rhythms of black life.

Brian Wright For the convicted drug smuggler, see .
Brian Wright (born in Sydney, New South Wales) was an Australian rugby league player for the South Sydney Rabbitohs and the Eastern Suburbs Roosters in the New South Wales Rugby League premiership competition.
 O'Connor

Boston
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Title Annotation:Letters
Author:O'Connor, Brian Wright
Publication:Black Enterprise
Article Type:Letter to the Editor
Date:Oct 1, 2003
Words:232
Previous Article:About this issue.
Next Article:The new leaders.(Letters)(Letter to the Editor)



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