SigmaTel Provides the Magic inside the New Disney Mix Stick Player.AUSTIN, Texas -- Stylish, Portable Digital Audio Players See digital music player, digital media hub and digital media server. Provide Children and Tweens Access to the World of Digital Music SigmaTel, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SGTL SGTL Silicon Graphics Teaching Laboratory ), a leader in mixed-signal multimedia semiconductors, today announced that its portable audio System-on-Chip (SoC) solution is the magic powering the new Disney Mix Stick Player. Powered by the SigmaTel STMP STMP - Did you mean SMTP? 35XX, the Disney Mix Stick plays MP3 and WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. audio files and can store both data and music files. The Mix Stick Player has 128 MB of built in memory, enough to hold about 60 songs, with the option to increase storage capacity to 1 GB or about 500 songs with an add-on memory card. "SigmaTel is committed to providing technology to its customers that allows them to extend their brand to new markets and to offer portable digital audio products at competitive price points without sacrificing device functionality and audio quality," said Michael Wodopian, senior vice president, Portable System on Chip Group at SigmaTel. "The Disney Mix Stick Player is a perfect example of how global brands can utilize SigmaTel's products to develop stylish and cool digital audio products that appeal to their target markets and extends their brand to new audiences." SigmaTel's portable digital audio solutions provide the required technology for highly recognized, global companies like Disney to extend their brand to new markets and audiences with portable digital audio devices like the Mix Stick Player. Through patented semiconductor and software solutions, SigmaTel's product integration and support allows customers to develop devices with the longest battery life, smallest form factors and lowest system design costs in the market. "Kids want real MP3 players with all the same functionality that they see in their siblings or parents devices and the SigmaTel solution allowed Disney to deliver that functionality at a very reasonable price point," said Chris Heatherly, vice president of Disney Electronics. "SigmaTel is the gold standard platform for developing portable digital audio players and its solution was the best choice for developing and bringing the Disney Mix Stick to mainstream consumers." Launched on September 29, 2005 the Disney Mix Stick Player is easily portable and creatively designed for young children and tweens and provides up to 8-hours of continuous music playback. Digital music can be downloaded onto the Mix Stick Player using standard music downloading software or children can listen to their favorite music without having to have a PC using a Disney Mix Clip. The Disney Mix Stick Players are available in four models and include stereo earbuds, rechargeable lithium battery Lithium batteries are primary batteries that have lithium metal or lithium compounds as an anode. Depending on the design and chemical compounds used lithium cells can produce voltages from 1.5V to about 3V, twice the voltage of an ordinary zinc-carbon battery or alkaline cell. , lanyard with safety release and Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. (R) Media software. Disney also offers the Disney Jam Stand allowing kids to play music with hi-fi stereo sound from their Disney Mix Stick player while re-charging its battery. SigmaTel's portable audio SoC solutions provide high quality audio playback for portable devices such as MP3 players, language learners, and jukeboxes. The company's solutions offer market-leading benefits, including as much as a 30% lower bill of material costs, Hi-Speed USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. 2.0, 50 hours of battery life on a single AA battery and incredibly small form factor designs as small as 14.5 square cm. With flexible software support and upgrade options, the SigmaTel SoC solution offers support for MP3 and WMA audio format algorithms as well as security in WMA DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M . Disney Mix Stick Players will be sold for a suggested retail price of $49.99 and will be available nationwide at Target, Sears, Limited Too, Wal-Mart.com and at www.DisneyShopping.com beginning in mid-October. For more information on SigmaTel products visit, www.sigmatel.com. About SigmaTel: SigmaTel, Inc. a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. headquartered in Austin, Texas, designs, develops, and markets proprietary, analog intensive, mixed-signal ICs for a variety of digital multimedia products in the consumer electronics and computing markets, including portable compressed audio players, such as MP3 players, notebook and desktop PCs, digital video cameras, multi-function peripheral products, digital televisions, and set-top boxes. SigmaTel provides complete, system-level solutions that include highly-integrated ICs, customizable firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. and software, software development tools, reference designs, and applications support. The Company's focus is on providing system-level solutions that enable customers to rapidly introduce and offer electronic products that are small, light-weight, power-efficient, reliable, and cost-effective. SigmaTel is ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001:2000 certified and is committed to providing customers with high performance, quality products along with superior customer service. Readers may obtain investment information from the company's investor relations Investor relations The process by which the corporation communicates with its investors. department at (512) 381-3931, by sending email to investor.relations@sigmatel.com, or on the Web at www.sigmatel.com/investor.relations. Cautionary Language: This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. based on current SigmaTel expectations. The words "expect," "will," "should," "would," "anticipate," "project," "outlook," "believe," "intend," and similar phrases as they relate to SigmaTel or future events are intended to identify such forward-looking statements. These forward-looking statements reflect the current views and assumptions of SigmaTel, but are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. A number of important factors could cause actual results to differ materially from those in the forward-looking statements, and there will be events in the future that SigmaTel is not able to accurately predict or control. For a discussion of factors that could impact SigmaTel's financial results and cause actual results to differ materially from those in the forward-looking statements, please refer to recent SigmaTel filings with the SEC, particularly the Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. that was filed on February 8, 2005 and the Form 10-Q Form 10-Q See 10-Q. that was filed on August 9, 2005. SigmaTel is a registered trademark of SigmaTel. All other products and brand names as they appear in this release are trademarks or registered trademarks of their respective holders. All specifications may be changed without notice. |
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