Sigma Dynamics announces new applications.Sigma SIGMA - A scientific visual programming environment from NASA. http://fi-www.arc.nasa.gov/fia/projects/sigma/. Dynamics has announced four new applications designed to bridge the operational and analytical worlds of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. : Strategic Routing Analytics, Predictive Cross-Sell, Real-Time Customer Satisfaction and Six Sigma Not to be confused with Sigma 6. Six Sigma is a set of practices originally developed by Motorola to systematically improve processes by eliminating defects.[1] A defect is defined as nonconformity of a product or service to its specifications. Customer Process Management. [ILLUSTRATION OMITTED] Based on Sigma Dynamics' real-time predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. platform, the new applications combine customer insights with business logic to help make the best decisions for every customer across any channel. The goal is to create a more immediate, effective way for businesses to achieve customer satisfaction, improve customer retention and drive revenue growth. Unlike traditional analytics-only offerings that simply provide customer insight, the Sigma Intelligence Platform delivers this information to automatically adapt processes to customer needs inside the context of each interaction. The Platform measures each customer interaction to identify important trends early on in the interaction, and self-adjusts to make recommendations that drive business goals, such as increasing revenue or improving customer satisfaction and retention targets. Built on a pure J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. Services-Oriented Architecture, the new application templates can accelerate implementations, ensure best practices and integrate with existing applications, processes and databases. www.sigmadynamics.com |
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