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Sigma Designs EM8610 Powers KiSS Technology's High-Definition Plasma TV Integrated With DVD Capabilities and Wireless Internet.


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BERLIN--(BUSINESS WIRE)--Sept. 1, 2003

Sigma Designs (Nasdaq:SIGM), a leader in digital media processing See media control.  for consumer appliances, today announced that its EM8610 digital media processor will be used in KiSS Technology's new PD342 42-inch Plasma, high-definition TV (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ) with built-in DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and wireless Internet. The EM8610, based on Sigma's award-winning REALmagic(TM) technology, provides a highly integrated solution for ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. , DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. , IP video, DVD and MPEG-4 decoding.

A demonstration of the KiSS Plasma TV, which features the Sigma EM8610, will be launched at IFA Immunofluorescent assay (IFA)
A blood test sometimes used to confirm ELISA results instead of using the Western blotting. In an IFA test, HIV antigen is mixed with a fluorescent compound and then with a sample of the patient's blood.
 2003, in Berlin, Germany, August 29 through September 3 in Hall 23, Stand 102.

The KiSS PD342 Plasma TV exemplifies attention to detail, and includes such refinements as recessed cables that are embedded within the screen's base. The TV also includes an integrated DivX certified DVD player and wireless Ethernet, allowing consumers to view movies, presentations, photographs, music, as well as access Internet radio.

"With the KiSS Plasma TV consumers have a sophisticated choice, streamlining traditional entertainment hardware into one elegant screen," said Bo Lustrup, marketing manager of KiSS Technology. "Working with Sigma we've become accustomed to the solid, real-world technology solutions they provide. By selecting Sigma's EM8610 for its integration abilities we've provided the market with a powerful system for entertainment while preserving the simplicity and grace of a plasma screen."

The Plasma TV's high-definition plasma display panel See plasma display.  provides brilliant image quality and is geared to boost the consumer market for flat screen TV's. The plasma TV is ideal for use in boardrooms, presentations, business meetings, public information systems, information desks and home entertainment. The KiSS PD342 is available as a 42-inch TV and has a depth of only 79mm. The TV can be supported with a conventional pedestal or wall mounting. With the recessed cables, the streamlined look of the KiSS Plasma TV is maintained, with the built-in DVD and wireless Ethernet.

"KiSS' new Plasma TV is injecting renewed excitement into the consumer market," said Ken Lowe, vice president of strategic marketing at Sigma Designs. "With a sleek and refined look, through the integration of wireless and DVD capabilities powered by our EM8610, this TV is set to make waves in the entertainment sector."

The KiSS PD342 Plasma TV includes an integrated DivX certified DVD-player based on the award-winning DP-500, enabling movies to be watched or presentations to be run without requiring any additional hardware. In addition, the KiSS PC-Link Software enables the plasma screen to be directly connected to a PC or Notebook. The screen is supplied complete with DVD, DivX 3.11, 4 & 5, XviD, CD, MP3, Ogg Vorbis, KiSS Plasma and others as standard features. Additional product specifications include: 16:9 picture size, max. image resolution 1024x1024, 16.7 million colors, TV-tuner, viewable image of 1020mm (H) x 610mm (W), weight approximately 30kg.

About the EM8610

The EM8610 provides a highly-integrated solution for ATSC, DVB, IP video, DVD and MPEG-4 decoding. Based on the company's award-winning REALmagic(R) Video Streaming Technology, it incorporates flexible, advanced audio/video processing, enabling cost-effective solutions for consumer appliances, such as video endpoints, digital televisions and plasma displays. The EM8610 also enables manufacturers to easily incorporate advanced capabilities such as streaming video, progressive DVD playback, video-on-demand (VOD See video-on-demand.

VoD - video on demand
), PVR See DVR.  and picture-in-picture (PIP) functionality into their products.

About KiSS Technology A/S

KiSS Technology A/S was established in 1994 and in the space of a few years has established itself as one of the world's leading companies in the field of DVD products and DVB receivers. KiSS Technology is based in the village of Horsholm, north of Copenhagen, Denmark, and has four business areas: DVD solutions, DVB solutions, plasma and TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 displays, and distribution of multimedia hardware. Read more about KiSS Technology on: www.kiss-technology.com/.

About Sigma Designs, Inc.

Sigma Designs specializes in silicon-based MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  decoding for streaming video, progressive DVD playback, and advanced digital set-top boxes. The company's award-winning REALmagic(R) Video Streaming Technology is used in both commercial and consumer applications providing highly integrated solutions for high-quality decoding of MPEG-1, MPEG-2 and MPEG-4. Headquartered in Milpitas, Calif., the company also has sales offices in China, Europe, Hong Kong, Japan, Korea and Taiwan. For more information, please visit the company's web site at www.sigmadesigns.com/.

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Publication:Business Wire
Geographic Code:4EUDE
Date:Sep 1, 2003
Words:769
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