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Sigma Adds All-Format Media Processing to Their EM8620 Series, With Support for H.264 and VC-1; New EM8622L Provides Pin- and Software-Compatible Upgrades for EM8620L Users.


LAS VEGAS -- Sigma Designs (Nasdaq:SIGM), a leader in digital media processing for consumer appliances, today announced that the EM8622L and EM8624L media processors now add full H.264 and VC-1 decoding support to the popular EM8620L series. The EM8622L is a direct pin- and software-compatible upgrade to the EM8620L, while the EM8624L extends functionality for high-definition display products. At this week's National Association of Broadcasters (NAB) show in Las Vegas, Sigma will showcase its EM8622L processor at the Sigma hospitality suite located at the Hilton Hotel.

"The EM8622L enables customers to effortlessly upgrade their existing EM8620L based products with H.264 and VC-1 decoding," said Ken Lowe, VP of strategic marketing. "This will lead to a wide range of digital media adapters, IP set-top boxes, high-definition displays and DVD players coming on the market in the second half of this year with all-format media processing, obviating the need to choose which standard to support."

Next Generation Consumer Products Embrace Advanced Codecs and High Definition

The increasing pervasiveness of digital media, coupled with a fundamental need for entertainment alternatives, are paving the way for explosive growth in new types of consumer products and services. Telcos around the world are preparing to launch premium video services, DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 is moving to high definition, homes are using wireless networks to access media anywhere, digital media adapters (DMAs) are featured within displays and portable players are just about to experience video on-the-go. The common denominator: advanced compression technologies and high performance media processors turning these concepts into commercial realities.

Driving this movement is a transition from the digital media monopoly, held by MPEG-2 for the past 10 years, yielding to a duopoly shared by two new video codecs that provide more than twice the compression efficiency: VC-1, a SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production.  specification based on Microsoft's Windows Media Video See Windows Media formats.  9 (WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1). 9); and H.264, a shared specification from ITU (International Telecommunication Union, Geneva, Switzerland, www.itu.ch) A telecommunications standards body that is under the auspices of the United Nations. Comprising more than 185 member countries, the ITU sets standards for global telecom networks.  and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  associations, also known as AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264.

(2) (Audio Visual C
, and MPEG-4 part 10. Moving forward, VC-1 and H.264 appear destined des·tine  
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.

2.
 to equally share the role as next generation digital media standards.

The IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  industry, which is just now showing signs of impending im·pend  
intr.v. im·pend·ed, im·pend·ing, im·pends
1. To be about to occur: Her retirement is impending.

2.
 growth on a worldwide basis, is rapidly moving toward advanced set-top boxes that feature both VC-1 and H.264. For network operators, these advanced codec solutions enable the delivery of high-quality video services, such as live broadcasts and video-on-demand (VOD See video-on-demand.

VoD - video on demand
) over bandwidth-limited broadband networks. To upscale competition, certain North American and Asian services are looking to use the added compression to feature high-definition channels. By deploying set-top boxes that incorporate all codecs, operators ensure that their investment in customer premise equipment can support future content streams in any major format.

For future DVD players, the movement toward high-definition content using VC-1 and H.264 with continued support for MPEG-2 is a near certainty as both HD-DVD HD-DVD High Definition Digital Versatile Disk  and Blu-ray camps have selected these new codec standards. For some time, advanced DVD players featuring MPEG-4 content, high-definition output, and network connectivity have been popular with entertainment enthusiasts. However, the enormous momentum behind the emergence of HD-DVD and Blu-ray players will usher this level of performance into the mainstream and bring with it a tidal wave of content that requires multi-format support. Meanwhile, high-definition DVD players currently using the WMV9 codec are being purchased by enthusiasts with the desire to utilize the resolution of their HDTVs.

Moving into the future, many other digital media products are adopting one or all of these new video codecs. Digital media receivers (DMRs) provide seamless flow of video content to TV sets throughout the home, and offer access to the growing collections of PC-based, digital photos, music and video, much of which is now based on WMV9 and Windows Media Audio See Windows Media formats.  (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ). Likewise, high-definition televisions are moving to support the widening range of broadcast standards, including the migration of DVB, ARIB ARIB Association of Radio Industries and Businesses  and ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina.  to high-definition, H.264 content. Moving down the road, new portable media players, sporting video playback, are adding WMV9 compression to more than double their video storage capacity, as well as tap into the growing list of downloadable content.

Decoding in All-Formats

Sigma's EM8622L and EM8624L provide system-on-chip (SOC) silicon solutions that feature all major compression technologies and support high definition. Key features include:

--Video decoding up to high definition for H.264 (MPEG-4 part 10), VC-1 (WMV9), MPEG-2 and MPEG-4 (part 2).

--Graphics acceleration with 32-bit alpha-blending, raster operations, and line drawing functions.

--Audio decoding capability for Dolby Digital, WMA, WMA Pro, MPEG, AAC, MP3, and MPEG 1 or 2, layers I, II and III.

--JPEG acceleration.

--Motion adaptive deinterlacing for flat-panel, digital television output, as well as NTSC/PAL encoded video output for standard analog televisions.

--Digital Rights Management (DRM) support with hardware cryptography engines for high speed payload decryption including AES, DES, triple-DES, RC4, CSS, DVB-CSA DVB-CSA Digital Video Broadcasting - Common Scrambling Algorithm  and Multi-2.

--Single-chip solution with on-chip CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
, unified memory controller, IDE controller, general purpose IO and Ethernet MAC controller (EM8624L only).

To ensure quick time-to-market and engineering convenience, Sigma will provide a library of streaming video and media playback software, including a real-time streaming engine for IP-based video-on-demand applications, a DVD navigation module for playback from various forms of stored media, a network stack, and a hardware abstraction layer (operating system) Hardware Abstraction Layer - (HAL) The layer of Microsoft Windows NT where they have isolated their assembly language code.  for low-level program control.

Sigma Designs -- Powering the Digital Media Generation

For more than five years, Sigma Designs has been investing in the development of advanced high-definition codecs to drive the expansion of the digital media consumer market. Based on its media processors and streaming software technologies, Sigma has established a leadership position in single-chip solutions for IPTV set-top boxes, digital media receivers and networked DVD players. Taking advantage of this technology, consumer products are being distributed on a worldwide basis by such leading manufacturers as D-Link, Fujitsu-Siemens, I-O Data, Kenwood, KiSS Technology, LG Electronics, Lite-ON IT, Onkyo, Samsung, Sharp, Sony and many others.

Availability

The EM8622L and EM8624L media processors will be sold through Sigma's direct sales force. Samples of the EM8622L will be available in May and samples of the EM8624L will be available in June. Production availability will begin in August.

Safe Harbor Statement

This press release may contain forward-looking statements, including statements about the projected timing and extent of customer shipments as well as the expected use of Sigma's MPEG decoder products. Actual results could vary from those projected in the forward looking statements as a result of various factors, including worldwide economic conditions, changes in the customer's ability or desire to complete the roll-out, consumer reaction to the new products and services being offered, the ability of Sigma to deliver sufficient quantity and quality of MPEG decoder chips, prices for the Sigma chips, alternative offerings by competitors, and the ability of the parties to work together successfully to achieve the rollout.

About Sigma Designs, Inc.

Sigma Designs (Nasdaq:SIGM) specializes in silicon-based media processors for IPTV set-top boxes, digital media receivers, high definition DVD players, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , and portable media players. The company's award-winning REALmagic(R) Video Streaming Technology is used in a variety of consumer applications providing highly integrated solutions for high-quality decoding of H.264, WMV9, MPEG-4, MPEG-2 and MPEG-1. Headquartered in Milpitas, Calif., the company also has sales offices in China, Europe, Hong Kong, Japan, Korea and Taiwan. For more information, please visit the company's web site at www.sigmadesigns.com/.

REALmagic and Sigma Designs are registered trademarks of Sigma Designs. All other products and companies referred to herein are trademarks or registered trademarks of their respective companies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 18, 2005
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