SifyMax Partners with the AELTC and IMG/TWI to Offer Wimbledon 2005 Tennis Action on Video for Broadband Users.CHENNAI, India -- India's first broadband portal, www.SifyMax.in from Sify Limited (Nasdaq:SIFY), India's leading Internet, Networks and eCommerce services company has teamed up with the AELTC AELTC All England Lawn Tennis Club (All England Lawn Tennis lawn tennis: see tennis. Club) and IMG/TWI to provide Wimbledon 2005 tennis action on video to broadband users in India for the first time. The video clips service, which will cover this year's tournament between June 20 and July 4th, is being produced by TWI's interactive division exclusively for SifyMax.in and will include: --Live Content on multi-court audio commentary --Daily Round-up --Player interviews --Individual Match Highlights Archived Content will include: --The 2004 Championships Round-up --Golden moments --Full length classic matches including the 2004 Men's and Lady's Finals --"Behind the Scenes" programming --Live data feed for scoring and statistics of the full tournament Mr. George Zacharias, President and COO, Sify Limited said, "We are delighted to be associated with an event of this magnitude and historical significance, and to be working with TWI Twi n. A variety of the Akan language spoken in Ghana. and the AELTC to bring the excitement of Wimbledon to SifyMax users. We will continue to ensure that the best video content of exciting events such as Wimbledon, as well as music, movies, news and entertainment is on SifyMax. So that broadband users can make it their home page on the web to get the best out of their broadband connectivity." Ravi Krishnan, Managing Director - IMG/TWI, South Asia This article is about the geopolitical region in Asia. For geophysical treatments, see Indian subcontinent. South Asia, also known as Southern Asia and Senior Vice President IMG IMG International medical graduate, see there said: "TWI is excited to partner with SifyMax.in as the exclusive broadband content partner for Wimbledon 2005. This is in line with our commitment to extend brand Wimbledon beyond its existing format without losing the focus of aggregating relevant newer audiences. Sify Max will help us to take Wimbledon 2005 to the fast growing base of broadband Internet See broadband. users, from home and cyber cafes, in India and to capture new audiences outside the realm of traditional TV viewing." Robert McCowen, Marketing Director, from The All England Lawn Tennis Club, said, "We are pleased to be associated with SifyMax.in, the first broadband Internet portal in India, and to be providing these services via our partner TWI. We believe that this initiative will bring sports enthusiasts closer and create a stronger patronage for the Wimbledon Championships." Tennis enthusiasts and broadband Internet users can now keep abreast Verb 1. keep abreast - keep informed; "He kept up on his country's foreign policies" keep up, follow trace, follow - follow, discover, or ascertain the course of development of something; "We must follow closely the economic development is Cuba" ; "trace the of developments at Wimbledon whenever convenient by logging on to www.sifymax.in/wimbledon05 for all the news and behind the scenes action at Wimbledon 2005. About the AELTC: The Lawn Tennis Championships at Wimbledon have developed from the garden party atmosphere of the first meeting in 1877, witnessed by a few hundred spectators, to a highly professional tournament attracting an attendance of over 500,000 people. Players from over 60 nations regularly compete in front of a crowd of millions worldwide, through the press, radio, Internet and television. The Championships are run by a Committee consisting of 12 AELTC members and 7 nominees from the Lawn Tennis Association The Lawn Tennis Association (LTA) is the governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. Its objects are to promote and develop tennis and to advance and safeguard the interests of the sport and the governing body. (LTA LTA Land Transport Authority LTA Land Trust Alliance LTA Lawn Tennis Association LTA Lost Time Accident LTA Lighter-Than-Air LTA Lieutenant (Singapore military) LTA Lipoteichoic Acid LTA Lymphotoxin-Alpha ). The official website (www.wimbledon.org) is designed and operated by the Club's Official IT Supplier and Consultant - IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . About TWI: TWI is the television, broadcast and new media arm of IMG, the world's premier sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. and entertainment agency. It is the largest independent production company in the UK and the largest independent sports producer and distributor of sports programming in the world. As a global leader in delivering new media services to the world of sports and entertainment, TWI's interactive division leverages this experience by providing solutions that enable the acquisition, management and storage, production and distribution of traditional and digital media, from multiple sources to multiple output platforms including television, interactive TV, broadband Internet and 3G mobile platforms. TWI represents some of the world's most prestigious brands including The All England Lawn Tennis and Croquet Club The All England Lawn Tennis and Croquet Club is based at Wimbledon in the London Borough of Merton, at grid reference TQ242721. It is best known as the venue for the Wimbledon Championships, the only Grand Slam tennis event still held on grass, but is also a private members club. (Wimbledon); The International Olympic Committee “IOC” redirects here. For other uses, see IOC (disambiguation). The International Olympic Committee (French: Comité International Olympique) is an organization based in Lausanne, Switzerland, created by Pierre de Coubertin and Demetrios Vikelas on June 23 , The Nobel Institute and The Royal and Ancient Golf Club of St Andrews Coordinates: St Andrews (Scottish Gaelic: Cill Rìmhinn) is a city and former royal burgh on the east coast of Fife, Scotland. It is named after Saint Andrew the Apostle. . About Sify Max: www.SifyMax.in is India's first broadband content portal with an enormous range of music, news & exciting audio and video entertainment content. This includes ten radio channels with 24X7 music across genres like Bollywood hits, Indipop, Pop, and International in Hindi, English and Tamil. Music videos, movie clips with behind the scenes footage, interviews & the latest movies trailers from Hollywood, Bollywood and other Indian films are available to entertain users at the time of their choice. News from trusted & popular channels including BBC World and Aajtak ensure users can catch up with the news when convenient. SifyMax also aggregates the best podcasts on the web! The site is designed to be absolutely delightful for broadband Internet users. About Sify: Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 99 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber cafe chain across 90 cities. The company's network services, data center operations and customer relationship management are accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001:2000. For more information visit the corporate site www.sifycorp.com Forward Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risks Related to Our Business" in the company's report on Form 6-K for the quarter ended December 31, 2004 which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov. |
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