Siemens VDO Adopts Durel 3 Electroluminescent Lighting for Mercedes E-Class and CLK.Business Editors & Automotive Writers NOTE TO MEDIA: Multimedia assets available CHANDLER, Ariz.--(BUSINESS WIRE)--Oct. 30, 2002 Siemens VDO Automotive has selected Durel 3 Electroluminescent See electroluminescence and EL display. Lighting (EL) to complement the Mercedes E-Class and CLK CLK Clock CLK Clerk CLK CDC2-Like Kinase CLK Corel RAVE (file extension) CLK Chep Lap Kok (Hong Kong airport) CLK Ceska Lekarska Komora (Chech) instrument clusters. Mercedes new E-Class and CLK models were introduced at the Brussels Auto Show earlier this year and will be available in North America this fall. "Mercedes and Siemens VDO wanted a unique cluster design with a large LCD in the middle of the speedometer speedometer, instrument that indicates speed. A cable from an automotive speedometer is attached to the rear of the transmission of an automobile; the cable turns at a rate proportional to the speed of the car. . Because of these requirements, EL lighting technology was selected to achieve the desired look," says John Dowdell, president of Durel. Durel worked with Siemens VDO and Serigraph ser·i·graph n. A print made by the silk-screen process. [Latin s Inc. to develop two cluster styles -- a white silhouette and a traditional black style. Both clusters use Durel EL. For the E-Class, white graphics appear in the Avantgarde Model. The black cluster is available in the Classic and Elegance models. CLK model/trim lines include Elegance and Avantgarde with black clusters in Elegance. "Durel's unique white EL was an important selling feature, providing Mercedes with the look it wanted for its high-line E-Class model," Dowdell added. Durel lamps consist of a very thin layer of phosphor A rare earth material used to coat the inside face of a CRT. When struck by an electron beam, the phosphor emits a visible light for a few milliseconds. In color displays, red, green and blue phosphor dots are grouped as a cluster. See screen burn. particles that glow when excited by alternating electric current. Durel says it is one of the most flexible automotive interior lighting systems. Durel has been used as an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and source of EL lighting to the automotive industry since 1991, when it introduced the patented micro-encapsulation technology that is the heart of its EL lighting. According to Dowdell, more and more automotive OEMs are considering the use of EL for interior backlighting back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights due to the following benefits: -- Uniform lighting that eliminates the need for light guides. -- Thinness and flexibility that simplify design and allow for intricate shapes and multi-level (3D) designs. -- Design simplification to adjust more easily to changing market needs. -- Low power and low heat for increased reliability and efficiency. -- Lower tooling costs resulting from the elimination of the light guide mold. Durel, a joint venture of 3M and the Rogers Corporation, is certified to QS-9000 and ISO- iso- or is- pref. 1. Equal; uniform: isobar. 2. Isomeric: isopropyl. 3. 9001 standards. Current OEMs using Durel EL include Daimler/Chrysler, Ford and Lancia. The company's product lines include coated phosphors, inks, custom electroluminescent lamps, EL drivers, design engineering applications, and consulting services. For more information about Durel 3 EL lighting, contact customerservice@durel.com , (480) 917-6000 or log on to www.durel.com. About 3M 3M is a $16 billion diversified technology company with leading positions in health care, safety, electronics, telecommunications, industrial, consumer and office, and other markets. Headquartered in St. Paul, Minn., the company has operations in more than 60 countries and serves customers in nearly 200 countries. 3M businesses share technologies, manufacturing operations, brands, marketing channels and other important resources. 3M, which marks its 100th anniversary this year, is one of the 30 stocks that make up the Dow Jones Industrial Average Dow Jones Industrial Average The best known U.S. index of stocks. A price-weighted average of 30 actively traded blue-chip stocks, primarily industrials including stocks that trade on the New York Stock Exchange. and also is a component of the Standard & Poor's 500 Index. For more information about 3M go to www.3M.com or www.3M.com/profile/pressbox/index.jhtml. Note: A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.103002/bb2 |
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