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Siemens Extends Formula 1 Contract to 2004, Broadening Its Commitment as the 'Official Mobile Phone' Supplier - Siemens Now 'Global Partner'.


Sports Editors/Business Editors/Formula 1 Writers

MUNICH, Germany--(BUSINESS WIRE)--April 30, 2003

Opening of first Siemens Phone Centres - Sales revenue for Unicef

Siemens will still be partnering Schumacher, Coulthard, Montoya & Co. as they chase after World Championship points in their Formula 1 racing cars This article is about the Welsh pop band. For auto racing, see Racing cars.
Racing Cars is a Welsh pop band, formed in the Rhondda Valley, South Wales in 1973.
 - and will continue to do so until the end of 2004. This is thanks to the new contract between Siemens AG Siemens AG

German electrical-equipment manufacturer. The first Siemens company, Siemens & Halske, was founded in Berlin in 1847 to build telegraph installations.
 and Formula One management. Siemens has partnered the world's foremost racing series since 1998, and the new contract will officially make it "A Global Partner" of motorsport's top discipline. Besides having extensive advertising rights on the racetracks and during TV broadcasts, Siemens will be the world's sole mobile phone manufacturer entitled to market the "Official Mobile Phone" that will publicly be premiered at the Grand Prix Grand Prix  
n. pl. Grand Prix
Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course.
 in Spain. Siemens is offering limited special editions of the S55 and C55 series bearing the official F1 logo. They are available in Siemens Phone Centres in the Paddock Club, the Formula 1 VIP area, at the racetracks, and on the internet. The first shop will officially be opened at the Circuit de Catalunya The Circuit de Catalunya [seer-kweet-da-Cataloonya] is a racetrack in Montmeló, to the north of Barcelona, Catalonia. It is home to the Formula One Spanish Grand Prix and the motorcycle Catalonia Grand Prix.  in Barcelona. The sales revenue generated during the European races will be donated to Unicef, the United Nations Children's Fund United Nations Children's Fund (UNICEF), an affiliated agency of the United Nations. It was established in 1946 as the United Nations International Children's Emergency Fund. .

This means that Siemens will continue to be a global partner of Formula 1until the end of 2004, and has an option to extend its contract to the end of 2006. The company logo can be seen on advertising placards in the pit lane and alongside the racetracks, and is displayed on the TV monitors set up for the racing drivers' teams in the pit lane. The logo is also sent out with the international TV signal when times are broadcast on TV.

Siemens will also premiere the official Grand Prix mobile phones in Barcelona that will be available as a limited edition with distinctive Formula 1 motifs, with the F1 logo as a screensaver, and with engine-sound ringtones. Siemens is the only mobile phone manufacturer in the world to offer two up-to-the-minute models - the S55 S-class model and the C55 C-class unit - as the official Formula 1 mobiles. They will be offered in Siemens Phone Centres in the VIP area situated alongside European racetracks and also on the internet (www.my-siemens.com/shop). Thanks to its triband technology, the Siemens S55 business mobile will operate in all regular networks anywhere in the world, so it can be used all the way from the first Grand Prix in Australia, at European races, and far overseas. The price with color display and camera included is 350 euro. For 145.50 euro, the C55 offers realistic sound effects sound effects
Noun, pl

sounds artificially produced to make a play, esp. a radio play, more realistic

sound effects nplefectos mpl sonoros

 and polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently.  ringtones with up to 16 different tones. Users can record their own engine noises and sounds of screeching tires and store them as a ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. .

Alongside the Grand Prix mobiles, the Siemens Phone Centre also offers a selection of current mobile phone models, cordless phones, and accessories as well as various free services (O.Eng. Law) such feudal services as were not unbecoming the character of a soldier or a freemen to perform; as, to serve under his lord in war, to pay a sum of money, etc.

See also: Free
 such as software upgrades for all Siemens mobiles, ringtones, and logos for the displays. Also on offer are MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  images including postcard printouts. The mobile phone batteries of any customary devices can also be charged at the Centre, competitors' included.

The revenue from sales in the Siemens Phone Centre at European Grand Prix This article is about Formula One race. For other uses, see European Grand Prix (disambiguation).

The European Grand Prix is a separate Formula One event that was reintroduced during the mid-1980s and was held regularly from 1993 to 2006.
 races will be donated to Unicef, the United Nations Children's Fund. Siemens has formed a partnership with Unicef this year to help promote the fund and therefore uses the popular Formula 1 races.

"We're delighted at being able to continue our many years' successful partnership with Formula One management," said Rudi Lamprecht, member of the managing board of Siemens AG. "Formula 1 is a valuable part of our marketing activities on account of its global platform, the high level of public interest it attracts, and the fact that the racing calendar is featuring new Grand Prix races in emerging countries such as China that are of major importance to our business."

Siemens has been a Formula 1 partner for five years in a row. It was among the first electronics companies to use the world's biggest racing series to raise brand awareness and further enhance its own profile through a reciprocal high-tech image transfer. The company's mobile radio Group - 'Siemens mobile' for short - has furthermore been a sponsor and technology partner of the West McLaren-Mercedes team since 1998. The Siemens mobile logo can be seen on the racing overalls of drivers David Coulthard David Marshall Coulthard, often called DC, born March 27, 1971 in Twynholm, Kirkcudbrightshire, is a Scottish Formula One racing driver. He is a successful driver in the current era of the sport with 13 grand prix victories.  and Kimi Raikkonen and on their racing car.

Pictures accompanying this press release are available for downloading from:

www.siemens.com/icm-pictures/sponsoring

The Siemens Information and Communication Mobile Group (Siemens mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 11 billion and employed approximately 28.600 people worldwide.

You can access further information about Siemens mobile on the Internet at

http://www.siemens-mobile.com

You can access press releases, photographs and further information on the Internet at:

http://www.siemens-mobile.com/press
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUGE
Date:Apr 30, 2003
Words:900
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