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Siemens Continues Its Product Drive in the North American Market - New Mobile Models Presented - Successful Entry into the US Market.


Business Editors/High-Tech Writers

CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2003

NEW ORLEANS--(BUSINESS WIRE)--March 17, 2003

At the US CTIA Wireless 2003 trade fair in New Orleans, Siemens Information and Communication Mobile (Siemens mobile) today presented three new mobile phones (SL56, M56 and SX1) for the US market featuring color displays and camera functionality. By taking this step, Siemens mobile is further reinforcing its product and marketing drive in the USA. With the introduction of a total of eight models since October 2002 developed specially for the USA, Siemens mobile has managed to double its market share for GSM mobiles in the USA within about a year. All GSM carriers - AT&T Wireless, Cingular Wireless, and T-Mobile (Voicestream) - are now customers of Siemens mobile. Furthermore, AT&T Wireless today announced it would be marketing two more Siemens mobiles: the S56 and C56.

With its expanded product range, Siemens mobile is aiming to gain a stronger foothold in the fast-growing North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 market for GSM, whose pace is far outstripping that of the competing CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  and TDMA (Time Division Multiple Access) A satellite and cellular phone technology that interleaves multiple digital signals onto a single high-speed channel. For cellular, TDMA triples the capacity of the original analog method (FDMA).  standards. Over 16 million people now use GSM cellular services in the US, representing an approximately 13 percent share of the overall market digital cellular systems. This share is expected to grow up to 40 percent of the cellular services market in the USA by 2007. According to the GSM Association, GSM accounts for over 70 percent of the world market with about 824 million users.

The new mobile phone models presented today at CTIA all support the GSM/GPRS mobile radio standard and will be commercially available starting in the third quarter of this year. The compact SL56, a dual band (GSM 850/1900) slider A block of material that holds the read/write head of a magnetic disk. See flying head.  phone with a keypad that can be opened when needed represents extravagant design and individualization individualization,
n the process of tailoring remedies or treatments to cure a set of symptoms in an indiv-idual instead of basing treatment on the common features of the disease.
. Buyers of the eye-catching M56, also a dual band device for GSM 850/1900, or the SL56 can use a clip-on camera to send photos over MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  (Multimedia Messaging Service See MMS. ).

Both the M56 and SL56 feature a brilliant color display with 4096 colors and support Java technology. Furthermore, the M56 offers "Cubasis" DJ software from Steinberg, allowing users to produce even more individual polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently.  ringtones. The M56 also signals incoming calls with dynamic light effects on the side of the phone.

The SX1, the first Siemens smartphone with the "Series 60" software platform based on the open operating system Symbian OS is suitable for global use thanks to its triband functionality (GSM 900/1800/1900). The SX1 also has an integrated camera for taking photos and making short video clips. A high-resolution color display with more than 64,000 colors, an MP3 music player, FM radio, Bluetooth and GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  round out the feature list of the SX1.

Siemens mobile wants to further expand its US business in the wake of the network switchover switch·o·ver  
n.
A complete shift, as from one system to another.
 from TDMA to GSM undertaken by AT&T Wireless and Cingular Wireless, two of North America's biggest mobile radio operators, and the launch of the new mobile phone models. Both operators already market Siemens mobiles. On the occasion of CTIA Wireless, AT&T Wireless and Siemens announced that two dual band (GSM 850/1900) models, the C56 and S56 would soon be available to consumers. The C56 will be available this month from AT&T Wireless; the S56 is expected to be available during the second quarter of this year.

"We've succeeded in entering the US cellular market," said Rudi Lamprecht, Member of the Managing Board of Siemens AG. "We've gained the favor of all GSM carriers and have doubled our market share in the mobile phones sector within just one year. The GSM standard for mobile communication and GPRS for wireless data transmission are undergoing meteoric development in the USA from what was once a niche market to becoming a real mass market. We aim to secure above-average benefits from this development, and we're offering products developed especially for the US market to achieve this."

A photograph accompanies this press release. You can access the photos on the Internet at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
:

www.siemens.com/icm-picture/icm200303053

The Siemens Information and Communication Mobile Group (Siemens mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 11 billion and employed approximately 28.600 people worldwide.

You can access further information about Siemens mobile on the Internet at:

http://www.siemens-mobile.com

You can access press releases, photographs and further information on the Internet at:

http://www.siemens-mobile.com/press
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 17, 2003
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