Siemens Business Services Showcases Capabilities as the Media and Entertainment Industry's Transformation Partner.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- IT, Communications and Media Capabilities Enable New Business Models and Prepare Media and Entertainment Organizations for the Future; NAB, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- 18-21 April 2005, Booth #SU8541 At NAB 2005, Siemens Business Services will demonstrate how it is working with customers to help spread the costs and minimize the risks of digital transformation. Through its breadth of capability across IT, communications and media markets, and the expertise inherited from BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Technology last year, Siemens will showcase its skills as the transformation partner to the global media and entertainment industry. The industry is currently undergoing significant technology advancement, including convergence, and shifts in working practices and business models. Drawing on a portfolio of IT and business outsourcing, business and technology advice, and production modernization and content exploitation services and solutions, Siemens helps organizations integrate and streamline business and media processes, to deliver increased business performance in this rapidly changing world. Demonstrations and presentations at the show (Siemens booth #SU8541) will highlight the company's ability to transition technologies to support business and media process integration. Says James Healey, senior analyst at Datamonitor(1): "Siemens Business Services is likely to become a major competitor in this market. Its broadcast industry specific knowledge, skills and experience are now second to none in the IT vendor community and we expect it to substantially expand outside of its core BBC market." "After all, broadcasters are highly talented at content creation, but they are barely interested in IT. The example of the BBC and Siemens Business Services deal is unlikely to be the last such announcement. Such an aggressive move by a relative outsider of the broadcast industry suggests that some IT vendors are beginning to see the positive longer-term prospects for outsourcing in this market." Following Siemens' landmark deal with the BBC, it is working in partnership with the Corporation to transform its technology infrastructure, to enable enterprise-wide digital production. Siemens' ability to invest in technology innovation, and its significant spend on research and development, which totals 5 billion euros globally per annum Per annum Yearly. , will help the BBC prepare for the future, through new ways of working, whilst reducing risks and costs. By transforming underlying IT infrastructures using commodity network, storage, security and server technology, Siemens provides organizations with a secure, enterprise-wide environment for producing content, ensuring the availability and accessibility of digital content to all users during the media lifecycle. At the same time, Siemens is helping organizations develop new business models by capitalizing on technology, to exploit new delivery platforms and create new services; this is helping them drive additional revenue, reduce costs, maximize content re-use and enhance customer interaction. "Siemens has proven leadership in transforming business models and processes across a range of industries," said Mitchell Linden, senior vice president for media, Siemens Business Services, North America. "The media industry, which operates under a unique constitution of mission-critical broadcast challenges and rich-media network complexities, has understandably been slow in its adoption of potentially helpful IT-based technology, but that is changing very quickly. Our pedigree coupled with the deep broadcast expertise inherited with BBC Technology is accelerating the adoption of process transformation in the media and entertainment market." For more information: http://www.siemens.co.uk/sbsmedia/about/nab_2005_book_meeting.htm (1)The Broadcast Value Chain', Datamonitor, March 2005 FOR EDITORS: About Media & Entertainment at Siemens Siemens is the transformation partner to the media and entertainment industry. Through our media expertise (including BBC Technology, acquired in 2004) and our GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 2 billion, 10-year partnership and landmark deal with the BBC, we are at the forefront of IT, communications and media innovation. By providing IT and business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in , business and technology advice, and production modernization and content exploitation services and solutions, we enable organizations to increase revenues, reduce costs and maximize customer reach. We do this by integrating core media operations across the value chain -- from content creation, management and distribution, to storage and retrieval; this includes the transformation of creative and business processes, customer interaction, and the underlying technology infrastructure. Customers include: BBC News, BBC Natural History Unit, BSkyB, DIRECTV Inc., ESPN ESPN Entertainment and Sports Programming Network Inc., NPR NPR In currencies, this is the abbreviation for the Nepal Rupee. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. , 3UK (formerly Hutchison 3G), MDR MDR, n See multidrug resistance. MDR, n the abbreviation for minimum daily requirement, specifically the Minimum Daily Requirements for Specific Nutrients compiled by the United States Food and Drug Administration. , RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; , WDR WDR Westdeutscher Rundfunk (German radio and TV station) WDR World Development Report (World Bank) WDR Wide Dynamic Range (cameras) , VRT VRT Vita Radio Transport (communications standard / protocol) VRT Virus Removal Tools VRT Vehicle Registration Tax VRT Vehicle Reg Tax VRT Voltage Reduction Technology (Intel Corp) and South African Broadcasting Corporation
The South African Broadcasting Corporation . For further information: www.siemens.co.uk/sbsmedia If you would like to book a meeting with Siemens at NAB, please contact:
Anne Howcroft K.C. Du Fay
Siemens Business Services Sterling Communications, Inc.
+1 781 210 0928 +1 415 392 2300
anne.howcroft@siemens.com kcdufay@sterlingpr.com
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