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Siebel pumps its manufacturing muscle. (In Other News...).

Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications.  Inc has announced that it has hit a major industry milestone and secured nearly 60% of global 500 industrial manufacturing companies as customers.

The San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , California-based CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  market leader has won the business on the back of its market-specific Siebel Industrial Manufacturing solution.

Manufacturing has been one of the least obvious candidates for a CRM solution due to its B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 nature and the relatively small numbers of relationships manufacturers tend to get involved in. As a result, players in the sector have been slow to see the relevance and adopt CRM. The company said Siebel Industrial Manufacturing applications are being used to support after-market service, distributor collaboration, and product configuration.

The manufacturing sector could be a significant and much needed outlet for Siebel, which last month reported a 92% plunge in net income to $4.6m for the company's first quarter, on revenue that dropped 30% to $332.75m.

Neil Morgan, Siebel's VP of marketing for Europe said that one of the original drivers behind its UAN UAN - User Action Notation. A notation from VPI for representation of activity in a graphical user interface.

[H. Hartson et al, ACM Trans on Info Sys, July 1990].
 initiative was to provide integration with SAP back-end applications within manufacturing companies. He said the UAN application integration platform is being taken up by large numbers of manufacturing companies.

The company claims to work with more than 800 customers within the discrete manufacturing Fabricating products by assembling components and subsystems into larger systems. The automated assembly line is the prime example of discrete manufacturing such as in the making of automobiles, household appliances and computer systems.  industry, which spans automotive, semiconductor, aerospace, high-tech, and industrial manufacturing.
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Publication:MarketWatch: CRM
Date:Jun 24, 2003
Words:223
Previous Article:Oracle updates CRM sales apps. (In Other News...).
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