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Siebel Systems Delivers First Multichannel CRM Suite for the Travel, Transportation, and Hospitality Industries.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--May 13, 2002

Comprehensive Out-of-the-Box Industry Functionality of Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 Enables

Companies to Build Brand Loyalty and Achieve Higher Profitability

Siebel Systems, Inc. (Nasdaq:SEBL), the world's leading provider of eBusiness applications software, today announced new and enhanced functionality for Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7. Reflecting Siebel Systems' proven domain, industry, and technology expertise, Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 all provide depth and breadth of functionality in sales, marketing, service, and other customer-touching business processes tailored specifically for the travel, transportation, and hospitality industries, resulting in faster deployments, high rates of end user adoption, and a rapid return on investment. Siebel eTravel 7 applications focus on improving customer satisfaction for passenger airlines, travel agencies, tour operators, passenger rail companies, car rental companies, and global distribution systems. Siebel eTransportation 7 applications support the sales, marketing, and service requirements for trucking, rail, courier, logistics, cargo, and shipping companies. Siebel eHospitality 7 applications address the challenges of a broad range of hospitality segments including hotels and resorts, gaming, cruise lines, and entertainment.

Industry Leaders Choose Siebel eBusiness Applications as Their CRM Standard

Travel, transportation, and hospitality industry leaders, including Burlington Northern Santa Fe Corporation; Carnival Cruise Lines; Princess Cruises, LTD; Starwood Hotels and Resorts Worldwide, Inc.; Sol Melia, S.A.; Union Pacific Railroad Company; and VVF Vacances have all standardized on Siebel eBusiness Applications for customer relationship management.

"Princess Cruises, LTD is dedicated to providing the best service to our customers," said Robert Diaz, product manager, CRM Systems Group, Princess Cruises, LTD. "Using Siebel eBusiness Applications, we are leveraging enterprise technologies to improve our customer focus and increase customer satisfaction. We believe eBusiness technologies have really changed the way we do business. We are now a truly global company that far outclasses our competition in terms of the way we serve our customers and our ability to solve the critical business needs we face in the travel industry."

Unparalleled Functionality Delivers Compelling Return on Investment

Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 launch with comprehensive, out-of-the-box eBusiness functionality mapped to support a broad range of business processes including customer acquisition, customer service, event sales and marketing, event management, event pricing, guest services, and loyalty program management with integration into existing reservation and property management systems. Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 provide call center agents, sales organizations, and field service organizations within these industries with the functionality they require to effectively acquire, serve, and retain their customers. For example, with Siebel eHospitality 7, hospitality organizations can enhance every customer interaction and differentiate their brand by offering the highest levels of personalized products and services.

"Siebel eHospitality 7 shows Siebel Systems' commitment to the travel, transportation, and hospitality market by delivering breadth and depth of industry-specific functionality," said James Dunham, general manager, Siebel Travel, Transportation, and Hospitality. "Because hospitality is a brand-focused business, brand loyalty is a critical component of the marketing efforts of most companies in the industry. With Siebel eHospitality 7, hospitality companies can differentiate their offerings and achieve higher profitability through better market segmentation and revenue management. We are committed to working with industry leaders to develop the most comprehensive sales, marketing, and service software suite that will allow us to extend our leadership role in the hospitality, travel, and transportation industries."

Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 include a range of new products and features to resolve critical pain points across key business processes, leading to improved efficiencies and increased revenue and profitability. Some of the benefits include:
-- Customized Service for High-Value Customers through Advanced Analytics --
New Web-based analytic and reporting capabilities of Siebel Analytics 7 enable
travel, transportation, and hospitality companies to identify customers that
have both cross-enterprise value and greater potential profitability and
therefore merit higher levels of service. Organizations can then provide
personalized, targeted service that increases both customer satisfaction and
the revenue generated from these lucrative customers.

-- Improved Event and Operations Management Efficiency -- New event management
functionality in Siebel eHospitality 7 enables event and operations managers to
more rapidly complete tasks such as detailing events, identifying products and
services required for an event, managing owned and leased inventory, and
booking assets. As a result, these employees can focus on higher value-added
revenue-driving activities such as up-selling, cross-selling, and direct
customer interaction.

-- Enhanced Performance Management--Siebel Employee Relationship Management 7
(Siebel ERM 7) increases all employees' effectiveness through training programs
that track key performance metrics and then recommend and deliver training
targeted at each individual's unique needs. This capability increases the
ability of the company to consistently provide high-quality service at every
customer interaction point.


Smart Web Architecture Enables Rapid Deployment and High User Acceptance

Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 were built on the Siebel 7 technology platform. With Siebel 7, Siebel Systems introduced the Siebel Smart Web Architecture, the industry's first and only zero-footprint Web architecture that provides high levels of interactivity previously available only from Windows desktop applications. Siebel 7 was built from the ground up to operate in heterogeneous environments and to support integration via an application network, allowing organizations not only to integrate front office and back office systems, but also hundreds of other applications essential to the travel, transportation, and hospitality industries. By offering robust application network support, Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 ensure interoperability with the many applications within an organization's systems environment, including homegrown legacy systems, industry-specific niche applications, and external applications for collaborating with partner systems.

Robust Analytical Capabilities Provide Customer and Business Insight

Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 are also shipping with Siebel Analytics 7, which includes visual, prepackaged, and fully configurable reports and interactive dashboards with best practice metrics for sales, marketing, service, partner management, and executive users. All Siebel Industry Applications deliver tailored and robust analytical and reporting capabilities that provide role-based analytics with insight into customer trends and overall business performance.

Automated Upgrade Path Provides Low Total Cost of Ownership

Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 offer a clear and easy upgrade path for customers, including patented automated upgrade functionality, resulting in reduced deployment times and the lowest total cost of ownership. Unlike most applications software, Siebel eTravel 7, Siebel eTransportation 7, and Siebel eHospitality 7 allow existing customers to employ an automated process to upgrade to the latest version of the application by combining and merging customizations with new functionality on the enhanced platform.

"Due to their sheer size and extensive customer base, travel and transportation companies often face extraordinary business challenges. These include channel partner integration issues; managing global, diversified businesses; and general technology scalability issues," said Bruce Speechley, Business Unit Leader, Travel & Transportation, IBM Global Services. "IBM shares with Siebel Systems a vision and a strategy for helping travel and transportation companies resolve these issues by implementing comprehensive multichannel CRM solutions."

About Siebel Systems

Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 32 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems' products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov (http://www.sec.gov>. Siebel Systems assumes no obligation to update the information in this press release.

Note to Editors: Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Siebel Systems Delivers First Multichannel CRM Suite for the Travel, Transportation, and Hospitality Industries.
Publication:Business Wire
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Date:May 13, 2002
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