Siano Mobile Silicon Demonstrates World's First Multi-standard Mobile Digital TV Receiver at Consumer Electronics Show.

LAS VEGAS -- Consumer Electronics Show--

Being a Multi-standard, Multi-band Receiver, Siano's Chipset Reduces the Risk that Mobile Device Makers Might Face with a Single Specific Standard

Siano Mobile Silicon, a fabless manufacturer of integrated semiconductor receivers for mobile digital television (MDTV), announces the first multi-standard receiver for mobile digital TV applications. Siano's multi-band SMS1000 receiver chipset demonstrates reception of both T-DMB and DVB-H standards, each one at a different spectrum band. Siano's low power receiver is targeted at hand-held and portable devices such as mobile phones, smartphones and PDAs, lap-top and notebook PCs, portable media players, portable DVD players and portable game consoles.

"The mobile DTV market will be comprised of several standards, many of which are still being considered in various geographies," said Greg Fawson, President and Co-Found of S2 Data Corporation, a company that specializes in providing platform-based research. "However, many market leaders are placing their bets early. US based CrownCastle is developing a DVB-H network in the US and Korean operators have already successfully launched T-DMB and S-DMB services. At the same time, the European market is debating T-DMB, DVB-H and the Enhanced Packet Mode-DAB standards," added Fawson. "As the global mobile DTV market develops, we expect Siano's innovative multi-band, multi-standard chipset to play a vital role in reducing the risk for handset makers designing mobile DTV-capable devices."

The SMS1000 supports DVB-H, DVB-T, DAB, Enhanced Packet Mode DAB and T-DMB mobile digital TV standards, and is capable of receiving the signal in VHF, UHF, and two portions of the "L-band" spectrum.

"As the mobile DTV market evolves, we envision end users to be able to select their required TV channels from the application software without even knowing their device is changing different standards and broadcast networks," said Alon Ironi, Siano's CEO. "The SMS1000 is designed to allow seamless roaming across geographies, spectrum bands and broadcast standards," Ironi added.

Only a few months after initial sampling of its all-CMOS solution, Siano has several committed customers and many in the evaluation process.

About the Mobile Digital TV Market

Broadcast TV has been widely recognized recently as the most cost effective platform for delivering high quality, multi-channel TV services to mass audience on-the-go. New standards such as DVB-H and T-DMB have been especially developed to allow TV reception on mobile devices, which are characterized by high mobility, sub-optimal antennas, and extremely low power requirements. Consequently, top tier broadcasters, mobile operators, and handset makers have been cooperating to provide affordable mobile digital TV services, partially re-using existing infrastructure of digital TV and digital radio services. Commercial deployment of terrestrial mobile digital TV has already started in South Korea, and is expected to start in Japan, Europe, South East Asia and the US in 2006.