SiRF's GPS Technology Powers New-Generation Location-Based Services on Mobile Phones.Business Editors/High-Tech Writers CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2003 Booth No. 4313 NEW ORLEANS--(BUSINESS WIRE)--March 17, 2003 SiRF's multimode location platform, SiRFLoc, enables a wide variety of commercial Location-Based Services See mobile positioning. on mobile phones, from personal navigation systems to mobile resource management applications SiRF Technology, Inc. announced today that its SiRFLoc(TM) multimode location platform is at the heart of a wide variety of new Location-Based Services (LBS (Location-Based Services) See mobile positioning. ), allowing mobile phone users to determine their position and take advantage of a variety of useful new applications. These applications include services such as turn-by-turn navigation, mobile resource and logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet , and other enterprise LBS applications. SiRF will be displaying its SiRFLoc multimode technology this week in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded at the 2003 CTIA Wireless conference (Booth #4313). SiRFLoc Multimode is the first wireless location platform that allows device users to determine their position with or without network aiding. Initially incorporated into cellular phones to meet the FCC's E-911 emergency calling mandate, SiRFLoc's unique location features are being rapidly adopted by enterprises and consumers for a wide variety of commercial LBS. SiRFLoc meets all the requirements of the FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. mandate for accuracy and location availability, but has the added advantage of being able to function as an independent, high sensitivity GPS High Sensitivity GPS receivers use large banks of correlators and digital signal processing to search for GPS signals very quickly. This results in very fast times to first fix when the signals are at their normal levels, for example outdoors. receiver. This means that wireless devices with SiRFLoc can continuously navigate with new position fixes as frequently as once per second without network aiding. "Our goal is to work with manufacturers, carriers and application software companies to drive the adoption of Location-Based Services," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kanwar Chadha, founder and vice president of business development at SiRF Technology. "Wireless carriers and software companies are only beginning to scratch the surface of the potential for revenue generating location enabled applications. As the market develops, the variety of applications such as personal navigation, mobile commerce, workforce management Workforce Management (WFM) encompasses all the responsibilities for maintaining a productive and happy workforce. Sometimes referred to as HRMS systems, or even the larger ERP systems (Oracle, PeopleSoft, SAP). There are many software vendors within this space. , enterprise logistics and gaming will require location systems that go well beyond the E-911 requirements. The SiRFLoc multimode system is optimized to provide accurate and continuous positioning in a bandwidth efficient manner to enable these class of applications." Since their recent introduction by Nextel, the SiRFLoc-enabled Motorola i88s and i58sr cellular phone platforms have been adopted for a wide variety of commercial LBS. SiRFLoc is the only GPS provider for location-enabled phones on the Nextel network. With these phones, Nextel brings the only location aware enterprise-strength wireless platform that can meet the needs of a variety of applications. Most applications take advantage of the ability to run Java based applications on these wireless phones. Among these are the following: Avis Assist Avis Rent A Car and Motorola, Inc. recently announced Avis Assist, allowing Avis customers at the Dallas Fort Worth Airport to rent a personal navigation service that operates on either the Motorola i88s or i58sr cellular phone operating on the Nextel network. The system provides spoken, turn-by-turn directions. The SiRFLoc location platform provides the continuous navigation and accuracy needed for turn-by-turn navigation. Roto-Rooter Inc. Roto-Rooter Inc., the largest provider of plumbing and drain cleaning services in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , will equip its more than 1500 field technicians with a SiRFLoc-enabled Motorola i58sr phones to give customers faster dispatch and service versus conventional manual systems. Because SiRFLoc works with or without network aiding, Roto-Rooter can get a competitive advantage right now. @Road Mobile Resource Management Services @Road's new Pocket Edition Mobile Resource Management (MRM MRM Marketing Resource Management MRM Mobile Resource Management MRM Metabolic Response Modifiers MRM Multiple Reaction Monitoring (mass spectrometry) MRM Mormonism Research Ministry MRM Mechanically Recovered Meat ) Service is an enterprise productivity solution that combines the @Road service with the SiRFLoc-enabled Motorola i88s and i58sr phones to improve productivity of field operations across multiple industries. This service is designed to help companies not only improve productivity, but also to help ensure the safety and security of mobile workers. Televigation TeleNav Televigation's TeleNav service gives voice activated turn-by-turn navigation on any SiRFLoc enabled phone on the Nextel network. This service is available for use by both enterprises, as well as individual consumers. SiRFLoc has the accuracy to tell users exactly when they approach a corner, allowing a timely voice prompt A recorded message that is played by auto attendants, interactive voice response (IVR) systems, message-on-hold systems and other voice processing tools. The "prompt" is a request to input some data; a recording that does not ask for feedback is more properly called a voice "message." . FutureRoads FutureRoads Maps2ME and Directions2Me Java-based applications run on Motorola i88s and i58sr wireless phones to provide vehicle tracking, location-enabled content delivery and navigation. These applications can be downloaded directly from Nextel's Web site for immediate use on these SiRFLoc-enabled phones. About SiRFLoc SiRFLoc Multimode allows networks to move beyond emergency assistance applications such as the U.S. E-911 requirement to support a wide range of LBS without excessive network bandwidth requirements Bandwidth requirements (communications) The channel bandwidths needed to transmit various types of signals, using various processing schemes. Every signal observed in practice can be expressed as a sum (discrete or over a frequency continuum) of sinusoidal . Compliant with worldwide wireless location standards, the SiRFLoc Multimode platform operates in both network-aided modes where information is provided from the network to aid in developing a location; and in autonomous modes in which the handset can continuously update position without network assistance. Hence, SiRFLoc Multimode delivers the maximum availability of position information with the minimum need for network bandwidth. With a distributed client-server architecture client-server architecture Architecture of a computer network in which many clients (remote processors) request and receive service from a centralized server (host computer). , the Multimode GPS technology enables users to control their privacy. The SiRFLoc platform is being incorporated by some of the world's top consumer electronics manufacturers to develop wireless products that both meet the FCC's E-911 mandate and provide a platform for future LBS. SiRF's recent acquisition of the Enuvis Location Server (ELS) technology will complement the SiRFLoc Multimode platform by adding a proven, scalable server architecture as a network-side platform for enabling expanded location services See mobile positioning. . About SiRF SiRF Technology, Inc. is the leading provider of GPS enabled silicon and software location platforms that are designed to enable location awareness Location awareness, or more commonly "location-aware", is a general term used for something that can show that it is aware of your current location. An example is a GPS. There are also certain websites that use user locations, such as show what other users live nearby the current in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems, cellular phones, GPS-based mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings peripherals and handheld GPS Handheld GPS use GPS Signal from a minimum of 3 overhead satellites to obtain a fix which is usually accurate to within 30m. Actual accuracy can be achieved down to 5m but due to US Military intervention accuracy is restricted. Popular brands include Garmin, Magellan Navigation. navigation devices, as well as into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing, and embedded consumer applications. Editor's notes: SiRF, SiRFstar and the SiRF logo are registered trademarks of SiRF Technology, Inc. SiRFLoc is a trademark of SiRF Technology, Inc. All other trademarks are the property of their respective owners. For additional information, please visit www.sirf.com. |
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