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SiConnect Marketer Takes Leading Role at Powerline Alliance.


SWINDON, England -- Robert Stead stead  
n.
1. The place, position, or function properly or customarily occupied by another.

2. Advantage; service; purpose: "His personal relationship with the electorate stands in good stead" 
, SiConnect's VP of Marketing, has been appointed as Promotion Work Group Chair at the Consumer Electronics Powerline Communication Alliance (www.CEPCA.org). He takes over from previous Chair, James Williamson, VP of the Technology Standards Office at Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses.  Inc.

With an international membership, CEPCA is a not-for-profit organisation whose mission is to ensure the co-existence of powerline communication technologies (PLC) for the home. The Alliance is working towards the development of technical specifications enabling coexistence co·ex·ist  
intr.v. co·ex·ist·ed, co·ex·ist·ing, co·ex·ists
1. To exist together, at the same time, or in the same place.

2.
 between in-home PLC systems and between access and in-home PLC systems.

"With so much momentum behind powerline communication, there's a real need for global consensus on a PLC coexistence standard," said Stead, "It's the essential route to reliability and sustained consumer confidence and the only means by which power utility service calls can be reduced and CE product returns minimised. The objectives of CEPCA and SiConnect are very much aligned and I look forward to the new role."

In June 2006, SiConnect announced its breakthrough POEM(TM) technology. Using a Synchronous Refers to events that are synchronized, or coordinated, in time. For example, the interval between transmitting A and B is the same as between B and C, and completing the current operation before the next one is started are considered synchronous operations. Contrast with asynchronous.  Multiple Access / Contention Resolution Deciding which device gains access to a resource first when more than one wants to use it at the same time. See contention.  (SMA/CR) protocol and a QoS management structure based on 16 service levels for traffic prioritisation, it delivers consistent quality of service, whole home coverage, a plug and play user experience, privacy protection, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  compliance and a $5 chip price.

About SiConnect:

SiConnect provides market leading powerline communications (PLC) technology for home networking applications. Its innovative silicon and software solutions enable existing domestic electrical wiring Electrical wiring in general refers to insulated conductors used to carry electricity, and associated devices. This article describes general aspects of electrical wiring as used to provide power in buildings and structures, commonly referred to as building wiring.  to be used to transport audio, video, voice and data throughout the home.

Working in partnership with the world's blue chip telecommunication operators, cable companies and consumer electronics manufacturers, SiConnect is creating new benchmarks for PLC technology that achieve all capacity, reliability, ease of use and cost point goals.

To date, more than 150 man-years have been invested in the company's PLC technology. SiConnect is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  headquartered in Swindon in the UK.

About CEPCA:

The Consumer Electronics Powerline Communication Alliance (CEPCA) was established to encourage widespread adoption of high-speed powerline communication (PLC) technology in a broad range of CE products.

With this objective, this not-for-profit organisation is working on the development of technical specifications that will ensure coexistence between in-home PLC systems and between access and in-home PLC systems.

By embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup.
2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if
 CEPCA's lightweight coexistence specification into the connectivity chips they use, telecom service providers will be able to minimise truck roll and CE product manufacturers will be able to minimise product returns.
For further information:

Robert Stead, SiConnect Ltd, Swindon Innovation Centre,
Marlowe Avenue, Swindon SN3 3JR, United Kingdom

Tel:      +44 (0)1793 329 960           E-mail:   info@siconnect.com
Web:      www.siconnect.com

For further information or to discuss feature article opportunities:

Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW,
United Kingdom

Tel:      +44 (0)1225 470 000       E-mail:   rob.davies@publitek.com
Fax:      +44 (0)1225 470 047       Web:      www.publitek.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 20, 2006
Words:478
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