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Shutterfly and HIT Entertainment Announce Licensing Agreement.


Company Expands Character-Themed Photo Book Line With Popular Preschool Characters: Thomas & Friends[TM] and Angelina Ballerina[TM]

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Shutterfly, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SFLY), an Internet-based social expression and personal publishing See blog, wiki and citizen journalism.  service, and HIT Entertainment, a leading provider of quality preschool entertainment, today announced a licensing agreement to create and distribute a line of personalized Photo Books that will feature some of the world's most popular children's characters: Thomas & Friends and Angelina Ballerina. This deal expands Shutterfly's licensed product catalogue and enables customers to create personalized books by adding their pictures into new thematic backgrounds.

"Shutterfly is an innovative leader in the online photo sharing Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through both websites and applications that facilitate the upload and display of images.  and personal publishing world," said Jamie Cygielman, Senior Vice President, Consumer Products, HIT Entertainment. "We're excited to be working with them to introduce new ways for parents and children to share favorite moments with Thomas & Friends and Angelina Ballerina."

"We're delighted that our customers have embraced our personal publishing platform to create photo story books featuring their children," said Jeffrey Housenbold Jeffrey Housenbold is President & CEO of Shutterfly, Inc., an internet–based social expression and personal publishing service. The Company provides a full range of products and services enable consumers to manage their digital photographs. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Shutterfly. "Now, with the addition of Thomas & Friends and Angelina Ballerina to Shutterfly's collection of licensed content, we can offer new ways for parents to transform their photos into original stories featuring their children's favorite characters."

Only available at Shutterfly, the HIT character-themed personalized Photo Books encourage family story telling and photo sharing with young children. The new character-themed personalized Photo Books come in two square formats: the 8x8 Story Book and the 12x12 Memory Book. As with all products in Shutterfly's award-winning Photo Book line, the HIT character-themed Photo Books are designed to be easy to create. Customers simply drag-and-drop their favorite pictures into the HIT character-themed page templates and add captions to create their own original story. Shutterfly customers also have the opportunity to personalize the front and back covers of their Photo Book with pictures and captions and add a title and date on the spine. To easily share a personalized Photo Book project electronically, customers can take advantage of the "share Photo Book projects" feature which allows the recipient to view, add their own pictures and text to the book or simply order their own copy of the Photo Book.

Introductory prices for Shutterfly's Thomas & Friends and Angelina Ballerina personalized Photo Books start at $34.99 for the 8x8 Story Book and $59.99 for the 12x12 Memory Book. For more information on Shutterfly's new personalized Photo Books, visit www.shutterfly.com/photobooks.

About Shutterfly

Founded in 1999, Shutterfly, Inc. (NASDAQ:SFLY) (www.shutterfly.com) is an Internet-based social expression and personal publishing service. Shutterfly provides a range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes internationally renowned children's properties, such as Bob the Builder <noinclude></noinclude> <noinclude></noinclude> Bob the Builder is a children's television character created by Keith Chapman. Bob appears as a construction contractor in a stop motion animated programme with his colleague Wendy, various neighbours [TM], Barney[TM], Thomas & Friends, Pingu[TM], Rubbadubbers[TM] and Angelina Ballerina[TM]. HIT acts as a representative for The Wiggles wiggles - [scientific computation] In solving partial differential equations by finite difference and similar methods, wiggles are sawtooth (up-down-up-down) oscillations at the shortest wavelength representable on the grid. [R] in the UK, US and Canada and as worldwide representative for The Jim Henson Company's library of classic family brands, including Fraggle Rock[TM]. HIT also owns the Guinness World Records[TM] publishing and television property and Fireman Sam[TM], a joint venture with S4C S4C skate for cancer
S4C Siannel Pedwar Cymru (Channel 4 Wales, Television) 
. Launched in 1989, HIT's lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children's programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 and Sesame Workshop to launch PBS KIDS Sprout PBS KIDS Sprout (sometimes referred to as PBS Sprout, KIDS Sprout, or just Sprout) is a US digital cable television channel, video-on-demand (VOD) service, and website providing PBS KIDS shows and original programming for preschoolers and their families. (SM), a 24-hour digital cable channel and VOD See video-on-demand.

VoD - video on demand
 service for preschoolers. For more information, visit www.hitentertainment.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2006
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