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Shure Marks One Year Anniversary of Consumer Audio Business Unit, 80 Years in Professional Audio.


NILES, Ill. -- Serving the Professional Audio Industry's Leading Musicians and Engineers for Years, Shure Celebrates New Brand Recognition among Today's Most Discerning Consumers

Used by the likes of Elvis Presley, Martin Luther King Jr., successful sound technicians, and all U.S. Presidents since Lyndon Johnson, industry leader Shure Incorporated has enjoyed an 80-year history as the premium choice of the professional audio industry. Today, however, the company celebrates an important new milestone: the one-year anniversary of its Personal Audio Business Unit (PABU PABU Painted Bunting (bird species) ), a division of Shure specifically designed to put professional-grade audio products into the hands of consumers.

Driven by the early success of its award-winning E Series line of sound isolating earphones and QuietSpot(R) mobile headsets, over the past year Shure has become synonymous in the consumer electronics industry with top-of-the-line audio accessories. These products marry Shure's deep professional roots with a keen understanding of the influences driving consumer demand. Shure's early acknowledgement of the potential for premium audio accessories has propelled the brand to be one to the consumer electronics industry's newest groundbreakers as evidenced by consumer appeal, numerous industry awards, strong sales, and the growth of new channel opportunities with leading retailers such as Apple, CompUSA, Amazon.com, and Brookstone.

"Over the course of our 80-year history, we've unwaveringly abided by our philosophy of delivering products that adhere to adhere to
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful

2.
 the strictest performance, design, and durability standards. By bringing that mantra mantra (măn`trə, mŭn–), in Hinduism and Buddhism, mystic words used in ritual and meditation. A mantra is believed to be the sound form of reality, having the power to bring into being the reality it represents.  into the consumer realm, everyday electronics enthusiasts are discovering what professional musicians have known for years: that Shure products make the audio experience better," said Mark Karnes, General Manager of Shure's Personal Audio Business Unit. "We want to thank all of Shure's employees, partners, and affiliates who have worked hard to ensure the company's continued success and development. You've paved the way for Shure's exciting road ahead."

Complementing the recent surge in new products on the consumer end, Shure has maintained its unparalleled commitment to innovation in its professional audio division with the back-to-back introductions of its SLX SLX Student Loan Xpress
SLX Smartlet Xml
SLX Secure Links
SLX Super Luxe
 and PGX PGX Pharmacogenomics
PGX Pharmacogenetics
PGX Perigueux, France (Airport Code)
PGX Photogray Extra (eyeglass lenses) 
 wireless microphone A wireless microphone, as the name implies, is a microphone without a physical cable connecting it directly to the sound recording or amplifying equipment with which it is associated.  systems.

Following their preview at this year's Consumer Electronics Show, Shure recently released the QuietSpot(R) Inline cellular headset Headphones combined with a microphone. Used in call centers and by people in telephone-intensive jobs, headsets provide the equivalent functionality of a telephone handset with hands-free operation. Many people use headsets at the computer so they can converse and type comfortably. , and is expected to announce the latest addition to its E Series line, the E4c sound isolating earphones, in Q2.

Shure is a global leader in professional and consumer audio electronics with headquarters in the U.S. and offices in both Europe and Asia.

For more information on Shure, please visit www.shure.com.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has designed and produced a wide variety of high-quality consumer and professional audio products, providing a vehicle for an individual's personal sound. Shure's diverse product line includes world-standard microphones, premier wireless audio systems, top-rated phonograph phonograph: see record player.
phonograph
 or record player

Instrument for reproducing sounds. A phonograph record stores a copy of sound waves as a series of undulations in a wavy groove inscribed on its rotating surface by the
 cartridges, problem-solving mixers, digital signal processors A digital signal processor (DSP) is a specialized microprocessor designed specifically for digital signal processing, generally in real-time computing. Characteristics of typical Digital Signal Processors
  • Designed for real-time processing
, personal monitors, and consumer earphones. Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets, and settings.

Shure Incorporated corporate headquarters are located at 5800 W. Touhy Avenue, Niles, IL 60714, 847.600.2000.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 13, 2005
Words:523
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