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Shrek to Find New Adventures This Fall on Xbox; Exemplifies Highly Anticipated Xbox Graphic Capabilities.


Business Editors/High-Tech Writers

CALABASAS, Calif.--(BUSINESS WIRE)--May 15, 2001

TDK Mediactive TDK Mediactive is a California-based video game publisher that published video games based on licensed properties such as:
  • (2003)
  • (2002)
  • (2002)
  • Shrek (2001)
  • World Racing
, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:TDKM TDKM Technical Data Knowledge Management .OB), a global publisher of entertainment software, announced today that Shrek for the Xbox(TM) video game system from Microsoft, is scheduled to ship this fall. Shrek, the computer animated comedy from DreamWorks Pictures opens in theaters nationwide on May 18, 2001.

Shrek is TDK's debut Xbox game and is among the first wave of titles accompanying the launch of the Xbox video game system. Currently in development by Digital Illusions Canada, formerly Sandbox Studios Sandbox Studios was a computer and video game developer. Founded in 1998 by former employees of Utopia Technologies, the company had studios in London, Ontario, Canada, and Dallas, Texas, USA. In April 2001, it was acquired by Digital Illusions CE. , Shrek is also one of the first Xbox software titles based on a movie license. Releasing around the same time and giving Shrek added momentum for the holiday season will be the home video version of Shrek from DreamWorks Pictures.

"The Xbox graphics are absolutely top notch. They take full advantage of the advanced capabilities of Xbox and provide a seamless transition from the feature film to the videogame," said Vincent Bitetti, chief executive officer of TDK Mediactive. "Broad license appeal and action-packed game play add to the great look, giving `Shrek' all the makings of a blockbuster game."

"We have seen this game at mid-production, and it is very clear that the fundamentals of a great game are all there. We are very excited about Shrek because it is a great example of what Xbox can do," said J Allard J Allard (his legal name; formerly James Allard) (born January 12 1969 in Glens Falls, New York)[1] is a Corporate Vice President and the Chief XNA Architect at Microsoft. He also oversaw Microsoft's first foray into the video game industry, the Xbox. , General Manager, Xbox Platform. He continued, "I think that we are all going to be blown-away by the end result of this game."

About Shrek for Xbox

Every Ogre needs some peace and quiet, even Shrek!

Now that Shrek is the newly discovered hero to all of the fairy tale fairy tale

Simple narrative typically of folk origin dealing with supernatural beings. Fairy tales may be written or told for the amusement of children or may have a more sophisticated narrative containing supernatural or obviously improbable events, scenes, and personages
 characters, they have over-run his home sweet swamp and are begging for his help... after all, he is the strongest, meanest and greenest ogre around. In an effort to live happily ogre after, Shrek embarks on 36 missions in four never-before-seen worlds.

Shrek game features:
-- Game's high poly count takes full advantage of the outstanding graphics
capabilities of Xbox.

-- Four worlds, 12 levels, and 36 missions provide over 80 hours of game play.

-- Beautiful real-time rendered cut scenes open each mission.

-- Hip, edgy and sarcastic humor keeps players laughing.


About the Shrek License

TDK Mediactive and DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch)
SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios)
SKG Thessaloniki, Greece - Thessaloniki (Airport Code)
SKG Smith and Kraus Global
 have a 5-year, worldwide licensing agreement to develop videogames based on the 3D animated feature film, Shrek. TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
 will develop Shrek games for current and future generation videogame platforms. TDK Mediactive Europe will also distribute localized language versions of the games throughout Europe in conjunction with the film's international theatrical release.

About the Film

Once upon a time, in a far away swamp, there lived an ornery or·ner·y  
adj. or·ner·i·er, or·ner·i·est
Mean-spirited, disagreeable, and contrary in disposition; cantankerous.



[Alteration of ordinary.
 ogre named Shrek whose precious solitude is suddenly shattered by an invasion of annoying fairy tale characters. There are blind mice in his food, a big bad wolf The Big Bad Wolf (sometimes called the Big Ol' Wolf) is a fictional character who first appeared in the Three Little Pigs, Little Red Riding Hood, The Wolf and the Seven Young Kids, Peter and the Wolf and other folk tales.  in his bed, three little homeless pigs and more, all banished from their kingdom by the evil Lord Farquaad.

Determined to save their home -- not to mention his own -- Shrek cuts a deal with Farquaad and sets out to rescue the beautiful Princess Fiona to be Farquaad's bride. Accompanying him on his mission is a wisecracking Donkey, who will do anything for Shrek... except shut up. Rescuing the Princess from a fire-breathing dragon may prove the least of their problems when the deep, dark secret she has been keeping is revealed.

Shrek is based on the children's book by William Steig William Steig (November 14, 1907 – October 3, 2003) was a prolific American cartoonist, sculptor and, later in life, an author of popular children's literature.

Steig was born in New York City to Polish-Jewish immigrants who encouraged his artistic leanings.
.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Entertainment Corporation of America, Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, , Nintendo of America, DreamWorks SKG, Universal Studios, The Harvey Entertainment Co., New Line Cinema, and Signatures Network, and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

About DreamWorks SKG

DreamWorks SKG was formed in October, 1994, by its three principal partners -- Steven Spielberg Noun 1. Steven Spielberg - United States filmmaker (born in 1947)
Spielberg
, Jeffrey Katzenberg and David Geffen -- to produce live-action motion pictures; animated feature films; network, syndicated and cable television programming; home video entertainment; records; books; toys; and consumer products.

About Xbox

Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers new and unforeseen gameplay
For the television show, see GamePlay HD.


Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does".
 experiences. With more than three times the graphics performance of the newest generation of game systems, Xbox unleashes game designers' creativity to produce games that are challenging, exhilarating, surprising, and fun.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. Risks may include product slippage Slippage

The difference between estimated transaction costs and the amount actually paid.

Notes:
Slippage is usually attributed to a change in the spread.
See also: Spread, Transaction Costs



Slippage
, theatrical results and other factors such as retail and consumer acceptance of the products. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Note to Editors: Xbox and Microsoft are trademarks of Microsoft Corp.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2001
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