Shrek Reeks Havoc on the Game Boy Advance.

Entertainment Editors/Business Editors/High-Tech Writers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--July 29, 2003

Play as Shrek(R) or Princess Fiona(TM) in Shrek Reekin' Havoc!

TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, announced today that Shrek(R): Reekin' Havoc has shipped for the Nintendo Game Boy(R) Advance handheld system. The newest entry to the extremely successful family of Shrek(R) videogames is now available at retail outlets throughout North America.

Play as either Princess Fiona(TM) or Shrek(R) and explore six enormous, entirely new areas in your quest to save your fairy tale friends from the ghost of Lord Farquaad(TM). Branching levels let you enter rooms and climb ladders, ropes and stairs as you solve puzzles and find pick-ups to progress through the game. Princess Fiona(TM)'s powerful martial arts moves and Shrek(R)'s ogre strength give you the power to return fairy land to normal. Shrek(R) Reekin' Havoc is rated E for Everyone.

"Shrek(R) video games have sold very well across all video game platforms, making Shrek(R) one of the most recognized and loved game brands," said Michael Devine, executive vice president, sales & marketing, TDK Mediactive. "Shrek(R) Reekin' Havoc offers consumers fun, action-packed gameplay and quirky humor in brand new Shrek(R) environments, creating a fantastic gameplay experience for Shrek(R) fans everywhere."

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE:TDK). More information about TDK Mediactive and its products is available at www.tdkm.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.