Showtime launches multi-million dollar "All Out Summer" advertising campaign on June 23.NEW YORK--(BUSINESS WIRE)--June 10, 1997-- Campaign brands summer programming package Showtime show·time or show time n. 1. The time at which an entertainment, such as the showing of a movie, is scheduled to start. 2. Slang The time at which an activity is to begin. Noun 1. will pull out all the stops this summer with its multi-million dollar "All Out Summer" campaign consisting of national consumer and trade print advertising, national television spots, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , direct mail, premiums, outdoor advertising, as well as on-air support, it was announced today by Len Fogge, executive vice president, creative/marketing services for Showtime Networks Inc. This branded summer programming package will kick off on June 23 and will run through September. Fogge stated, "This is a truly exciting campaign for us to create a distinct brand identity for our summer line-up of programming. Showtime is going all out to offer Showtime viewers an abundance of television programming -- letting consumers know that Showtime can take them beyond the limits of traditional television. We created a look that is visually and emotionally moving in both a print and television format. This campaign has evolved from early 1997 imagery to incorporate new elements into Showtime's creative strategy which underscores a personal connection to the viewer." Showtime's "All Out Summer" campaign emphasizes the network's full service offering of theatricals, boxing and original programming and "brands" the summer package. The creative for the campaign is inspired by Showtime's powerful original programming including the network's upcoming series The Hunger, Fast Track, Stargate SG-1 and Dead Man's Gun. The campaign makes use of bold color and images which conveys the feeling "let go of everything you know" and just experience the programming. Showtime's "All Out Summer" campaign budget will include national print advertising which will hit in mid-June. Ads will appear in TV Guide, Entertainment Weekly, Premiere, People, Vanity Fair, Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , Esquire, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , as well as trade publications including Cable World and Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple News. Showtime will also support its "All Out Summer" campaign with spot television in six major markets including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The budget will also be used for national cable television spots running from June through mid-July. Television outlets will include both cable and major market broadcast stations. Showtime will also support its "All Out Summer" campaign via outdoor advertising which will include phone kiosks, bus shelters and wild posting in both New York and Los Angeles as well as billboards in Los Angeles. Showtime will roll out the campaign with an emphasis on the network's overall programming offerings as a full-service premium network beginning in mid-June. This will be followed by communication touting the network's exclusive boxing franchise in July as well as highlights of Showtime's Original Pictures and series scheduled to premiere in July and August. Showtime Networks, Inc. (SNI (1) (Subscriber Network Interface) The point of interface between the customer's equipment (CPE) and a communications service from a common carrier. (2) (SNA Network I ), which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Viacom Inc., owns the premium television networks SHOWTIME, THE MOVIE CHANNEL. and FLIX. SNI operates and manages the premium television network SUNDANCE CHANNEL, which is owned by SNI, Robert Redford Noun 1. Robert Redford - United States actor and filmmaker who starred with Paul Newman in several films (born in 1936) Charles Robert Redford, Redford and PolyGram Filmed Entertainment. SNI also manages, through a joint venture, ALL NEWS CHANNEL. SHOWTIME en Espanol, a separate audio feed of SHOWTIME, is also available for the Spanish-speaking audience. SNI also markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis. www.showtimeonline.com CONTACT: Showtime, New York Todd Merrill, 212/708-1592 merrillt@sni17.viacom.com or Joan Ziff, 212/708-1590 ziffj@sni17.viacom.com |
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